Abstract

This paper has the aim of knowing which of the personality attributes linked to instrumentality (set of characteristics linked to competivity, responsibility, and achievement orientation) and expressivity (set of characteristics linked to the expression of affect, and caring for others) is the best predictor for attitudes towards successful women in both men and women. A sample of 908 voluntaries (454 men, 454 women), all residents of Mexico City, was used for this study. Results show the impact of positive instrumentality and positive expressivity (androgyny) is important for men and women to determine their positive attitude towards a successful woman.