Abstract

Nowadays, media organizations are considered one of the most complex and studyable organizations in the world. The special role of management in media organizations is becoming more and more visible every day, and while theorizing and modeling in this field has been done less, on the one hand, the role and position of media organizations. What we see in media such as television is the final product of a complex process. A set of extensive activities and based on internal rules and regulations of media organizations, programs are produced by different people with different tastes and opinions. Therefore, paying attention to the problem of the audience and the conscious choice of television programs by them is an important issue that has not been addressed so far, and the lack of this type of investigation is felt in the research of the television field. In this research, the researcher tries to investigate the role of media management styles of television productions on the cognitive selection of programs by the audience, as well as determine the level of benefit and trust of the audience towards this medium (television).