Abstract

Business environment at the beginning of the 21st century is characterized by disruptive and frequent changes. These changes lead to restructuring of some traditional industries, such as automotive industry. Great recession, technology innovations and changes in government regulations unfreezed the structure of automotive industry. Consequently, competitors in the industry have to fit their strategies to new reality. Great recession resulted in financial troubles or even bankruptcy of some significant incumbents and created market space for late followers from emerging markets. Digital innovations have created preconditions for emergence of autonomous cars and carsharing and ridesharing service industry. Global pollution puts pressure on national governments to establish higher gas emission standards and ban diesel vehicles in city centers, which encourages development of electric cars. It is hard to predict the course of development of carsharing service industry, autonomous and electric cars due to high risks and uncertainties. Therefore, auto companies focus their efforts on some smaller market segments, form strategic alliances and acquire targets with complementary resources. Document type: Article

Abstract

WOS: 000469422700005 Air transport is one of the industries where strategic alliances are most common. While alliance strategies by airlines are widespread, the performance and sustainability of alliances is currently in debate. However, the importance of the level of integration for the benefits from mergers and alliances in the literature is an important topic discussed. In this study, we relate the sustainability of alliances to the benefits gained from that cooperation and aimed to demonstrate the importance of the level of integration on the alliance benefits in the airline industry. To achieve this aim, after a comprehensive literature, we conducted a research on three global airline alliance members. The study comprises 26 international airlines who are members of one of global airline alliances - Star, Sky Team and Oneworld. The results suggest that there is a significant and positive relationship between level of integration of airlines to the global alliance and the alliance benefits gained from the alliance membership. Scientific Research Projects Commission, Anadolu University [1401E019] The authors acknowledge the support of Scientific Research Projects Commission, Anadolu University for sponsoring the project (1401E019).