Scipediacontent: Scipediacontent moved page Draft Content 850544704 to Capriotti Losada-Diaz 2018a

2019-04-08T11:10:42Z

Scipediacontent moved page Draft Content 850544704 to Capriotti Losada-Diaz 2018a

Scipediacontent: Created page with " == Abstract == Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. T..."

2019-04-08T11:10:39Z

Created page with " == Abstract == Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. T..."

New page

== Abstract ==

Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. They permit a more balanced and participatory model of communication between publics and organizations, based in dialogue and conversation, not persuasion. The main objective of this paper is to evaluate how museums are using Facebook to interact and engage in dialogue with their publics. This work asks if they are using this platform in order to be recognized as ‘museums 2.0’. Our results illustrate that the museums we studied (the 100 which are most important on the global level) have a very poor activity on Facebook, and they are not using all the opportunities that this social network offers as an interactive and dialogical means of communication.

[https://recyt.fecyt.es/index.php/EPI/article/view/epi.2018.may.17/40061 <span style="color:#0645AD; font-weight: bold">Click to link the PDF version</span>]

== References ==

Allen-Greil, Dana; MacArthur, Matthew (2010). “Small towns and big cities: How museums foster community on-line”. In: Museum and the web 2010: Intl conf for culture and heritage on-line. Proceedings. http://www.archimuse.com/mw2010/papers/allen-greil/allen-greil.html#ixzz0zcB2tusc

Cabrera-Bravo, María-Jesús; Cabrejas-Almena, María-Carmen (2013). “Del XIX al XXI: el Museo del Romanticismo en internet”. Revista de museología, n. 56, pp. 88-100. https://www.museologia.net/revista

Caerols-Mateo, Raquel; Viñarás-Abad, Mónica; Gonzálvez-Valles, Juan-Enrique (2017). “Redes sociales y museos: análisis de la campaña en Twitter para el Día internacional de los museos y noche de los museos”. Revista latina de comunicación social, n. 72, pp. 220-234. https://doi.org/10.4185/RLCS-2017-1162

Capriotti, Paul (2011). “Communicating corporate social responsibility through the Internet and social media”. In: Ihlen, Oyvind; Bartlett, Jennifer; May, Steve (eds.). The handbook of communication and corporate social responsibility. Boston: Wiley-Blackwell, pp. 358-378. https://doi.org/10.1002/9781118083246.ch18

Capriotti, Paul (2013). “Managing strategic communication in museums: The case of Catalan museums”. Comunicación y sociedad, v. 26, n. 3, pp. 98-116. https://www.unav.es/fcom/communication-society/en/resumen.php?art_id=460

Capriotti, Paul; Carretón, Carmen; Castillo, Antonio (2016). “Testing the level of interactivity of institutional websites: From museums 1.0 to museums 2.0”. International journal of information management, v. 36, n. 1, pp. 97-104. https://doi.org/10.1016/j.ijinfomgt.2015.10.003

Capriotti, Paul; Pardo-Kuklinski, Hugo (2012). “Assessing dialogic communication through the Internet in Spanish museums”. Public relations review, v. 38, n. 4, pp. 619-626. https://doi.org/10.1016/j.pubrev.2012.05.005

Claes, Florencia; Deltell, Luis (2014). “Museos sociales. Perfiles museísticos en Twitter y Facebook 2012-2013”. El profesional de la información, v. 23, n. 6, pp. 594-602. https://doi.org/10.3145/epi.2014.nov.06

Cordón-Benito, David; González-González, Diana (2016). “Museos y comunicación: los nuevos medios como herramienta de diálogo y sociabilidad de la institución. El uso de Twitter por el Museo del Prado, Museo Thyssen-Bornemisza y Museo Reina Sofía”. Fonseca: Journal of communication, n. 12, pp. 149-165. https://doi.org/10.14201/fjc201612149165

Crenn, Gaëlle; Vidal, Geneviève (2007). “Les musées français et leurs publics a l’âge du web 2.0. Nouveaux usages du multimédia et transformations des rapports entre institutions et usagers?”. In: International cultural heritage informatics meeting 2007: Proceedings. http://www.archimuse.com/ichim07/papers/crenn/crenn.html

Gómez-Vílchez, Soledad (2012). “Museos españoles y redes sociales”. Telos: cuadernos de comunicación e innovación, n. 90, pp. 79-86. http://goo.gl/QjqgBj

Guillory, Jamie E.; Sundar, S. Shyam (2014). “How does web site interactivity affect our perceptions of an organization?”. Journal of public relations research, v. 26, n. 1, pp. 44-61. https://doi.org/10.1080/1062726X.2013.795866

Gürel, Eda; Kavak, Bahtisen (2010). “A conceptual model for public relations in museums”. European journal of marketing, v. 44, n. 1-2, pp. 42-65. https://doi.org/10.1108/03090561011008600 Holdgaard, Nanna (2011). “The use of social media in the Danish museum landscape”. In: Museums and the web 2011: Proceedings. https://www.museumsandtheweb.com/mw2011/papers/the_use_of_social_media_in_the_danish_museum_l

Hooper-Greenhill, Eilean (2000). “Changing values in the art museum: Rethinking communication and learning”. International journal of heritage studies, v. 6, n. 1, pp. 9-31. https://doi.org/10.1080/135272500363715

Jordan, Rachel (2017). “How frequently should I post to Facebook?”. 929 marketing creative, June 24. https://www.929marketing.com/blog/how-frequently-should-i-post-to-facebook?rq=how%20frequently

Kidd, Jenny (2011). “Enacting engagement online: Framing social media use for the museum”. Information, technology and people, v. 24, n. 1, pp. 64-77. https://doi.org/10.1108/09593841111109422

Kim, Sora; Kim, Soo-Yeon; Hoon-Sung, Kang (2014). “Fortune 100 companies’ Facebook strategies: Corporate ability versus social responsibility”. Journal of communication management, v. 18, n. 4, pp. 343-362. https://doi.org/10.1108/JCOM-01-2012-0006

López, Ximena; Margapoti, Ilaria; Maragliano, Roberto; Bove, Giuseppe (2010). “The presence of web 2.0 tools on museum websites: A comparative study between England, France, Spain, Italy, and the USA”. Museum management and curatorship, v. 25, n. 2, pp. 235-249. https://doi.org/10.1080/09647771003737356

Martínez-Sanz, Raquel (2012). “Estrategia comunicativa digital en el museo”. El profesional de la información, v. 21, n. 4, pp. 391-395. https://doi.org/10.3145/epi.2012.jul.10

Marty, Paul (2007). “Museum websites and museum visitors: Before and after the museum visit”. Museum management and curatorship, v. 22, n. 4, pp. 337-360. https://doi.org/10.1080/09647770701757708

McClean, Roy (2017). “How often should you post on social media?”. Customfitonline. Making the web work for you, January 10. https://www.customfitonline.com/news/2017/1/10/how-often-should-you-post-on-social-media

Moreno, Ángeles; Navarro, Cristina; Tench, Ralph; Zerfass, Ansgar (2015). “Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe”. Public relations review, n. 41, pp. 242-253. https://doi.org/10.1016/j.pubrev.2014.12.006

Padilla-Meléndez, Antonio; Del-Águila-Obra, Ana-Rosa (2013). “Web and social media usage by museums: Online value creation”. International journal of information management, v. 33, n. 5, pp. 892-898. https://doi.org/10.1016/j.ijinfomgt.2013.07.004

Patel, Neil (2016). “How frequently you should post on social media according to the pros”. Forbes, September 12. https://www.forbes.com/sites/neilpatel/2016/09/12/how-frequently-you-should-post-on-social-media-according-to-the-pros/#12bfaf77240f

Schulte, Bret (2009). “The distribution revolution. How news organizations are intensifying their use of social networking venues like Twitter and Facebook to circulate their stories and connect with their communities”. American journalism review, v. 31, n. 5, pp. 22-25. https://goo.gl/sCdtYT

Sevick-Bortree, Denise; Seltzer, Trent (2009). “Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles”. Public relations review, v. 35, n. 3, pp. 317-319. https://doi.org/10.1016/j.pubrev.2009.05.002

Simon, Nina (2010). The participatory museum. Santa Cruz (USA): Museum 2.0. ISBN: 978 0 615346502 http://www.participatorymuseum.org

Srinivasan, Ramesh; Boast, Robin; Furner, Jonathan; Becvar, Katherine (2009). “Digital museums and diverse cultural knowledges: Moving past the traditional catalog”. The information society: An international journal, v. 25, n. 4, pp. 265-278. https://doi.org/10.1080/01972240903028714

Sweetser, Kaye D.; Lariscy, Ruthann W. (2008). “Candidates make good friends: An analysis of candidates’ uses of Facebook”. International journal of strategic communication, v. 2, n. 3, pp. 175-198. https://doi.org/10.1080/15531180802178687

Tallon, Loic; Walker, Kevin (2008). Digital technologies and the museum experience: Handheld guides and other media. Lanham: Altamira Press. ISBN: 978 0 759111219

Taylor, Maureen; Kent, Michael (2014). “Dialogic engagement: Clarifying foundational concepts”. Journal of public relations research, v. 26, n. 5, pp. 384-398. https://doi.org/10.1080/1062726X.2014.956106

Viñarás-Abad, Mónica; Cabezuelo-Lorenzo, Francisco (2012). “Claves para la participación y generación de contenido en las redes sociales: estudio de caso del Museo del Prado en Facebook”. AdComunica, n. 3, pp. 87-103. http://www.adcomunicarevista.com/ojs/index.php/adcomunica/article/view/49/0

Waters, Richard D.; Burnett, Emily; Lamm, Ann; Lucas, Jessica (2009). “Engaging stakeholders through social networking: how nonprofit organizations are using Facebook”. Public relations review, v. 35, n. 2, pp. 102-106. https://doi.org/10.1016/j.pubrev.2009.01.006

Zerfass, Ansgar; Tench, Ralph; Verhoeven, Piet; Verčič, Dejan; Moreno, Ángeles (2014). European communication monitor 2014. http://www.zerfass.de/ECM-WEBSITE/media/ECM2014-Results-ChartVersion.pdf

← Older revision	Revision as of 11:10, 8 April 2019
(No difference)

Capriotti Losada-Diaz 2018a - Revision history

Scipediacontent: Scipediacontent moved page Draft Content 850544704 to Capriotti Losada-Diaz 2018a

Scipediacontent: Created page with " == Abstract == Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. T..."