https://www.scipedia.com/wd/index.php?action=history&feed=atom&title=Martinez_CONTRERAS_YALICO_2018aMartinez CONTRERAS YALICO 2018a - Revision history2026-04-16T05:51:45ZRevision history for this page on the wikiMediaWiki 1.27.0-wmf.10https://www.scipedia.com/wd/index.php?title=Martinez_CONTRERAS_YALICO_2018a&diff=94077&oldid=prevLiz Contreras: Liz Contreras moved page Draft CONTRERAS YALICO 120648739 to Martinez CONTRERAS YALICO 2018a2018-09-27T18:59:41Z<p>Liz Contreras moved page <a href="/public/Draft_CONTRERAS_YALICO_120648739" class="mw-redirect" title="Draft CONTRERAS YALICO 120648739">Draft CONTRERAS YALICO 120648739</a> to <a href="/public/Martinez_CONTRERAS_YALICO_2018a" title="Martinez CONTRERAS YALICO 2018a">Martinez CONTRERAS YALICO 2018a</a></p>
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<td colspan='1' style="background-color: white; color:black; text-align: center;">Revision as of 18:59, 27 September 2018</td>
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</td></tr></table>Liz Contrerashttps://www.scipedia.com/wd/index.php?title=Martinez_CONTRERAS_YALICO_2018a&diff=94028&oldid=prevLiz Contreras: Created page with " == Abstract == The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (..."2018-09-27T18:59:09Z<p>Created page with " == Abstract == The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (..."</p>
<p><b>New page</b></p><div><br />
== Abstract ==<br />
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The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (Kanter, 2006). Since 2006 it has become necessary not only to increase interaction particularly via social media, but also to incorporate aspects of organizational responsibility and its foundations in values (Kotler, Kartajava, & Setiawan, 2011) which directly influence in building its image (Capriotti, 2009) and reputation (Villafañe, 2004). This article analyzes the image and reputation of some private organizations in Mexico through the study of the activity they have in this social media. The results of this research suggest some conclusions regarding the importance of strategy in the use of Twitter as a basis for building the reputation of the organizations which must recognize the communication as a two-way process that accounts for interaction processes and mutual influence over time.<br />
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== Full document ==<br />
<pdf>Media:Draft_CONTRERAS YALICO_120648739-2704-document.pdf</pdf></div>Liz Contreras