Abstract

main question in urban environments is the continuous growth of private mobility with its negative effects such as traffic congestion and pollution. To mitigate them, it is important to promote different forms of mobility among the citizens. Car-sharing systems give users the same flexibility and comfort of private cars but at smaller costs. For this reason, car-sharing has continuously increased its market share although rather slowly. To boost such growth, car-sharing systems needs to increase vehicle fleet, improve company profits and, at the same time, make it more affordable for consumers. In this paper the promotion of car-sharing by reputation is proposed. Neural networks have been used to identify drivers’ habits in using car-sharing vehicles. To verify the effectiveness of the proposed approach, some experiments based on real and simulated data were carried out with promising results.