Scipedia: Petronila Liz Contreras Yalico's personal collection

El Caso Mundial y El Caso Criminal, cabeceras del nuevo semanario de sucesos que surge en España tras la desaparición de El Caso (1952-1987)

Correspondencias & análisis — Wed, 10 Jul 2019 23:46:02 +0200

El artículo analiza “El Caso Mundial” y “El Caso Criminal”, ambos periódicos de eventos que surgieron en España después de la desaparición de “El Caso” (Madrid, 1952-1987), y fue publicado por el empresario y periodista Joaquín Abad. . Se ha realizado poca investigación en este periódico que llegó a llenar el vacío dejado por 'El Caso', dirigido por Eugenio Suárez. Las fuentes consultadas muestran que se trata realmente de una nueva publicación periodística, similar a la original, pero diferente. Por lo tanto, no puede considerarse una segunda etapa. Se imprimió y distribuyó desde Almería durante diez años (1987-1997), aunque tuvo un alcance nacional. Su estilo informativo, contenido, directores y las causas que llevaron a su finalización el 24 de septiembre de 1997.

Vulnerability of social communication students. A case study

Correspondencias & análisis — Wed, 10 Jul 2019 23:46:04 +0200

This article start with a research completed in 2018, whose goal was to identify situations and causes of physical, emotional, social and economic vulnerability of the students of the Social Communication´s program. In pursuit of this aim, four discussion groups, 125 surveys shaped with 49 closed questions each, provided the information for the analysis. The results of the research, enabled the identification of some socioeconomic characteristics of the students, such as that the program average student lives in low-middle class neighborhoods, does not get to have three proper meals a day and depends on his family to pay their student fees and their sustenance. The research also showed that belonging to the LGBTIQ+ population, parenting, and financial difficulties, represent some bigger student vulnerability conditions which impact in the quality of the training environment and the forming process itself.

Andragogy and training of entrepreneurs at UNESR Bolívar

Correspondencias & análisis — Wed, 10 Jul 2019 23:46:06 +0200

Given the complex crisis experienced by Venezuela, which has provoked a systematic defection of university students, there is a need to structure a training plan for entrepreneurs, to create new businesses, where youth have a leading role, strengthening a culture of entrepreneurship compatible with Andragogical, participatory and flexible philosophy of Universidad Nacional Experimental Simón Rodríguez (UNESR).

Informative treatment of the mapuches in the newspaper El Mercurio. A content analysis based on the Framing Theory

Correspondencias & análisis — Wed, 10 Jul 2019 20:22:02 +0200

This paper analyzes the information treatment of the Mapuche people in the newspaper El Mercurio during two periods. First, between 1950 and 1973 (twentieth century); and second, during the years 2010, 2013 and 2014, (21st century). To this end, a corpus of 340 journalistic texts has been selected, of which 147 correspond to the 20th century (1950-1970) and 193, to the 21st century (2010, 2013-2014). The analysis shows that most of the frames are linked to conflicts, criminal prosecutions and arson attacks; so that El Mercurio prioritizes connotations and negative events to inform about the Mapuche indigenous people.

The contribution of social communication to projects of rehabilitation of water and sanitation networks: The case of Sedapal Project Lote 3

Correspondencias & análisis — Wed, 10 Jul 2019 20:16:02 +0200

This paper focus on implementation of communication strategies developed in the Rehabilitation of Potable Water and Sewerage Network Lote 3 project, executed between 2013 and 2014 in the district of Comas, north of Lima-Peru, and belonging to the Servicio de Agua Potable y Alcantarillado de Lima (SEDAPAL), company responsible for water and sewage in Lima. As a result, it could be observed that the implementation of a diagnosis of perceptions, the communication plan and the communication and education products allowed to facilitate the design of messages according to the context of the project, taking into account the speeches of the users against and in favor of the project, as well as the objectives sought by the executing company.

Public Relations in electoral campaigns

Correspondencias & análisis — Wed, 10 Jul 2019 20:09:02 +0200

The essay makes a description of the strategical role the play public relations during electoral campaigns. In the beginning, the essay conceptualizes public relations and its connection with political campaigns. It is argued that make an electoral campaign imply a public relation activity with the objective of knowing the voters and make up different political strategies to get their votes and, consequently, avoid the opposition can win the political power. It is concluded that the successful in a political campaigns depends on the creative, intelligent and innovative use of public relations.

Transmedia Storytelling and Construction of Fictional Worlds: Aliados Series as Case Study

Correspondencias & análisis — Wed, 10 Jul 2019 19:57:02 +0200

This paper explores the contributions of transmedia storytelling in the construction of fictional worlds, in an attempt to detect the narrative elements that strengthen the bond of the audience with the fictional world. The study shows that based on the solid construction of the poetics of a story, transmedia storytelling can enrich the engagement with a large audience. To prove this, we analyze the narrative elements and the transmedia strategies of the series Aliados, produced by Cris Morena Group and broadcasted in Latin America and countries in Europe.

Strategy and management, the foundations of any successful brand

Correspondencias & análisis — Wed, 10 Jul 2019 19:49:02 +0200

When analyzing any branding work we tend to simplify a process that by its nature is enormously complex and multidisciplinary. There is an important current of opinion that tends to reduce the creation of a brand to its logo or to the group of elements that will articulate the visual identity in a sort of cosmetic image, or purely aesthetic. Either by understanding branding as a superficial expense and not as a strategic investment, due to ignorance of the discipline, short-sightedness, lack of means and / or professionals or, by a mixture of all these factors, the brands themselves devalue in many cases from the moment they make the decision not to face their construction in a studied way, serious and coherent.