Abstract

Part 5: Co-design Studies; International audience; To enhance the desirability of public transportation, it is important to design for positive travel experience. The context of bus transportation has broad potential for utilization of novel, supplementary digital services beyond travel information. The aim of our research was to study bus passengers’ needs and expectations for future digital services and to develop initial service concept ideas through co-design. To this end, three Idea generating workshops with 24 participants were arranged. Our findings reveal six service themes that can be used as a basis of designing future digital traveling services: (1) Information at a glance while traveling, (2) Entertainment and entertaining activities, (3) Services that support social interaction, (4) Multiple channels to provide travel information, (5) Extra services for better travel experience, and (6) Services that people already expect to have. The themes are discussed and further elaborated in this paper. Document type: Part of book or chapter of book

Abstract

Today’s societal development is not sustainable. The transportation sector has the potential role to be a tremendous lever for sustainability due to its central position in the societal structure as well as for the current unsustainable trends that occur in this system. Recommendations to public transportation providers were made by highlighting the main existing gaps between the current transportation system and an envisioned future transportation system that could exist in a sustainable society. To highlight these gaps, multiple perspectives were considered. These perspectives were enabled by e.g. User Journey Maps at the individual level and a holistic perspective over the broader urban transport system. The premise is that in order to increase use rates of public transportation, there is a need to better assess and address urban travellers' needs when commuting. For providers to have a strategic, stepwise approach and to be able to bring the public transportation system towards sustainability, the authors recommended that public transportation providers prioritize and implement future actions aligned with the three prioritization questions presented at the strategic level of the Framework for Strategic Sustainable Development and by defining a criterion that would emphasize that the users’ needs of importance highlighted in the study are fulfilled.