Scipediacontent: Scipediacontent moved page Draft Content 854644988 to Dangers Goldman 2011a

2021-01-26T12:44:45Z

Scipediacontent moved page Draft Content 854644988 to Dangers Goldman 2011a

Scipediacontent: Created page with " == Abstract == A brand represents the essence of the value proposition an organisation extends to the market. It is crucial that brands are nurtured with the goal of trying..."

2021-01-26T12:44:39Z

Created page with " == Abstract == A brand represents the essence of the value proposition an organisation extends to the market. It is crucial that brands are nurtured with the goal of trying..."

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== Abstract ==

A brand represents the essence of the value proposition an organisation extends to the market. It is crucial that brands are nurtured with the goal of trying to establish the brand in a top-of-mind awareness position among consumers. By means of a qualitative case study employing 25 interviews which were analysed by using Grounded Theory coding techniques, the most pertinent factors influencing the Corobrik brand were identified. The greatest challenge facing Corobrik is the growing residential sector. The study highlights how Corobrik has grappled and come to terms with the changing nature of its market, and how it has combined all functional areas, from production to distribution, marketing and finance, in promoting its brand.

== Original document ==

The different versions of the original document can be found in:

* [http://hdl.handle.net/10210/4820 http://hdl.handle.net/10210/4820]

* [https://jtscm.co.za/index.php/jtscm/article/download/22/20 https://jtscm.co.za/index.php/jtscm/article/download/22/20] under the license cc-by

* [http://www.jtscm.co.za/index.php/jtscm/article/viewFile/22/20 http://www.jtscm.co.za/index.php/jtscm/article/viewFile/22/20],
: [http://dx.doi.org/10.4102/jtscm.v5i1.22 http://dx.doi.org/10.4102/jtscm.v5i1.22]

* [https://jtscm.co.za/index.php/jtscm/article/view/22 https://jtscm.co.za/index.php/jtscm/article/view/22],
: [https://doaj.org/toc/2310-8789 https://doaj.org/toc/2310-8789],
: [https://doaj.org/toc/1995-5235 https://doaj.org/toc/1995-5235]

* [https://jtscm.co.za/index.php/jtscm/article/view/22/20 https://jtscm.co.za/index.php/jtscm/article/view/22/20],
: [https://www.jtscm.co.za/index.php/jtscm/article/viewFile/22/20 https://www.jtscm.co.za/index.php/jtscm/article/viewFile/22/20],
: [https://www.jtscm.co.za/index.php/jtscm/article/download/22/20 https://www.jtscm.co.za/index.php/jtscm/article/download/22/20],
: [https://journals.co.za/content/jtscm/5/1/EJC51898 https://journals.co.za/content/jtscm/5/1/EJC51898],
: [https://core.ac.uk/display/43933806 https://core.ac.uk/display/43933806],
: [https://academic.microsoft.com/#/detail/1546645311 https://academic.microsoft.com/#/detail/1546645311]

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Dangers Goldman 2011a - Revision history

Scipediacontent: Scipediacontent moved page Draft Content 854644988 to Dangers Goldman 2011a

Scipediacontent: Created page with " == Abstract == A brand represents the essence of the value proposition an organisation extends to the market. It is crucial that brands are nurtured with the goal of trying..."