Scipedia: Correspondencias & análisis

Andragogy and training of entrepreneurs at UNESR Bolívar

Correspondencias & análisis — Thu, 11 Jul 2019 02:05:35 +0200

Given the complex crisis experienced by Venezuela, which has provoked a systematic defection of university students, there is a need to structure a training plan for entrepreneurs, to create new businesses, where youth have a leading role, strengthening a culture of entrepreneurship compatible with Andragogical, participatory and flexible philosophy of Universidad Nacional Experimental Simón Rodríguez (UNESR).

Vulnerability of social communication students. A case study

Correspondencias & análisis — Thu, 11 Jul 2019 02:01:28 +0200

This article start with a research completed in 2018, whose goal was to identify situations and causes of physical, emotional, social and economic vulnerability of the students of the Social Communication´s program. In pursuit of this aim, four discussion groups, 125 surveys shaped with 49 closed questions each, provided the information for the analysis. The results of the research, enabled the identification of some socioeconomic characteristics of the students, such as that the program average student lives in low-middle class neighborhoods, does not get to have three proper meals a day and depends on his family to pay their student fees and their sustenance. The research also showed that belonging to the LGBTIQ+ population, parenting, and financial difficulties, represent some bigger student vulnerability conditions which impact in the quality of the training environment and the forming process itself.

Informative treatment of the mapuches in the newspaper El Mercurio. A content analysis based on the Framing Theory

Correspondencias & análisis — Thu, 11 Jul 2019 01:55:41 +0200

This paper analyzes the information treatment of the Mapuche people in the newspaper El Mercurio during two periods. First, between 1950 and 1973 (twentieth century); and second, during the years 2010, 2013 and 2014, (21st century). To this end, a corpus of 340 journalistic texts has been selected, of which 147 correspond to the 20th century (1950-1970) and 193, to the 21st century (2010, 2013-2014). The analysis shows that most of the frames are linked to conflicts, criminal prosecutions and arson attacks; so that El Mercurio prioritizes connotations and negative events to inform about the Mapuche indigenous people.

The contribution of social communication to projects of rehabilitation of water and sanitation networks: The case of Sedapal Project Lote 3

Correspondencias & análisis — Thu, 11 Jul 2019 01:26:04 +0200

This paper focus on implementation of communication strategies developed in the Rehabilitation of Potable Water and Sewerage Network Lote 3 project, executed between 2013 and 2014 in the district of Comas, north of Lima-Peru, and belonging to the Servicio de Agua Potable y Alcantarillado de Lima (SEDAPAL), company responsible for water and sewage in Lima. As a result, it could be observed that the implementation of a diagnosis of perceptions, the communication plan and the communication and education products allowed to facilitate the design of messages according to the context of the project, taking into account the speeches of the users against and in favor of the project, as well as the objectives sought by the executing company.

Public Relations in electoral campaigns

Correspondencias & análisis — Thu, 11 Jul 2019 01:20:29 +0200

The essay makes a description of the strategical role the play public relations during electoral campaigns. In the beginning, the essay conceptualizes public relations and its connection with political campaigns. It is argued that make an electoral campaign imply a public relation activity with the objective of knowing the voters and make up different political strategies to get their votes and, consequently, avoid the opposition can win the political power. It is concluded that the successful in a political campaigns depends on the creative, intelligent and innovative use of public relations.

Transmedia Storytelling and Construction of Fictional Worlds: Aliados Series as Case Study

Correspondencias & análisis — Thu, 11 Jul 2019 01:13:39 +0200

This paper explores the contributions of transmedia storytelling in the construction of fictional worlds, in an attempt to detect the narrative elements that strengthen the bond of the audience with the fictional world. The study shows that based on the solid construction of the poetics of a story, transmedia storytelling can enrich the engagement with a large audience. To prove this, we analyze the narrative elements and the transmedia strategies of the series Aliados, produced by Cris Morena Group and broadcasted in Latin America and countries in Europe

Strategy and management, the foundations of any successful brand

Correspondencias & análisis — Thu, 11 Jul 2019 01:04:04 +0200

When analyzing any branding work we tend to simplify a process that by its nature is enormously complex and multidisciplinary. There is an important current of opinion that tends to reduce the creation of a brand to its logo or to the group of elements that will articulate the visual identity in a sort of cosmetic image, or purely aesthetic. Either by understanding branding as a superficial expense and not as a strategic investment, due to ignorance of the discipline, short-sightedness, lack of means and / or professionals or, by a mixture of all these factors, the brands themselves devalue in many cases from the moment they make the decision not to face their construction in a studied way, serious and coherent.

Manipulación fotográfica y credibilidad del medio periodístico a través de la fotografía

Correspondencias & análisis — Wed, 10 Jul 2019 20:30:06 +0200

El presente estudio tiene como objetivo conocer de qué manera la manipulación fotográfica se relaciona con la credibilidad del medio periodístico a través de la fotografía publicada en el diario Los Angeles Times, referida a la Segunda Guerra del Golfo en el 2003. El diseño de investigación es no experimental, con corte trasversal; tipo de investigación aplicativa; nivel de investigación descriptivo, correlacional y comparativo; método de investigación inductivo, deductivo, analítico, estadístico y hermenéutico. Con unidades de análisis y muestras de población de estudiantes de Lima y Nueva York, se confirma la hipótesis general que hace referencia a la relación significativa entre la manipulación fotográfica y la credibilidad del medio periodístico, al tomarse en consideración el material fotográfico publicado en el diario Los Angeles Times durante la Segunda Guerra del Golfo en el 2003.

El Caso Mundial and El Caso Criminal, new weekly papers in Spain after the disappearance of El Caso (1952-1987)

Correspondencias & análisis — Wed, 10 Jul 2019 23:09:22 +0200

The paper analyses “El Caso Mundial” and “El Caso Criminal”, both of them event newspapers that emerged in Spain after the disappearance of "El Caso" (Madrid, 1952-1987), and was published by the businessman and journalist Joaquín Abad. Few research has been done on this newspaper that came to fill the gap left by "El Caso", directed by Eugenio Suárez. The sources consulted show that it was really a new journalistic publication, similar to the original one, but different. Therefore, it cannot be considered a second stage. It was printed and distributed from Almería for ten years (1987-1997), although it had a national scope. His informative style, content, directors and the causes that led to its completion on September 24, 1997.

The concept of Chronicle: An overview from Social and Human Sciences contributions

Correspondencias & análisis — Wed, 10 Jul 2019 20:59:03 +0200

We reflect on the concept of the Latin American chronicle from the understanding that to build it, testimonial is not enough, but that additional criteria must be taken into account from the theories of narration, literature, social psychology, anthropology symbolic and ethnography. To this are added the contributions of the journalistic-literary tendencies of the North American style, which, in turn, were nourished by the approaches of the nineteenth-century European realist novel. The result is a concept in which the chronicle is located as a genre of a creative and narrative nature, with a particular voice and tone of marked literary influence, with which the reality that is recreated -be it character, place, situation or event-, both from factors of typical interest from journalism, as from the meaningful everyday life.

Minors, bullying and suicide. A case study through spanish reference digital media

Correspondencias & análisis — Thu, 29 Nov 2018 22:33:19 +0100

Media are supposed to pay special attention to the traditional journalistic ethical norms in the cases of media coverage of bullying in schools (Olweus, 1998; Mason, 2008), insofar as these combine childhood, violence and, in some unfortunate cases, suicide (Herrera et al., 2015). Even if mass media have traditionally avoided these kind of coverage, giving rise to an informative silence that answers to its concern about a possible “imitation effect” (Philips, 1974), it is a fact that the topic has gained attention in the media sphere, probably due a growing public and social interest towards the bullying problem. Because of the scarce researches on media coverage of bullying in schools related to suicide (Müller, 2011), this paper examines the ethical codes and the media treatment of three significant cases in Spain. The results shed light on the consequences of releasing this kind of informative content and on the options to improve this kind of treatment avoiding risk factors.

Newsgames in Ecuador

Correspondencias & análisis — Thu, 29 Nov 2018 23:44:11 +0100

Video games have been created on political and social issues since the beginning of this medium. In recent years, many computer developers are creating and launching games quickly in response to current events. These games are known as “newsgames”. Increasingly the number of Internet users increases using the network to consume news. Newsgames could become an important part of how people understand current events and could be an important and expressive genre of video games. Digital journalism is making the media look for new ways to tell news and interact with their audience. A journalist should use Information and Communication Technologies (ICT) and implement new journalistic formats. In Ecuador this process takes time to boot although some media are putting these formats into practice as is the case of newsgames. Our work studies the newsgames that are being produced in Ecuador.

Construction of female identies: Narrative about Brazilian women's soccer team in "Globo Esporte" and "Esporte Espectacular"

Correspondencias & análisis — Thu, 29 Nov 2018 23:44:09 +0100

This research addresses the analysis of the construction of the female identity in the news regarding the Female Brazilian National Soccer Team broadcasted in “Globo Esporte” and “Esporte Espectacular”, from Rede Globo de Televisão, during the 2016 Olympic Games. The identity discussions of Hall (2016), Woodward (2000) and Bhabha (1998); concepts of social representation by Moscovici (2015); the discussion of gender by Scott (1995) and stereotypes of Hall (2016), Bhabha (1998) and Moscovici (2015); as well as discussions regarding the influence of media in contemporary society by Birolli (2011) are highlighted. From the analysis of content by Bardin (2011), contrary to what was expected, there was a creation and diversification of identity models propagated through media, avoiding stereotypical images related to the female identity

Social media narratives and media prosumer

Correspondencias & análisis — Thu, 29 Nov 2018 23:44:07 +0100

Storytelling is a human action. Humankind practices it from memorial times until these days. Stories are important for species survival since through these knowledge is transfer from generation to the next one and social identity of communities is built. Each era is defined by social and cultural changes as well as technological innovations. At the same time, these three concepts weighs in the creation of stories, as set out today: stories are produced and widespread on social media as communicational actions, which are linked by a new teller: the media prosumer

Role of social networks in physical and mental development of older adults

Correspondencias & análisis — Thu, 29 Nov 2018 23:44:13 +0100

This research aims to analyze whether the adults in the municipalities of Monterrey and Apodaca in the state of Nuevo León (Mexico) have electronic tools that allow access and use of social networks, and detailing interaction they have with peers, family members, and institutions that have some connection, as an alternative to integration. It was used a mixed method for data collection, a sample of 435 subjects in order to ensure representativeness. From this research, it turns out that the 49.4% (215) of older adults exposes the feelings of joy as the most repeated code because they can communicate with their relatives, friends and acquaintances, get diverse information and facilitates their tasks and work. Older adults should consume Facebook. Moreover, it is concluded that seniors perceive social networks as an integral part of their being with a sense of belonging and social inclusion.

Prolegomnena for an interpretation of the documentary short film "Buscando el azul"

Correspondencias & análisis — Thu, 29 Nov 2018 23:44:16 +0100

Some elements are proposed for the interpretation of the content of the documentary short films produced by Fernando Valdivia, particularly Buscando el azul (2003), situating it on the stage of the Bora tribe. This study resorted to a qualitative methodology of basic, ethnographic and non-experimental nature, taking into account the techniques for the collection of empirical data, such as the interview, the textual stylistics (subject, subject, argument), the point of view; and the procedures (written textuality signings). This methodological instrument allowed making similarities and homologations of the content of the film and the tribal community, circumscribed to the Peruvian Amazonian universe, obtaining some thematic features that help to understand and explain the audiovisual sources.

Social advertising an initial Brazilian position on the counterhegemonic possibilities of advertising communication based on the appropriation of mobile technologies

Correspondencias & análisis — Thu, 29 Nov 2018 23:44:18 +0100

At the beginning of the re-examination of the typology of traditional marketing advertising based on classic authors of advertising communication, the two structuring types linked to the new “modi operandi” of the counter-hegemonic advertising practices that figure in social advertising, including community advertising, will be discussed. The idea is to contribute with the enrichment of the scientific discussion on communication in advertising and propaganda articulated to the recent consumption practices and made viable by mobile technologies.

Communication and media policies in convergence environments in Latin America: cases from Uruguay and Colombia

Correspondencias & análisis — Thu, 29 Nov 2018 23:44:05 +0100

This paper contributes for the research agenda located at the intersection of processed normative changes and the advancement of new convergent technologies for the Audiovisual Communication Services (ACS) sector. It is based on a systematization of two cases (Colombia and Uruguay) which trends of communication policies are identified, evidencing similarities and differences of each country, institutional architectures and recent regulatory changes in order to review the challenges and perspectives for formulate communication and media policies within the framework of technological transformations

Interactive maps. Tools for citizen participation

Correspondencias & análisis — Thu, 29 Nov 2018 23:44:04 +0100

Interactive maps are digital tools that make information available to people in a visual way, in a single set. In addition, they offer the necessary flexibility so that each person can access the information of their interest. These characteristics make these maps an optimal tool to promote citizen participation. A successful example of the use of these maps as a tool to encourage citizen participation is the Mapa Infoparticipa Project, which, with these tools, socializes the transparency levels of local governments in countries such as Spain, Ecuador, Colombia, Chile and Brazil. This article presents what interactive maps are and argues how they are a tool to encourage citizen participation, based on the experience of Mapa Infoparticipa Project.

Perception of the corporate Identify of a higer Education Institution

Correspondencias & análisis — Thu, 29 Nov 2018 23:44:01 +0100

The main aim of this paper is to determine if the Corporate Identity System (SIC) of Universidad Autónoma de Nuevo León (UANL) transmits notoriety elements of dependence to its internal audiences. Likewise, this research analyzes if synergic action of signs, that make up the SIC, increases its effectiveness as a whole. Furthermore, this paper defines if internal publics appropriate linguistic, iconic and chromatic SIC signs.

The trends (obtained from surveys) provide diagnostic data about signs appropriation of corporate identity by university students. This provides the opportunity for these results to be disseminated and thus create expectations for academic offer and exchange with external publics from other universities (domestic and foreign), keeping stakeholders attention. It also allows recommendations for improvement for Internal Public Relations program of Faculty of Communication Sciences (FCC) and for UANL Academic Exchange Office (DIA)