Abstract

23rd International Scientific Conference on Transport Means 2019 -- 2 October 2019 through 4 October 2019 -- -- 152673 In order to increase the economic efficiency of the passenger complex, it is proposed to switch to an innovative management mechanism with the introduction of a new methodology based on the use of marketing data for forecasting, planning activities and developement. The principal novelty of this management mechanism is that it theoretically substantiates methodological approaches and develops a marketing and logistic model of management improvement, addresses issues of integrating the activities of the passenger complex in a unified system, with one aim and objective - to maximize the profit. According to the marketing and logistics mechanism in the management structure of the complex it is advisable to introduce the new set of functions: - organization of the company image, responding to external threats, public relations and budget; - regular study and analysis of current market trends; - study of competition in the segments of the enterprise and the activity of direct competitors in the same segments; -determination of the own position in the market, objectives and problems; - identification of the effectiveness of own strategy. The logistic model proposed by the authors establishes the optimal balance of interests of various companies and reaches on this basis the minimum total costs. © 2019 Kaunas University of Technology. All rights reserved.