Abstract

Due to technological developments and raising environmental concerns, vehicle industry is ina transformation process. Current dominant design in the industry is the internal combustionengine vehicle but there are already different alternative vehicles like electric vehicles (EV),hybrids, and vehicles running on ethanol or hydrogen. These alternatives started to expandand they are competing to have a strong position in the market. The question is whichtechnology (EV, hybrid, ethanol) will have an important position in the future. This studyfocuses on the progress of electric vehicles towards being the dominant design in the vehicleindustry and aims to give advices and suggestions to electric car manufacturers what theyshould develop and concentrate on in the future. To achieve this aim, interviews with Renaultand Stockholm Municipality is conducted and analyzed in detail. Many manufacturers areinterested in EV technology and started to invest in the technology to have a strong position inthe future. Although EVs are ready to expand, there are still some obstacles in their way.Some of these problems can be solved in a short term, while others, mostly technology relatedimprovements still require time.