Abstract

Collaborative behaviour and various aspects of comparing collaboration with coordination and cooperation present the basis for more detailed assumptions concerning the importance of integrating logistic function with the marketing function. The collaborative behaviour dimension of inter-functional integration presents a system of mutual visions, decision-making and collective responsibility to provide results, services or a product. Logisticians often define integration within the framework of the supply chain, yet they neglect the internal integration or the integration between individual departments or functions in a company. Defining internal integration and its level as well as the connection with the level of collaborative behaviour is the basis of the research part of this paper. The quantitative research part studies whether and to what extent collaborative behaviour influences the level of internal integration between logistic and marketing functions. The research is based on a quantitative analysis of results of the survey that was conducted in Slovene retail companies. Kolaborativno vedenje kot osnova tega pojava in različni vidiki vzporejanja kolaboracije s koordinacijo in kooperacijo predstavljajo osnovo za ožje ugotovitve v povezavi s pomenom integracije logistične funkcije z marketinško funkcijo. Kolaborativno vedenjska dimenzija med-funkcijske integracije predstavlja sistem skupnih vizij, skupnega odločanja in kolektivno odgovornost za končni izid, storitev ali proizvod. Logisti pogosto opredeljujejo integracijo v okviru oskrbne verige, pozabijo pa na notranjo integracijo oz. integracijo med posameznimi oddelki oz. funkcijami v podjetju. Opredelitev notranje integracije in njenega nivoja ter povezava z nivojem kolaborativnega vedenja je osnova raziskovalnemu delu tega članka. V kvantitativnem raziskovalnem delu se preučuje ali in kako nivo kolaborativnega vedenja vpliva na nivo notranje integracije med logistično in marketinško funkcijo. Raziskovanje temelji na kvantitativni analizi rezultatov vprašalnika, ki je bil izveden v slovenskih trgovskih podjetjih.

Abstract

The paper discusses theoretically and examines empirically the influence of the relationship commitment on collaborative behaviour in supply chains. In today's unstable business environment companies should collaborate to achieve mutual goals and competitive advantage. Defining relationship commitment and collaboration in supply chains (from social exchange theory point of view) is the basis of the research of this paper. Our aim is to examine the influence of relationship commitment on collaboration in supply chains in Slovenian economy. The qualitative research part discusses if the relationship commitment between partners in supply chain influences the collaborative behaviour between partners and which are the antecedents of relationship commitment. The research is based on a quantitative analysis of the online questionnaire survey made on the Slovenian economy. The research results show strong influence of trust and relationship commitment on collaboration between partners in supply chains. V članku teoretično osvetlimo in empirično dokazujemo vpliv pripadnosti odnosu na kolaborativno vedenje med partnerji v oskrbovalnih verigah. Sodelovanje je v sodobnem času hitrih sprememb nujno potrebno za doseganje zastavljenih ciljev in konkurenčne prednosti. Teoretično osnovo za naše raziskovanje predstavlja teorija družbene menjave. Naš cilj je preveriti vpliv pripadnosti odnosu na sodelovanje med partnerji v oskrbovalnih verigah v slovenskem gospodarstvu. S kvantitativno raziskavo smo ugotavljali, ali pripadnost odnosu in zaupanje vplivata na kolaborativno vedenje med partnerji v menjalnem odnosu v oskrbovalnih verigah, hkrati pa smo ugotavljali, kateri so dejavniki, ki vplivajo na pripadnost odnosu. Raziskavo smo izvedli s pomočjo anketnega vprašalnika, v katerega smo zajeli ustrezen delež organizacij v slovenskem gospodarstvu.