Scipediacontent: Scipediacontent moved page Draft Content 902136900 to Madlenakova Madlenak 2014a

2021-02-15T08:58:18Z

Scipediacontent moved page Draft Content 902136900 to Madlenakova Madlenak 2014a

Scipediacontent: Created page with " == Abstract == The Internet and information and communication technologies (ICT) have changed everything: news, commerce, advertising, relating to others, getting informatio..."

2021-02-15T08:58:15Z

Created page with " == Abstract == The Internet and information and communication technologies (ICT) have changed everything: news, commerce, advertising, relating to others, getting informatio..."

New page

== Abstract ==

The Internet and information and communication technologies (ICT) have changed everything: news, commerce, advertising, relating to others, getting information and transport too. It has changed how the people work, how they practice religion, how they date, how they spend the free time and how they travel. One of the technological innovations that are based on usage ICT in advertising space is digital signage. This article presents the results of research dedicated to investigate the relationships between customers-passengers and this new ICT technology in real environment. The results of the research stimulate the discussion about the future advertising practices in Žilina town. Based on the wide analysis of opportunities the digital signage technology in advertising practices, the presented marketing research investigates how passengers accept virtual advertising technology in urban transport system of Žilina town. Authors highlight the advantages of interactivity between digital signage technology and consumers. The conclusions of this article triggers further investigations in the area of the interactions between the digital advertising technology and passengers, and the passengers’ perception and acceptation of shopping activities on the basis of advertising in digital signage medias.

Document type: Article

== Full document ==
<pdf>Media:Draft_Content_902136900-beopen634-5346-document.pdf</pdf>

== Original document ==

The different versions of the original document can be found in:

* [https://content.sciendo.com/downloadpdf/journals/ttj/15/3/article-p215.pdf https://content.sciendo.com/downloadpdf/journals/ttj/15/3/article-p215.pdf] under the license https://creativecommons.org/licenses/by-nc-nd

* [http://www.degruyter.com/view/j/ttj.2014.15.issue-3/ttj-2014-0019/ttj-2014-0019.xml?format=INT http://www.degruyter.com/view/j/ttj.2014.15.issue-3/ttj-2014-0019/ttj-2014-0019.xml?format=INT],
: [https://doaj.org/toc/1407-6179 https://doaj.org/toc/1407-6179] under the license cc-by-nc-nd

* [https://content.sciendo.com/view/journals/ttj/15/3/article-p215.xml https://content.sciendo.com/view/journals/ttj/15/3/article-p215.xml],
: [https://www.degruyter.com/view/j/ttj.2014.15.issue-3/ttj-2014-0019/ttj-2014-0019.pdf https://www.degruyter.com/view/j/ttj.2014.15.issue-3/ttj-2014-0019/ttj-2014-0019.pdf],
: [http://dx.doi.org/10.2478/ttj-2014-0019 http://dx.doi.org/10.2478/ttj-2014-0019]

* [https://content.sciendo.com/view/journals/ttj/15/3/article-p215.xml?language=en https://content.sciendo.com/view/journals/ttj/15/3/article-p215.xml?language=en],
: [https://core.ac.uk/display/90483612 https://core.ac.uk/display/90483612],
: [https://www.degruyter.com/downloadpdf/j/ttj.2014.15.issue-3/ttj-2014-0019/ttj-2014-0019.xml https://www.degruyter.com/downloadpdf/j/ttj.2014.15.issue-3/ttj-2014-0019/ttj-2014-0019.xml],
: [https://doaj.org/article/2be7a1ee8f044ebc94b8f2bbe0501ba0 https://doaj.org/article/2be7a1ee8f044ebc94b8f2bbe0501ba0],
: [https://trid.trb.org/view/1422267 https://trid.trb.org/view/1422267],
: [https://academic.microsoft.com/#/detail/2267524848 https://academic.microsoft.com/#/detail/2267524848] under the license http://creativecommons.org/licenses/by-nc-nd/3.0/

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Madlenakova Madlenak 2014a - Revision history

Scipediacontent: Scipediacontent moved page Draft Content 902136900 to Madlenakova Madlenak 2014a

Scipediacontent: Created page with " == Abstract == The Internet and information and communication technologies (ICT) have changed everything: news, commerce, advertising, relating to others, getting informatio..."