Abstract

Cruise tourism generates different types of cruise consumption and related indirect, direct and induced expenditure effects, in homeports as well as in ports of call. Cruise passengers´ expenditures produce positive economic effects for destinations, from increasing the incomes and employment, to tax incomes, duties, etc. Therefore, it is no doubt that cruise stakeholders and local economies can benefit from increased cruise passenger consumption. To stimulate higher consumption and passengers´ satisfaction, it is necessary to design the supportive policy framework and build appropriate quality of products and services. Identifying influential variables of cruise passengers´ expenditures in this sense enables the design of appropriate policies and measures. In the current research, based on a survey of 357 cruise passengers, several variables included in a new theoretical model of the expenditures determinants, such as gender, nationality, frequency of cruising and frequency of visits, were found to be statistically significantly associated with cruise passengers´ expenditures. Several conclusions and suggestions to stimulate cruise passenger expenditures based on research findings are provided. Kružna putovanja generiraju različite oblike potrošnje i povezanih indirektnih, direktnih i ostalih učinaka, u domaćim lukama, kao i u lukama ticanja. Potrošnja putnika na kružnim putovanjima stvara pozitivne ekonomske efekte za destinacije, od povećanja dohotka i zaposlenosti, pa do povećanja prihoda od poreza i carina, itd. Stoga, nema dileme da dionici kružnih putovanja i lokalno gospodarstvo mogu imati koristi od povećane potrošnje putnika. Da bi se ona povećala, kao i zadovoljstvo samih putnika, potrebno je utvrditi okvir politika za povećanje potrošnje te stvoriti odgovarajuću razinu proizvoda i usluga. Identifikacija čimbenika značajnih za potrošnju putnika na krstarenjima omogućava izradu primjerenih politika i mjera. U ovom se istraživanju, na temelju ankete 357 putnika na kružnom putovanju, utvrđuju varijable, uključene u novi teorijski model determinanti potrošnje, i to: spol, učestalost kružnih putovanja i posjeta destinaciji. Za njih se može kazati da su značajno statistički povezane s potrošnjom putnika. U radu se utvrđuju zaključci i prijedlozi za povećanje potrošnje, na temelju dobivenih rezultata istraživanja.

Abstract

Tourism industry is one of the biggest economic sectors of the world with extraordinary development rates. There are negative and positive ecological, economic and social effects which derive from international tourism. The most important negative effects are mostly on environmental quality and sustainable development perspectives of destinations. Positive effects mostly cover employment and income related issues not only in destination regions but also on the side of tourism product suppliers which are related with neighboring worldwide economies. Tourism regions and industries base on solid ecology but also on positive economic and social environment of touristic supplies. Based on growing environmental conscience, it is only possible to reach desired positive effects of tourism if negative ecological, economical and socio-cultural effects minimized and by this way innovation wins stronger meaning with the help of sustainable transport. This paper will evaluate innovation methods within cruise sector which has strong growth numbers of tourism and prepare recommendations for the future of cruise tourism in Turkey. (C) 2015 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).