Scipediacontent at 08:02, 12 June 2017

2017-06-12T08:02:29Z

Scipediacontent: Scipediacontent moved page Draft Content 369803679 to Rubio et al 2016a

2017-06-12T08:00:08Z

Scipediacontent moved page Draft Content 369803679 to Rubio et al 2016a

Scipediacontent: Created page with "==Abstract== The aim of this paper is to introduce a statistical procedure to value a brand by means of which firms may be able to determine the level of implicit royalty tha..."

2017-06-12T07:51:01Z

Created page with "==Abstract== The aim of this paper is to introduce a statistical procedure to value a brand by means of which firms may be able to determine the level of implicit royalty tha..."

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 [[#bfn0095|6]]. In many marketing analyses explanatory variables are usually qualitative, in the sense that each variable takes on a small number of values and the Fishers LDF method can introduce distortions. However, in our analysis the explanatory variables are quantitative and tend to fulfill a normal distribution and equal covariance matrices according to The Boxs ''M'' test.<span id='fn0100'></span>
-[[#bfn0100|7]]. The probability of belonging to a group given a specific discriminating score <math display="inline">P(d_i/g_k)=((p(v){_\ast}P(g_k))/({\sum }_{i=1}^gP(d_i/g_k){_\ast}P(g_k)));\mbox{\;  }P(g_k)</math> is the prior probability of each group and ''P''(''d''<sub>''i''</sub>/''g''<sub>''kc''</sub>)is the probability that a score ''d''<sub>''i''</sub> belongs to a group ''g''<sub>''k''</sub>.<span id='fn0105'></span>
+[[#bfn0100|7]]. The probability of belonging to a group given a specific discriminating score <math display="inline">P(d_i/g_k)=((p(v){_\ast}P(g_k))/({\sum }_{i=1}^gP(d_i/g_k){_\ast}P(g_k)));\mbox{ }P(g_k)</math> is the prior probability of each group and ''P''(''d''<sub>''i''</sub>/''g''<sub>''kc''</sub>)is the probability that a score ''d''<sub>''i''</sub> belongs to a group ''g''<sub>''k''</sub>.<span id='fn0105'></span>
 [[#bfn0105|8]]. Lambda is equal to the quotient between the sum of the square of each group (squared deviations of each data point concerning the mean of the groups or centroid) and the total square sum (squared deviations of each data point concerning the mean of the whole points). The result shows the percentage of the variance is not explained by group differences.<span id='fn0110'></span>

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Rubio et al 2016a - Revision history

Scipediacontent at 08:02, 12 June 2017

Scipediacontent: Scipediacontent moved page Draft Content 369803679 to Rubio et al 2016a

Scipediacontent: Created page with "==Abstract== The aim of this paper is to introduce a statistical procedure to value a brand by means of which firms may be able to determine the level of implicit royalty tha..."