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{{#evt:service=cloudfront|id=278271|alignment=center|filename=IPAG_DIGITAL_ECONOMY_PART1_SQ6_A_V2.mp4}}

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== Reading! ==

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Read the article and watch the video by Osterwalder on Business Model Canvas

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Osterwalder, A. (2013). A Better Way to Think About Your Business Model. Harvard Business Review. Retrieved from https://hbr.org/2013/05/a-better-way-to-think-about-yo

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== Walmart case study ==

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{{#evt:service=cloudfront|id=278272|alignment=center|filename=IPAG_DIGITAL_ECONOMY_PART1_SQ6_B_V2.mp4}}

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== Reading! ==

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[https://digiday.com/retail/walmart-building-tech-team-take-amazon/ How Walmart is building out its tech team to take on Amazon]

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== Quiz! ==

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== Quiz! - Digital Economy - Chapter 1 - Part 2 ==

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<quiz display=simple>

{What are the main sections of a Business Model Canvas?

|type="()"}

- Consumer journey, key partners, key activities, key resources, customer relationships, customer segments, channels, cost structure, revenue streams

- Value proposition, key partners, key activities, key resources, customer relationships, consumer journey, channels, cost structure, revenue streams

+ Value proposition, key partners, key activities, key resources, customer relationships, customer segments, channels, cost structure, revenue streams

- Value proposition, key partners, key innovations, key resources, customer relationships, customer segments, channels, cost structure, revenue streams

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{The main competitors of Walmart at the moment are:

|type="()"}

- Other giant retailers as Tesco

+ Companies from the Tech industry

- Company from the last-mile delivery offers

- Manufacturer companies

</quiz>

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