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== Abstract ==

Based on original research collected through semi-structured research interviews and five focus groups throughout Denmark, this study explores Danish perceptions about ad hoc, acquaintance-based, and organization-based ridesharing (“carpooling”). Using a grounded, qualitative factor analysis approach, it investigates the elements that influence the adoption (and non-adoption) of ridesharing and identifies market segments and business models that may enable planners to overcome existing barriers. The article finds that Danish drivers and commuters appear to be split on the topic. Negative perceptions reported by respondents include lack of availability and difficulty finding rides, viewing ridesharing as unsafe or unsecure, and expectations of social awkwardness, among others. Positive perceptions reported include cost savings compared to public and private transport, greater flexibility of travel times, and the ability to socialize with vehicle occupants. These contrasting views lead us to conclude that existing theories and models of ridesharing behavior may need to be fundamentally rethought, both in Denmark and possibly elsewhere. Our results also suggest that ridesharing efforts framed around climate change or environmental sustainability will not likely be successful in Denmark.

== Original document ==

The different versions of the original document can be found in:

* [http://dx.doi.org/10.1016/j.tra.2015.04.033 http://dx.doi.org/10.1016/j.tra.2015.04.033]

* [http://juuli.fi/Record/0010982615 http://juuli.fi/Record/0010982615]

* [http://juuli.fi/Record/0337685015 http://juuli.fi/Record/0337685015],
: [http://dx.doi.org/10.1016/j.tra.2015.04.033 http://dx.doi.org/10.1016/j.tra.2015.04.033]

* [https://api.elsevier.com/content/article/PII:S0965856415001196?httpAccept=text/xml https://api.elsevier.com/content/article/PII:S0965856415001196?httpAccept=text/xml],
: [https://api.elsevier.com/content/article/PII:S0965856415001196?httpAccept=text/plain https://api.elsevier.com/content/article/PII:S0965856415001196?httpAccept=text/plain],
: [http://dx.doi.org/10.1016/j.tra.2015.04.033 http://dx.doi.org/10.1016/j.tra.2015.04.033] under the license https://www.elsevier.com/tdm/userlicense/1.0/

* [https://pure.au.dk/portal/da/publications/of-white-crows-and-cash-savers-a-qualitative-study-of-travel-behavior-and-perceptions-of-ridesharing-in-denmark(53fcbbd7-477b-429d-828b-5de647f4ab61).html https://pure.au.dk/portal/da/publications/of-white-crows-and-cash-savers-a-qualitative-study-of-travel-behavior-and-perceptions-of-ridesharing-in-denmark(53fcbbd7-477b-429d-828b-5de647f4ab61).html],
: [https://doi.org/10.1016/j.tra.2015.04.033 https://doi.org/10.1016/j.tra.2015.04.033],
: [http://www.sciencedirect.com/science/article/pii/S0965856415001196 http://www.sciencedirect.com/science/article/pii/S0965856415001196]

* [https://www.sciencedirect.com/science/article/pii/S0965856415001196 https://www.sciencedirect.com/science/article/pii/S0965856415001196],
: [http://sro.sussex.ac.uk/58430 http://sro.sussex.ac.uk/58430],
: [http://core.ac.uk/display/30614509 http://core.ac.uk/display/30614509],
: [https://ideas.repec.org/a/eee/transa/v78y2015icp113-123.html https://ideas.repec.org/a/eee/transa/v78y2015icp113-123.html],
: [http://www.sciencedirect.com/science/article/pii/S0965856415001196 http://www.sciencedirect.com/science/article/pii/S0965856415001196],
: [https://econpapers.repec.org/RePEc:eee:transa:v:78:y:2015:i:c:p:113-123 https://econpapers.repec.org/RePEc:eee:transa:v:78:y:2015:i:c:p:113-123],
: [https://trid.trb.org/view.aspx?id=1362986 https://trid.trb.org/view.aspx?id=1362986],
: [https://academic.microsoft.com/#/detail/1861521287 https://academic.microsoft.com/#/detail/1861521287]

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Scipediacontent: Scipediacontent moved page Draft Content 697903334 to Blyth et al 2015a

Scipediacontent: Created page with " == Abstract == Based on original research collected through semi-structured research interviews and five focus groups throughout Denmark, this study explores Danish percepti..."