Liz Contreras: Liz Contreras moved page Draft CONTRERAS YALICO 420853326 to CONTRERAS YALICO 2018a

2018-09-25T17:29:33Z

Liz Contreras moved page Draft CONTRERAS YALICO 420853326 to CONTRERAS YALICO 2018a

Liz Contreras: Created page with " == Abstract == The following article seeks to understand the consumer from a viewpoint of the tribes of consumption. In turn, position itself as a new alternative methodolog..."

2018-09-25T17:29:24Z

Created page with " == Abstract == The following article seeks to understand the consumer from a viewpoint of the tribes of consumption. In turn, position itself as a new alternative methodolog..."

New page

== Abstract ==

The following article seeks to understand the consumer from a viewpoint of the tribes of consumption. In turn, position itself as a new alternative methodology for market research companies as an innovative approach to segmentation. Field explorations visits are exposed to various tribes’ consumption of Lima. In total we dive in nine cultural communities: skaters, gamers, surfers, k-popers, athletics, hipsters, otaku, music lovers and graffiti artists. We focus first on society and kindred relationship. In second hand, its features and applications of marketing. The article concludes with a reflection on key elements of the criterion of consumer segmentation tribes.

== Full document ==
<pdf>Media:Draft_CONTRERAS YALICO_420853326-1107-document.pdf</pdf>

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CONTRERAS YALICO 2018a - Revision history

Liz Contreras: Liz Contreras moved page Draft CONTRERAS YALICO 420853326 to CONTRERAS YALICO 2018a

Liz Contreras: Created page with " == Abstract == The following article seeks to understand the consumer from a viewpoint of the tribes of consumption. In turn, position itself as a new alternative methodolog..."