Scipediacontent: Scipediacontent moved page Draft Content 124141791 to Perello-Oliver et al 2019a

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Scipediacontent moved page Draft Content 124141791 to Perello-Oliver et al 2019a

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2019-04-08T13:26:57Z

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== Resumen ==

El objetivo de este trabajo es analizar qué perfiles de testimoniales publicitan productos con supuestos beneficios para la salud, las características del testimonio y evolución en los últimos años en la radio española. El estudio, de naturaleza cuantitativa y polietápica, se basa en el análisis de contenido de cuñas publicitarias de dos muestras temporales: 1.664 cuñas en 2009 y 3.909 en 2016, que tras el correspondiente filtrado quedó integrado por 147 y 122 testimoniales, respectivamente. Una de las implicaciones derivadas del trabajo es que la administración pública debe mejorar la monitorización y el control sobre la publicidad ilícita de productos relacionados con la salud. También los propios medios de comunicación mediante protocolos de revisión previa y autorregulación.

[https://recyt.fecyt.es/index.php/EPI/article/view/epi.2019.mar.02/43169 <span style="color:#0645AD; font-weight: bold">Pulsa aquí para acceder a la version PDF</span>]

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Perello-Oliver et al 2019a - Revision history

Scipediacontent: Scipediacontent moved page Draft Content 124141791 to Perello-Oliver et al 2019a

Scipediacontent: Created page with " == Resumen == El objetivo de este trabajo es analizar qué perfiles de testimoniales publicitan productos con supuestos beneficios para la salud, las características del te..."