https://www.scipedia.com/wd/index.php?action=history&feed=atom&title=Precedente_et_al_2018aPrecedente et al 2018a - Revision history2026-04-15T01:27:03ZRevision history for this page on the wikiMediaWiki 1.27.0-wmf.10https://www.scipedia.com/wd/index.php?title=Precedente_et_al_2018a&diff=94354&oldid=prevLiz Contreras: Liz Contreras moved page Draft CONTRERAS YALICO 903335304 to Precedente et al 2018a2018-10-01T17:22:50Z<p>Liz Contreras moved page <a href="/public/Draft_CONTRERAS_YALICO_903335304" class="mw-redirect" title="Draft CONTRERAS YALICO 903335304">Draft CONTRERAS YALICO 903335304</a> to <a href="/public/Precedente_et_al_2018a" title="Precedente et al 2018a">Precedente et al 2018a</a></p>
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</td></tr></table>Liz Contrerashttps://www.scipedia.com/wd/index.php?title=Precedente_et_al_2018a&diff=94313&oldid=prevLiz Contreras: Created page with " == Abstract == Advertising transmits values that help forming a kind of society or bring to light the changes that occur in it. Our society is experiencing a rising level of..."2018-10-01T17:22:23Z<p>Created page with " == Abstract == Advertising transmits values that help forming a kind of society or bring to light the changes that occur in it. Our society is experiencing a rising level of..."</p>
<p><b>New page</b></p><div><br />
== Abstract ==<br />
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Advertising transmits values that help forming a kind of society or bring to light the changes that occur in it. Our society is experiencing a rising level of awareness about the need to build a world with values, or human values. In the recent past, the ONCE advertising campaigns for radio enjoyed great reputation for quality of implementation and production. Some of the spots produced for these campaigns came to famous advertising festivals like San Sebastian, later called “The Sun”. What is interesting for this paper is the use of values in advertising discourse for persuasion. The detailed analysis of these campaigns can shed light on the potential of radio in the transmission of oral culture of the signifier.<br />
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== Full document ==<br />
<pdf>Media:Draft_CONTRERAS YALICO_903335304-6945-document.pdf</pdf></div>Liz Contreras