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<p>Created page with &quot; == Resumen == El funware es una estrategia motivadora que consiste en usar recompensas típicas de los juegos en entornos virtuales no lúdicos para aumentar la participaci...&quot;</p> <p><b>New page</b></p><div><br /> == Resumen ==<br /> <br /> El funware es una estrategia motivadora que consiste en usar recompensas típicas de los juegos en entornos virtuales no lúdicos para aumentar la participación de una comunidad. Así, incentiva en los usuarios acciones constructivas por las que estos obtienen un reconocimiento en forma de distinciones simbólicas, como puntos o insignias. La estrategia se ha aplicado con éxito en una multitud de plataformas, especialmente en sitios de recomendación social como Foursquare, TripAdvisor y el programa Google Local Guides. Este trabajo identifica en qué elementos motivadores se sustenta la ludificación (gamificación), analiza los citados sitios de recomendaciones, presenta algunas claves para el diseño de un funware eficaz, y señala los límites y peligros de esta estrategia.<br /> <br /> == Texto completo ==<br /> &lt;pdf&gt;Media:Draft_Content_747602933-64586-3732-document.pdf&lt;/pdf&gt;<br /> <br /> <br /> == Referencias ==<br /> <br /> Aparicio, Andrés-Francisco; Gutiérrez-Vela, Francisco-Luis; González-Sánchez, José-Luis; Isla-Montes, José-Luis (2012). “Analyisis and application of gamification”. En: Interacción 2012: XIII Congreso Internacional de Interacción Persona-Ordenador. Elche, 3-5 octubre. ISBN: 978 1 4503 1314 8 https://doi.org/10.1145/2379636.2379653<br /> <br /> Bartle, Richard (1996). “Hearts, clubs, diamonds, spades: Players who suit MUDs”. Journal of MUD research, v. 1, n. 1. http://mud.co.uk/richard/hcds.htm<br /> <br /> Bogost, Ian (2014). “Why gamification is bullshit”. En: Walz, Steffen P.; Deterding, Sebastian (eds.). The gameful world. Cambrige, Mass.: MIT Press, p. 65–80. ISBN: 978 0262028004<br /> <br /> Chou, Yu-kai (2015). Actionable gamification: beyond points, badges, and leaderboards. [California]: Octalysis Media.<br /> <br /> Deterding, Sebastian; Khaled, Rilla; Nacke, Lennart; Dixon, Dan (2011). “Gamification: toward a definition”. En: CHI 2011 Gamification Workshop Proceedings. Vancouver, 7-12 mayo. http://gamification-research.org/wp-content/uploads/2011/04/02-Deterding-Khaled-Nacke-Dixon.pdf<br /> <br /> Fröhlich, Thomas (2017). “Play while you work: Productive play for digital content creation”. En: CHI Play 17 Extended Abstracts. Publication of the Annual Symposium on Computer Human Interaction in Play. Amsterdam, 15-18 octubre. ISBN: 978 1 4503 5111 9 https://doi.org/10.1145/3130859.3133228<br /> <br /> Gómez-Díaz, Raquel; García-Rodríguez, Araceli (2017). “Bibliotecas, juegos y gamificación: una tendencia de presente con mucho futuro”. Anuario ThinkEPI, v. 12, pp. 125-135. https://doi.org/10.3145/thinkepi.2018.13<br /> <br /> Hamari, Juho; Koivisto, Jonna; Sarsa, Harri (2014). “Does gamification work? A literature review of empirical studies on gamification”. En: 47th Hawaii International Conference on System Science. https://doi.org/10.1109/HICSS.2014.377<br /> <br /> Huizinga, Johan (1938). Homo ludens. Madrid: Alianza. ISBN: 978 84 206 3539 2 https://goo.gl/ZP9Enx<br /> <br /> Kärpuk, Kavel (2017). “5 mistakes to avoid in gamification”. Art + marketing, 4 de junio. https://artplusmarketing.com/ee75d6fb96c1<br /> <br /> Kim, Tae-Wan (2015). “Gamification ethics: exploitation and manipulation”. En: Proceedings of the ACM SIGCHI Gamifying Research Workshop. https://goo.gl/4KUDZL<br /> <br /> Lafrenière, Mark-André K.; Verner-Filion, Jérémie; Vallerand, Robert J. (2012), “Development and validation of the Gaming Motivation Scale (GAMS)”. Personality and individual differences, v. 53, n. 7, p. 827–831. https://doi.org/10.1016/j.paid.2012.06.013<br /> <br /> Landers, Richard N. (2014). “Developing a theory of gamified learning: Linking serious games and gamification of learning”. Simulation &amp; gaming, v. 45, n. 6, p. 752–768. https://doi.org/10.1177/1046878114563660<br /> <br /> Looyestyn, Jemma; Kernot, Jocelyn; Boshoff, Kobie; Ryan, Jillian; Edney, Sarah; Maher, Carol (2017). “Does gamification increase engagement with online programs? A systematic review”. PLoS one, v. 12, n. 13. https://doi.org/10.1371/journal.pone.0173403<br /> <br /> Marczewski, Andrzej (2017). “The ethics of gamification”. XRDS Crossroads: the ACM magazine for students, v. 21, n. 1, pp. 56-59. https://doi.org/10.1145/3123756<br /> <br /> Pérez, Oliver (2012). “Ludificación en la narrativa audiovisual contemporánea”. Telos, n. 93. https://goo.gl/iegz9z<br /> <br /> Posada-Prieto, Fernando (2013). “Gamificación educativa”. CanalTIC.com, 9 septiembre. http://canaltic.com/blog/?p=1733<br /> <br /> Schell, Jesse (2010). “When games invade real life”. TED, febrero. https://www.ted.com/talks/jesse_schell_when_games_invade_real_life<br /> <br /> Schöbel, Sofia; Söllner, Matthias (2016). “How to gamify information systems: Adapting gamification to individual user preferences”. En: Information systems as a global gateway: 24th European Conference on Information Systems. http://aisel.aisnet.org/ecis2016_rip/20<br /> <br /> Sigala, Marianna (2015). “The application and impact of gamification funware on trip planning and experiences: the case of TripAdvisor’s funware”. Electronic markets, v. 25, n. 3, p. 189–209. https://doi.org/10.1007/s12525-014-0179-1<br /> <br /> Werbach, Kevin (2013). Gamificación. Barcelona: Fundació Factor Humà. https://goo.gl/Xt7Zm9<br /> <br /> Zenn, Jacqueline (2017). “Understanding your asudience: Bartle player taxonomy”. GameAnalytics, 21 noviembre. https://gameanalytics.com/blog/understanding-your-audience-bartle-player-taxonomy.html<br /> <br /> Zichermann, Gabe; Cunningham, Christopher (2011). Gamification by design: Implementing game mechanics in web and mobile apps. Sebastopol: O’Reilly Media. ISBN: 978 1449397678<br /> <br /> Zichermann, Gabe; Linder, Joselin (2010). Game-based marketing: Inspire customer loyalty through rewards, challenges and contests. Hoboken, NJ: John Wiley &amp; Sons. ISBN: 978 0 470 56223 9<br /> <br /> Zichermann, Gabe; Linder, Joselin (2013). The gamification revolution: how leaders leverage game mechanics to crush the competition. Nueva York: McGraw-Hill. ISBN: 978 0071808316</div>

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