https://www.scipedia.com/wd/index.php?action=history&feed=atom&title=Escalada_CONTRERAS_YALICO_2019aEscalada CONTRERAS YALICO 2019a - Revision history2026-04-16T01:38:13ZRevision history for this page on the wikiMediaWiki 1.27.0-wmf.10https://www.scipedia.com/wd/index.php?title=Escalada_CONTRERAS_YALICO_2019a&diff=138315&oldid=prevLiz Contreras: Liz Contreras moved page Draft CONTRERAS YALICO 517608247 to Escalada CONTRERAS YALICO 2019a2019-07-10T17:49:05Z<p>Liz Contreras moved page <a href="/public/Draft_CONTRERAS_YALICO_517608247" class="mw-redirect" title="Draft CONTRERAS YALICO 517608247">Draft CONTRERAS YALICO 517608247</a> to <a href="/public/Escalada_CONTRERAS_YALICO_2019a" title="Escalada CONTRERAS YALICO 2019a">Escalada CONTRERAS YALICO 2019a</a></p>
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</td></tr></table>Liz Contrerashttps://www.scipedia.com/wd/index.php?title=Escalada_CONTRERAS_YALICO_2019a&diff=138314&oldid=prevLiz Contreras: Created page with " == Abstract == When analyzing any branding work we tend to simplify a process that by its nature is enormously complex and multidisciplinary. There is an important current o..."2019-07-10T17:49:04Z<p>Created page with " == Abstract == When analyzing any branding work we tend to simplify a process that by its nature is enormously complex and multidisciplinary. There is an important current o..."</p>
<p><b>New page</b></p><div><br />
== Abstract ==<br />
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When analyzing any branding work we tend to simplify a process that by its nature is enormously complex and multidisciplinary. There is an important current of opinion that tends to reduce the creation of a brand to its logo or to the group of elements that will articulate the visual identity in a sort of cosmetic image, or purely aesthetic. Either by understanding branding as a superficial expense and not as a strategic investment, due to ignorance of the discipline, short-sightedness, lack of means and / or professionals or, by a mixture of all these factors, the brands themselves devalue in many cases from the moment they make the decision not to face their construction in a studied way, serious and coherent.<br />
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== Full document ==<br />
<pdf>Media:Draft_CONTRERAS YALICO_517608247-8169-document.pdf</pdf></div>Liz Contreras