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<p>Created page with &quot; == Abstract == The current case examines the management strategies of a leading furniture company that started off as a small business and rapidly expanded globally. The suc...&quot;</p> <p><b>New page</b></p><div><br /> == Abstract ==<br /> <br /> The current case examines the management strategies of a leading furniture company that started off as a small business and rapidly expanded globally. The success the company has achieved through its innovative marketing strategies and use of international management techniques is presented. The case highlights the company’s flexibility in adapting its organizational structures to the nature of the market in different countries, and its reliance on a cross-cultural management approach to marketing in order to increase product acceptance by consumers across the world.<br /> <br /> <br /> == Original document ==<br /> <br /> The different versions of the original document can be found in:<br /> <br /> * [http://pdfs.semanticscholar.org/2b3c/54aa02b0477af9e8327823be908f5d179bff.pdf http://pdfs.semanticscholar.org/2b3c/54aa02b0477af9e8327823be908f5d179bff.pdf]<br /> <br /> * [http://ascelibrary.org/doi/pdf/10.1061/ciegag.0000044 http://ascelibrary.org/doi/pdf/10.1061/ciegag.0000044],<br /> : [http://dx.doi.org/10.1061/ciegag.0000044 http://dx.doi.org/10.1061/ciegag.0000044]<br /> <br /> * [https://dialnet.unirioja.es/servlet/articulo?codigo=1315870 https://dialnet.unirioja.es/servlet/articulo?codigo=1315870],<br /> : [https://ascelibrary.org/doi/10.1061/ciegag.0000044 https://ascelibrary.org/doi/10.1061/ciegag.0000044],<br /> : [https://academic.microsoft.com/#/detail/2214515117 https://academic.microsoft.com/#/detail/2214515117]<br /> <br /> * [https://www.igi-global.com/chapter/path-success-innovative-managerial-approach/66643 https://www.igi-global.com/chapter/path-success-innovative-managerial-approach/66643],<br /> : [https://academic.microsoft.com/#/detail/2483369756 https://academic.microsoft.com/#/detail/2483369756]<br /> <br /> * [https://www.igi-global.com/viewtitle.aspx?TitleId=54989 https://www.igi-global.com/viewtitle.aspx?TitleId=54989],<br /> : [http://dx.doi.org/10.4018/978-1-60960-583-4.ch008 http://dx.doi.org/10.4018/978-1-60960-583-4.ch008]<br /> <br /> * [https://www.igi-global.com/viewtitle.aspx?TitleId=66643 https://www.igi-global.com/viewtitle.aspx?TitleId=66643],<br /> : [http://dx.doi.org/10.4018/978-1-4666-1598-4.ch058 http://dx.doi.org/10.4018/978-1-4666-1598-4.ch058]<br /> <br /> * [https://www.igi-global.com/viewtitle.aspx?TitleId=69110 https://www.igi-global.com/viewtitle.aspx?TitleId=69110],<br /> : [http://dx.doi.org/10.4018/978-1-4666-2618-8.ch007 http://dx.doi.org/10.4018/978-1-4666-2618-8.ch007]<br /> <br /> <br /> <br /> DOIS: 10.4018/978-1-60960-583-4.ch008 10.4018/978-1-4666-2618-8.ch007 10.1061/ciegag.0000044 10.4018/978-1-4666-1598-4.ch058</div>

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