Given the complex crisis experienced by Venezuela, which has provoked a systematic defection of university students, there is a need to structure a training plan for entrepreneurs, to create new businesses, where youth have a leading role, strengthening a culture of entrepreneurship compatible with Andragogical, participatory and flexible philosophy of Universidad Nacional Experimental Simón Rodríguez (UNESR).
Abstract Given the complex crisis experienced by Venezuela, which has provoked a systematic defection of university students, there is a need to structure a training plan for entrepreneurs, [...]
This article start with a research completed in 2018, whose goal was to identify situations and causes of physical, emotional, social and economic vulnerability of the students of the Social Communication´s program. In pursuit of this aim, four discussion groups, 125 surveys shaped with 49 closed questions each, provided the information for the analysis. The results of the research, enabled the identification of some socioeconomic characteristics of the students, such as that the program average student lives in low-middle class neighborhoods, does not get to have three proper meals a day and depends on his family to pay their student fees and their sustenance. The research also showed that belonging to the LGBTIQ+ population, parenting, and financial difficulties, represent some bigger student vulnerability conditions which impact in the quality of the training environment and the forming process itself.
Abstract This article start with a research completed in 2018, whose goal was to identify situations and causes of physical, emotional, social and economic vulnerability of the students [...]
C. Valle-Rojas, M. Ruiz, F. Verdú, F. Silva-Layera
correspondencias & análisis (2019). 9
Abstract
This paper analyzes the information treatment of the Mapuche people in the newspaper El Mercurio during two periods. First, between 1950 and 1973 (twentieth century); and second, during the years 2010, 2013 and 2014, (21st century). To this end, a corpus of 340 journalistic texts has been selected, of which 147 correspond to the 20th century (1950-1970) and 193, to the 21st century (2010, 2013-2014). The analysis shows that most of the frames are linked to conflicts, criminal prosecutions and arson attacks; so that El Mercurio prioritizes connotations and negative events to inform about the Mapuche indigenous people.
Abstract This paper analyzes the information treatment of the Mapuche people in the newspaper El Mercurio during two periods. First, between 1950 and 1973 (twentieth century); and [...]
This paper focus on implementation of communication strategies developed in the Rehabilitation of Potable Water and Sewerage Network Lote 3 project, executed between 2013 and 2014 in the district of Comas, north of Lima-Peru, and belonging to the Servicio de Agua Potable y Alcantarillado de Lima (SEDAPAL), company responsible for water and sewage in Lima. As a result, it could be observed that the implementation of a diagnosis of perceptions, the communication plan and the communication and education products allowed to facilitate the design of messages according to the context of the project, taking into account the speeches of the users against and in favor of the project, as well as the objectives sought by the executing company.
Abstract This paper focus on implementation of communication strategies developed in the Rehabilitation of Potable Water and Sewerage Network Lote 3 project, executed between 2013 [...]
The essay makes a description of the strategical role the play public relations during electoral campaigns. In the beginning, the essay conceptualizes public relations and its connection with political campaigns. It is argued that make an electoral campaign imply a public relation activity with the objective of knowing the voters and make up different political strategies to get their votes and, consequently, avoid the opposition can win the political power. It is concluded that the successful in a political campaigns depends on the creative, intelligent and innovative use of public relations.
Abstract The essay makes a description of the strategical role the play public relations during electoral campaigns. In the beginning, the essay conceptualizes public relations and [...]
This paper explores the contributions of transmedia storytelling in the construction of fictional worlds, in an attempt to detect the narrative elements that strengthen the bond of the audience with the fictional world. The study shows that based on the solid construction of the poetics of a story, transmedia storytelling can enrich the engagement with a large audience. To prove this, we analyze the narrative elements and the transmedia strategies of the series Aliados, produced by Cris Morena Group and broadcasted in Latin America and countries in Europe
Abstract This paper explores the contributions of transmedia storytelling in the construction of fictional worlds, in an attempt to detect the narrative elements that strengthen the [...]
When analyzing any branding work we tend to simplify a process that by its nature is enormously complex and multidisciplinary. There is an important current of opinion that tends to reduce the creation of a brand to its logo or to the group of elements that will articulate the visual identity in a sort of cosmetic image, or purely aesthetic. Either by understanding branding as a superficial expense and not as a strategic investment, due to ignorance of the discipline, short-sightedness, lack of means and / or professionals or, by a mixture of all these factors, the brands themselves devalue in many cases from the moment they make the decision not to face their construction in a studied way, serious and coherent.
Abstract When analyzing any branding work we tend to simplify a process that by its nature is enormously complex and multidisciplinary. There is an important current of opinion that [...]
El presente estudio tiene como objetivo conocer de qué manera la manipulación fotográfica se relaciona con la credibilidad del medio periodístico a través de la fotografía publicada en el diario Los Angeles Times, referida a la Segunda Guerra del Golfo en el 2003. El diseño de investigación es no experimental, con corte trasversal; tipo de investigación aplicativa; nivel de investigación descriptivo, correlacional y comparativo; método de investigación inductivo, deductivo, analítico, estadístico y hermenéutico. Con unidades de análisis y muestras de población de estudiantes de Lima y Nueva York, se confirma la hipótesis general que hace referencia a la relación significativa entre la manipulación fotográfica y la credibilidad del medio periodístico, al tomarse en consideración el material fotográfico publicado en el diario Los Angeles Times durante la Segunda Guerra del Golfo en el 2003.
Abstract El presente estudio tiene como objetivo conocer de qué manera la manipulación fotográfica se relaciona con la credibilidad del medio periodístico [...]
The paper analyses “El Caso Mundial” and “El Caso Criminal”, both of them event newspapers that emerged in Spain after the disappearance of "El Caso" (Madrid, 1952-1987), and was published by the businessman and journalist Joaquín Abad. Few research has been done on this newspaper that came to fill the gap left by "El Caso", directed by Eugenio Suárez. The sources consulted show that it was really a new journalistic publication, similar to the original one, but different. Therefore, it cannot be considered a second stage. It was printed and distributed from Almería for ten years (1987-1997), although it had a national scope. His informative style, content, directors and the causes that led to its completion on September 24, 1997.
Abstract The paper analyses “El Caso Mundial” and “El Caso Criminal”, both of them event newspapers that emerged in Spain after the disappearance of "El [...]
We reflect on the concept of the Latin American chronicle from the understanding that to build it, testimonial is not enough, but that additional criteria must be taken into account from the theories of narration, literature, social psychology, anthropology symbolic and ethnography. To this are added the contributions of the journalistic-literary tendencies of the North American style, which, in turn, were nourished by the approaches of the nineteenth-century European realist novel. The result is a concept in which the chronicle is located as a genre of a creative and narrative nature, with a particular voice and tone of marked literary influence, with which the reality that is recreated -be it character, place, situation or event-, both from factors of typical interest from journalism, as from the meaningful everyday life.
Abstract We reflect on the concept of the Latin American chronicle from the understanding that to build it, testimonial is not enough, but that additional criteria must be taken into [...]
Media are supposed to pay special attention to the traditional journalistic ethical norms in the cases of media coverage of bullying in schools (Olweus, 1998; Mason, 2008), insofar as these combine childhood, violence and, in some unfortunate cases, suicide (Herrera et al., 2015). Even if mass media have traditionally avoided these kind of coverage, giving rise to an informative silence that answers to its concern about a possible “imitation effect” (Philips, 1974), it is a fact that the topic has gained attention in the media sphere, probably due a growing public and social interest towards the bullying problem. Because of the scarce researches on media coverage of bullying in schools related to suicide (Müller, 2011), this paper examines the ethical codes and the media treatment of three significant cases in Spain. The results shed light on the consequences of releasing this kind of informative content and on the options to improve this kind of treatment avoiding risk factors.
Abstract Media are supposed to pay special attention to the traditional journalistic ethical norms in the cases of media coverage of bullying in schools (Olweus, 1998; Mason, 2008), [...]
Video games have been created on political and social issues since the beginning of this medium. In recent years, many computer developers are creating and launching games quickly in response to current events. These games are known as “newsgames”. Increasingly the number of Internet users increases using the network to consume news. Newsgames could become an important part of how people understand current events and could be an important and expressive genre of video games. Digital journalism is making the media look for new ways to tell news and interact with their audience. A journalist should use Information and Communication Technologies (ICT) and implement new journalistic formats. In Ecuador this process takes time to boot although some media are putting these formats into practice as is the case of newsgames. Our work studies the newsgames that are being produced in Ecuador.
Abstract Video games have been created on political and social issues since the beginning of this medium. In recent years, many computer developers are creating and launching games [...]
This research addresses the analysis of the construction of the female identity in the news regarding the Female Brazilian National Soccer Team broadcasted in “Globo Esporte” and “Esporte Espectacular”, from Rede Globo de Televisão, during the 2016 Olympic Games. The identity discussions of Hall (2016), Woodward (2000) and Bhabha (1998); concepts of social representation by Moscovici (2015); the discussion of gender by Scott (1995) and stereotypes of Hall (2016), Bhabha (1998) and Moscovici (2015); as well as discussions regarding the influence of media in contemporary society by Birolli (2011) are highlighted. From the analysis of content by Bardin (2011), contrary to what was expected, there was a creation and diversification of identity models propagated through media, avoiding stereotypical images related to the female identity
Abstract This research addresses the analysis of the construction of the female identity in the news regarding the Female Brazilian National Soccer Team broadcasted in “Globo [...]
Storytelling is a human action. Humankind practices it from memorial times until these days. Stories are important for species survival since through these knowledge is transfer from generation to the next one and social identity of communities is built. Each era is defined by social and cultural changes as well as technological innovations. At the same time, these three concepts weighs in the creation of stories, as set out today: stories are produced and widespread on social media as communicational actions, which are linked by a new teller: the media prosumer
Abstract Storytelling is a human action. Humankind practices it from memorial times until these days. Stories are important for species survival since through these knowledge is transfer [...]
This research aims to analyze whether the adults in the municipalities of Monterrey and Apodaca in the state of Nuevo León (Mexico) have electronic tools that allow access and use of social networks, and detailing interaction they have with peers, family members, and institutions that have some connection, as an alternative to integration. It was used a mixed method for data collection, a sample of 435 subjects in order to ensure representativeness. From this research, it turns out that the 49.4% (215) of older adults exposes the feelings of joy as the most repeated code because they can communicate with their relatives, friends and acquaintances, get diverse information and facilitates their tasks and work. Older adults should consume Facebook. Moreover, it is concluded that seniors perceive social networks as an integral part of their being with a sense of belonging and social inclusion.
Abstract This research aims to analyze whether the adults in the municipalities of Monterrey and Apodaca in the state of Nuevo León (Mexico) have electronic tools that allow [...]
Some elements are proposed for the interpretation of the content of the documentary short films produced by Fernando Valdivia, particularly Buscando el azul (2003), situating it on the stage of the Bora tribe. This study resorted to a qualitative methodology of basic, ethnographic and non-experimental nature, taking into account the techniques for the collection of empirical data, such as the interview, the textual stylistics (subject, subject, argument), the point of view; and the procedures (written textuality signings). This methodological instrument allowed making similarities and homologations of the content of the film and the tribal community, circumscribed to the Peruvian Amazonian universe, obtaining some thematic features that help to understand and explain the audiovisual sources.
Abstract Some elements are proposed for the interpretation of the content of the documentary short films produced by Fernando Valdivia, particularly Buscando el azul (2003), situating [...]
At the beginning of the re-examination of the typology of traditional marketing advertising based on classic authors of advertising communication, the two structuring types linked to the new “modi operandi” of the counter-hegemonic advertising practices that figure in social advertising, including community advertising, will be discussed. The idea is to contribute with the enrichment of the scientific discussion on communication in advertising and propaganda articulated to the recent consumption practices and made viable by mobile technologies.
Abstract At the beginning of the re-examination of the typology of traditional marketing advertising based on classic authors of advertising communication, the two structuring types [...]
This paper contributes for the research agenda located at the intersection of processed normative changes and the advancement of new convergent technologies for the Audiovisual Communication Services (ACS) sector. It is based on a systematization of two cases (Colombia and Uruguay) which trends of communication policies are identified, evidencing similarities and differences of each country, institutional architectures and recent regulatory changes in order to review the challenges and perspectives for formulate communication and media policies within the framework of technological transformations
Abstract This paper contributes for the research agenda located at the intersection of processed normative changes and the advancement of new convergent technologies for the Audiovisual [...]
Interactive maps are digital tools that make information available to people in a visual way, in a single set. In addition, they offer the necessary flexibility so that each person can access the information of their interest. These characteristics make these maps an optimal tool to promote citizen participation. A successful example of the use of these maps as a tool to encourage citizen participation is the Mapa Infoparticipa Project, which, with these tools, socializes the transparency levels of local governments in countries such as Spain, Ecuador, Colombia, Chile and Brazil. This article presents what interactive maps are and argues how they are a tool to encourage citizen participation, based on the experience of Mapa Infoparticipa Project.
Abstract Interactive maps are digital tools that make information available to people in a visual way, in a single set. In addition, they offer the necessary flexibility so that each [...]
The main aim of this paper is to determine if the Corporate Identity System (SIC) of Universidad Autónoma de Nuevo León (UANL) transmits notoriety elements of dependence to its internal audiences. Likewise, this research analyzes if synergic action of signs, that make up the SIC, increases its effectiveness as a whole. Furthermore, this paper defines if internal publics appropriate linguistic, iconic and chromatic SIC signs.
The trends (obtained from surveys) provide diagnostic data about signs appropriation of corporate identity by university students. This provides the opportunity for these results to be disseminated and thus create expectations for academic offer and exchange with external publics from other universities (domestic and foreign), keeping stakeholders attention. It also allows recommendations for improvement for Internal Public Relations program of Faculty of Communication Sciences (FCC) and for UANL Academic Exchange Office (DIA)
Abstract The main aim of this paper is to determine if the Corporate Identity System (SIC) of Universidad Autónoma de Nuevo León (UANL) transmits notoriety elements of [...]
This article reflects on visual essay as a research instrument within social communication, which builds meaning from the visual, linking ideas, emotions and affects, and contributes to build an inclusive public sphere at the service of the public good, within visual culture. Its hybrid nature intertwines visual and verbal language, which, unlike other visual and audiovisual products, allows argumentation and to build a thought that
includes subjectivity, but also to the Other. It is from this relationship with the Other that proposes a way of learning and interacting with reality as something different, according to sensitivities that aestheticization of social communication demands, and obtains its truth from the intersubjectivity with which it is constructed.
Abstract This article reflects on visual essay as a research instrument within social communication, which builds meaning from the visual, linking ideas, emotions and affects, and [...]
Media are supposed to pay special attention to the traditional journalistic ethical norms in the cases of media coverage of bullying in schools (Olweus, 1998; Mason, 2008), insofar as these combine childhood, violence and, in some unfortunate cases, suicide (Herrera et al., 2015). Even if mass media have traditionally avoided these kind of coverage, giving rise to an informative silence that answers to its concern about a possible “imitation effect” (Philips, 1974), it is a fact that the topic has gained attention in the media sphere, probably due a growing public and social interest towards the bullying problem. Because of the scarce researches on media coverage of bullying in schools related to suicide (Müller, 2011), this paper examines the ethical codes and the media treatment of three significant cases in Spain. The results shed light on the consequences of releasing this kind of informative content and on the options to improve this kind of treatment avoiding risk factors.
Abstract Media are supposed to pay special attention to the traditional journalistic ethical norms in the cases of media coverage of bullying in schools (Olweus, 1998; Mason, 2008), [...]
Several academic studies have confirmed that young university students are using social media to get information about what is happening with their communities. This article explores what are the levels of consumption of traditional media, as well as digital media of young Mexican students from different regions of this country. The research was carried out in the context of the presidential elections of 2018. More than 1200 questionnaires were applied on line. The main objective of the research is to understand both traditional and digital media consumption and how these factors affect the political participation of this group of the population, inside and outside the internet. Among the main results expected to find a growing trend in the use of digital media to the detriment of the traditional, as well as a close relationship between political participation and media consumption.
Abstract Several academic studies have confirmed that young university students are using social media to get information about what is happening with their communities. This article [...]
This article discusses an important challenge for Internet governance: the difficulties entailed in articulating the multiplicity of scenarios and contexts that shape it. A “multistakeholder” approach has been posited often as the most suitable path to build Internet governance. However, materializing this approach is difficult because of the possible actors and situations found on the Web. Instead, and building on the notion of cosmopolitanism (Boczkowski & Siles, 2014), this article proposes an alternative framework for studying Internet policymaking. It applies this framework to the Digital Privacy and Security Statement advanced by the Global Commission on Internet Governance in order to show how it can help further our understanding of Human Rights in the digital era. It argues that cosmopolitanism can offer a method that helps to transform a complex network of interactions into a map characterized by different objectives and relations in order to generate more dialectic Internet policies.
Abstract This article discusses an important challenge for Internet governance: the difficulties entailed in articulating the multiplicity of scenarios and contexts that shape it. [...]
Our objective is to highlight the dimensions of the digital system. To do it, we present figures related to the global penetration of the Internet and analyze the penetration of the Internet in the Americas. Then we focus our attention on social networks, and present the most significant Facebook stats. Finally, we refer the studies of the World Economic Forum, which are essential for understanding the importance of the Internet and social networks in the development of telecommunications systems.
Abstract Our objective is to highlight the dimensions of the digital system. To do it, we present figures related to the global penetration of the Internet and analyze the penetration [...]
This article shows a new vision of Media Consumption for Communication Research through the relation between a host society and Diaspora. Immigrant’s Media Consumption is already one of the fields with less bibliography in Spain. Therefore, we show the importance of generating other lines of Research in Communication that approach the study of the new reality that is forming at present, in our society. Migrations put in question not only the traditional vision of the media experience from Spanish Research with a national and sedentary public, but also it reexamines the role of Mass Media aimed to immigrants.
Abstract This article shows a new vision of Media Consumption for Communication Research through the relation between a host society and Diaspora. Immigrant’s Media Consumption [...]
If Galicia is nowadays considered a historical community, along with Catalonia and Basque Country, is because Galicia approved, in referendum, its first Statute of Autonomy in 1936. That first Statutory text was presented by Castelao and other intellectuals and politicians to the President of Spain on July the 15th 1936. However the burst of Spanish Civil War, just three days later, prevented the discussions in Court and it was not until 43 years later (1979) when Galicia made its autonomist dream come true. The purpose of this research is to analyze how this autonomist phenomenon was approached by the existing publications in the province of Lugo during the Second Spanish Republic.
Abstract If Galicia is nowadays considered a historical community, along with Catalonia and Basque Country, is because Galicia approved, in referendum, its first Statute of Autonomy [...]
The article analyzes and describes the thematic contents of incident reports in the press. Incident reports belong to the area of specialized journalism, because of the topic it deals and broadcasts. Most of its contents are related to bad news. The two major thematic categories of incident reports are crimes and accidents. The types of incidents that are mainly featured in the press are homicides, traffic accidents, drug dealing and burglary.
Abstract The article analyzes and describes the thematic contents of incident reports in the press. Incident reports belong to the area of specialized journalism, because of the topic [...]
The aim of this paper is to analyze how women’s magazines build their agendas. The point of departure of this investigation is the news values theory, one of the main contributions of the newsmaking studies. Our objective is to corroborate the possible existence of “feminine news values”, by comparing the frames and the models of women that prevail in two Argentinean women’s magazines from the decade of 1990’s (Para Ti and Mujeres & Compañía). We intend to rethink the newsworthiness criteria in feminine journalism and to gather the main issues in these magazines’ pages, where the feminine universe seems to be defined by maternity, marriage, sex, work, fashion, beauty, domestic tasks, etc.
Abstract The aim of this paper is to analyze how women’s magazines build their agendas. The point of departure of this investigation is the news values theory, one of the main [...]
Social communication media are understood as relevant producers of images, prejudices and stereotypes that make up a vision and identity about speeches on difference.}
This article is part of a project on information science, and investigates how intercultural reality is carried out. In this case, this is applied to the local newspapers Ajá (Perú) and La Cuarta (Chile) which are highly read in both countries. At the same time, this study allows to observe how otherness and self image are perceived, and as a consequence, the development of intercultural journalism.
The goal of these intercultural studies in the area of Communication and Journalism is definitely to set bridges among cultures, and it creates the opportunity of identifying diversity which would lead us to a better intercultural understanding and respect.
Abstract Social communication media are understood as relevant producers of images, prejudices and stereotypes that make up a vision and identity about speeches on difference.}
This [...]
There is a little knowledge of writer and journalist Felipe Sassone, who was born in Lima (1884) and died in Madrid (1959), despite his intense literary and journalist life, specially in Spain’s capital city. He embarked very young for Europe, in order to make a success of his work. Quickly, Literature seduces him (novel, theatre, essay, journalism), specially Theatre, writing tons of comedies, as well as directed assemblies and organized companies, where his wife, María Palou, was the leading actress. Memory of both of them has lost in the last fifty years and it is not easy to follow theirs steps in the past, despite
their acclaimed success.
Abstract There is a little knowledge of writer and journalist Felipe Sassone, who was born in Lima (1884) and died in Madrid (1959), despite his intense literary and journalist life, [...]
The use of the Internet bursts in a key moment for the enological tourism development in several regions of Spain and, it is essential to get to know and control the use of this new channel’s elements to communicate in an efficient way the strategical plans of enological tourism management towards different audiences.
This research uses a comparative questionnaire about the management between the main enologicaltourism websites of two important origin denominations: La Rioja and Ribera del Duero.
Like that, we’ll be able to analyze and reflect about different communication strategies which use every wine region to obtain more tourists and economic benefits.
Abstract The use of the Internet bursts in a key moment for the enological tourism development in several regions of Spain and, it is essential to get to know and control the use of [...]
This article reflects on the Youth as a stage of transition and change in human life that has been interpreted, in many ways, by the Media. Young people often represent an icon of the breakdown of social order, which incurred easy to speculate on authorship in any act of criminality. On the other hand, reflects a confused image of proportion to its reality and its efforts to train and integrate into the labor market. Instead, they are used as symbols of the promise of future political messages. This ambiguity can lead to a stereotype of youth condition their perception of the elderly. This article suggests ways to improve the image of young people in the Media.
Abstract This article reflects on the Youth as a stage of transition and change in human life that has been interpreted, in many ways, by the Media. Young people often represent an [...]
Implementation and development of communicative strategies is still incipient in the Spanish SME’s market. Companies keep using old techniques instead of moving forward on innovative plans due to the lack of knowledge regarding the effectiveness of new programs.
This article offers a perspective on communication management in the mentioned framework based on an empirical research. The highlights have been given by foreign trade companies from Segovia (Spain) that operate in the broad range of activities covered by this study.
Abstract Implementation and development of communicative strategies is still incipient in the Spanish SME’s market. Companies keep using old techniques instead of moving forward [...]
This paper provides an analysis of car brands positioning on a sample of UEMC university students. The statistical method used was simple correspondence analysis as part of a survey on the sample above mentioned.
The results reveal the structure of the automobile market in all cases where several competing groups depending on the price. We also found significant differences in the midrange segment in both periods analyzed, both in the case of students driving license as in the case of students without such authorization.
Abstract This paper provides an analysis of car brands positioning on a sample of UEMC university students. The statistical method used was simple correspondence analysis as part of [...]
Advertising transmits values that help forming a kind of society or bring to light the changes that occur in it. Our society is experiencing a rising level of awareness about the need to build a world with values, or human values. In the recent past, the ONCE advertising campaigns for radio enjoyed great reputation for quality of implementation and production. Some of the spots produced for these campaigns came to famous advertising festivals like San Sebastian, later called “The Sun”. What is interesting for this paper is the use of values in advertising discourse for persuasion. The detailed analysis of these campaigns can shed light on the potential of radio in the transmission of oral culture of the signifier.
Abstract Advertising transmits values that help forming a kind of society or bring to light the changes that occur in it. Our society is experiencing a rising level of awareness about [...]
The needs to inform and convince are millenniums and part of any organized life. Due to the very nature of its activities in the economic and social sphere, and because the “Know-How” is no longer possible without the “Make-Known”, the organization (generally companies, associations, the public sector) has turned itself into a communication agent.
In this difficult and uncertain present context, communication appears to be essential in the process of gradually becoming better aware of sustainable development, mainly when it comes to how the corresponding reports are devised. It seems to be an especially delicate matter inherently presenting a risk for the organization. Should one remain silent? Or should one speak out? And if so, how should one put things and how far should the level of uncertainty be revealed?
So, communication around Sustainable Development constitutes an emerging problem area whose significance goes well beyond the usual speculation related to crisis communication which latter only addresses one of its facets.
In the present article, works covering organizational communication are reviewed, focusing on the existing scientific literature on the subject. We shall thus be led to re-direct our attention to the conceptual and theoretical origins of the communication and organization couple, taking a special interest in the underlying epistemological foundations.
Abstract The needs to inform and convince are millenniums and part of any organized life. Due to the very nature of its activities in the economic and social sphere, and because the [...]
In this article we try to perform a brief tour around the history of creativity up to the present. This research analyzes this concept from its very beginning focusing on its application to the advertising field, where the cited concept gets reinvented again and again in order to explore its new possibilities and situations.
Abstract In this article we try to perform a brief tour around the history of creativity up to the present. This research analyzes this concept from its very beginning focusing on [...]
The business world is eager for management models that allow being more efficient, surrounded by a development and interest in building a social consciousness.
The financial crisis of recent years has led the company to review and be aware of the importance to maintain ethical behavior, to strengthen the management of their own identity from values and from there to manage your image and corporate reputation transparent and reliable. In this context, communication and responsible relationship with its stakeholders, become a driving force of Corporate Social Responsibility within the organization, feeding each other, looking for a triple win: Business-Society-State.
Abstract The business world is eager for management models that allow being more efficient, surrounded by a development and interest in building a social consciousness.
The financial [...]
In this particular scientific article explains how to prepare and develop a necessary Strategic Plan of Communication of an organization, whether a company or a public or private institution as a basis for future work Thesis or Final Project to graduate or graduate degree at a University officially approved national or international level, adapted to the current curricula of the European Higher Education, later serving for immediate professional application. Always keeping in mind that in that specific organization selected, you should prepare in advance and on an annual basis an Communication Audit in which, for forecasting are identified internal strengths and weaknesses and external opportunities and threats that an organization has the day-to-day social and professional tasks within the job market.
Abstract In this particular scientific article explains how to prepare and develop a necessary Strategic Plan of Communication of an organization, whether a company or a public or [...]
Social networks like Twitter have become platforms used by people as well as corporations to reach audiences of a size that, barely a decade ago, seemed unimaginable. Journalism has also been affected by this trend, so now journalists and media corporations make use of these social networks.
The presence of media and journalists in platforms such as Twitter inevitably comes with multiple ways of presenting themselves to the public. While the media face the challenge to upkeep their informational end, journalists have to find a balance between their personal and professional profile.
A comparative usability analysis of journalists and media Twitter accounts makes this an evident problem that will allow studying the phenomenon and proposing certain guidelines for action.
Questions emerge rapidly: Can media corporatize a social tool that is essentially personal? Must a journalist inform, give his/her opinion as a common citizen, in an account created under his professional profile? Can media and journalists profiles co-exist in the same social network? The answers to these questions present us with new professional and ethical challenges that are worthy of further study.
Abstract Social networks like Twitter have become platforms used by people as well as corporations to reach audiences of a size that, barely a decade ago, seemed unimaginable. Journalism [...]
This research analyzes the current educational models of Public Relations in Spain and Mexico. It also identifies the subjects of the curriculum designed for the teaching of Public Relations. It uses an exploratory sample of 11 universities with long experience and tradition studies of public relations and communications in Spain and Mexico. The study methodology is based on the content analysis of the training curriculum of undergraduate public relations. The results reveal that public relations in Spanish universities acquire presence (20%). On the other hand, its presence in Mexico is not as strong (14%) and lag behind marketing, economics, business and administration. The interdisciplinary courses represent 80% in Spain and 86% in Mexico. Among these, the presence varies: the social sciences make up 10% in Spanish universities and 14.8% in Mexico, philosophy and literature are the presence of 2% and 0.4% respectively.
Abstract This research analyzes the current educational models of Public Relations in Spain and Mexico. It also identifies the subjects of the curriculum designed for the teaching [...]
In the development of this research we look for the origins of Cyberjournalism which had its first exhibition in Electronic Journalism. These origins formed the basis of what is today known as cybermedia, with language and elements for the construction of these spaces. These early examples of Electronic Journalism (videotexts, teletexts, newspapers by fax, audiotex, diskette, CD-ROM, online newspapers) laid the groundwork for cyberjournalist’s formation which build emerging spaces and specific languages. It is important to emphasize the development of Electronic Journalism had its processes in European countries. Latin Americans did not know the way to practice this type of journalism.
Abstract In the development of this research we look for the origins of Cyberjournalism which had its first exhibition in Electronic Journalism. These origins formed the basis of what [...]
Internet is the digital agora in where that all can participate. The European institutions can use the social networks like tools of dialogue with the citizens to attain his implication and commitment with the process of European construction. This investigation analyses the spaces in Internet of the main entities of the EU to check if they are using the new technological potentialities to converse directly with the citizenship or still keep a special attention to the media like intermediaries to transmit their messages to the public opinion.
Abstract Internet is the digital agora in where that all can participate. The European institutions can use the social networks like tools of dialogue with the citizens to attain his [...]
The growing role of information in the digital society has reopened the debate on the relationship between political power and communication, and intensifies the concern about social and political influences of the media and the privileges of the rulers through various mechanisms to control the information. The key is to distinguish the information from the communications of the entertainment typically of cultural industry and get back on traditional values to establish criteria for both freedom of expression intrinsic to information as to demand the minimum quality of the content of communication to the entertainment.
Abstract The growing role of information in the digital society has reopened the debate on the relationship between political power and communication, and intensifies the concern about [...]
The paper discusses the development of cybercampaigns in America Latina inside the political and democratic transformations during the recent decades, as well as the dawn of socialization using telecommunications and new informational technologies which has been observed in the region.
We analyze the case of six countries of the region (Argentina, Brazil, Chile, Colombia, Mexico and Venezuela) that are using telecommunications and the new informational technologies as part of central strategies in political campaigns. It also discussed the potentials and limits of such campaigns. We conclude that cybercampaigns in Latin America are consolidated: their development advances in giant steps. However, this type of campaigns has its limitations for achieve its objectives, due to the low-educated electorate, disappointed in political class.
Abstract The paper discusses the development of cybercampaigns in America Latina inside the political and democratic transformations during the recent decades, as well as the dawn [...]
Legal changes about family Law in Spain are important in recent past. One reason for this is the social change with a predicable storytelling in the Press. Relationships, engagements, marriages and families are an important content in gossip press, so this paper wants to measure their presence in this kind of press. That’s why this study analyzes the selection of news and their values in the covers of the most important Spanish gossip magazine, ¡Hola! from 2000 to 2004, the period of legal changes.
Abstract Legal changes about family Law in Spain are important in recent past. One reason for this is the social change with a predicable storytelling in the Press. Relationships, [...]
This qualitative research analyzes Decree Inter Mirifica (1963), which states the responsibility of Mass Media and its relation to Culture, Science, Multiculturalism, as well as the technologies of the information, Internet, Digital Journalism and historicalecological Communication Perspective, concluding that Inter Mirifica expresses the essence of Media: its use requires righteousness, prudence and wisdom.
Abstract This qualitative research analyzes Decree Inter Mirifica (1963), which states the responsibility of Mass Media and its relation to Culture, Science, Multiculturalism, as well [...]
One of the key factors in the maturation of modern Journalism, during the 20th century, has been the evolution of Journalism Genres, especially in the Press. Their domain allowed the appropriately diffusion of data, opinions and analysis into informative, opinion and interpretative texts that respected different styles, but also complementary, if one takesVinto account the overall content of a publication. Within Latin American Journalism, this intention has resulted in tripartite classifications.
Currently, the Press interrelates with the new communication platforms (contained in the changing spectrum of Digital Journalism) that constantly used multimedia Internet resources, the immediacy of virtual social networks and the Microblogging. Within this scenario, Journalism Genders take a new importance in Print Media (newspapers, supplements, journalistic magazines, among others), setting up a methodology that safeguards professional ethics, helping journalists in the composition of substantial texts with appealing narrative, product of rigorous research, as well as specialized and multidisciplinary approach in line with the demands of the 21st century.
Abstract One of the key factors in the maturation of modern Journalism, during the 20th century, has been the evolution of Journalism Genres, especially in the Press. Their domain [...]
This article explores the State and its units of conflict management’s capacitiesand limitations to transform social environmental conflicts. The analysis focuses on the type of intervention that Peruvian governments had been using in the media arena in response to the escalation of public conflicts. Furthermore, the article also focuses on how the government can use the information to play a role in the transformation and prevention of conflicts. Lastly, the discussion considers how the government handles its communication engagement and strategy with the citizens through conflict management -from a governance and public value perspective.
The article concludes that the communication dimension is part of any government conflict management approach; therefore, it should be embedded within a national system for conflict management that puts the priority in the prevention and transformation of conflicts, rather than on the administration of crisis.
Abstract This article explores the State and its units of conflict management’s capacitiesand limitations to transform social environmental conflicts. The analysis focuses [...]
The article is an historical and journalistic study about El Caso, an events weekly newspaper, which was published during 40 years in Spain. We analyze the historic evolution of this publication, from Franco’s dictatorship to the coming of the democracy, as well as its style and its striking covers. This newspaper was one of the most successful in Spain over the 20th century, was a remarkable example of profitable popular press, and its director, Eugenio Suárez, created one of the first Spanish Media groups.
Abstract The article is an historical and journalistic study about El Caso, an events weekly newspaper, which was published during 40 years in Spain. We analyze the historic evolution [...]
The present paper is an approach to the construction, development and dissemination of gender roles (male and female) from the publicity established in Lima. This self-critical look at the advertising profession rather than blame wishes to describe a reality often ignored or filtered by various factors. It also proposes ways to deal with this problem facing its principal actors: Advertising, customers and especially teachers and students from different universities and institutes that apparently do not regard this as an important part of the training provided to new generations favoring perpetuation of stereotypical gender roles. For this article we have resorted to bibliographic research, analysis of advertisements and interviews with professionals who can provide different and complementary perspectives in order to understand this reality, seek consensus and pathways to a new approach in advertising and gender.
Abstract The present paper is an approach to the construction, development and dissemination of gender roles (male and female) from the publicity established in Lima. This self-critical [...]
Some cities in the world have seen the advantages of Enological-enoturism’s activities. Valladolid city try to achieve a market positioning as an ideal metropolis to be an enological, culture destiny and city of wine event festival.
The research pretends to show the wine sector and enological-tourism to many people with a spectacular and interactive way. It pretends to value Valladolid as a city able to develop enological-tourism’s activities in the world.
For that we contacted with professionals of the area to obtain arguments and answers about Valladolid as a city of wine festival. The results explain that Valladolid is good for doing these activities and to be considered a city of wine.
Abstract Some cities in the world have seen the advantages of Enological-enoturism’s activities. Valladolid city try to achieve a market positioning as an ideal metropolis to [...]
After mid-eighteenth century the Viceroyalty of Peru began a series of administrative reforms in an effort to streamline the needs of the Spanish Bourbon Monarchy. These reforms affected different social sectors, mainly “criollos”, “mestizos” and indians. This will bring with it a series of protests and rebellions, many of which were expressed, among others, in anonymous Fliers against the Spanish Authorities, unlike the official newspapers that do not meet characterized by malaise and social rebellions that spread in Upper and Lower Peru until the early nineteenth century.
Abstract After mid-eighteenth century the Viceroyalty of Peru began a series of administrative reforms in an effort to streamline the needs of the Spanish Bourbon Monarchy. These reforms [...]
This article presents the results of a comparative analysis of the Press coverage of natural disasters in the world by Spanish newspapers during the years 2009 and 2010 and some prominent indicators of social interest in the Internet. The main goals of this exploratory research are to find out if the classic news values shape altogether the agenda of the mainstream newspapers and the citizens and if the cahier de doléances in this specialized field are also in effect in the Internet age.
Abstract This article presents the results of a comparative analysis of the Press coverage of natural disasters in the world by Spanish newspapers during the years 2009 and 2010 and [...]
Web 2.0 has become an important space for citizens to get together and spread their complaints on matters of public interest. In Peru, we can see this in citizen campaigns that are organized on the Internet. In 2007, the most important campaign was “Adopt a congressman”, that demanded Peruvian legislators to show their operating expenses. Another known case is “D’onofrio, far from you”, a protest against the ice-cream factory D’onofrio that took place on Facebook, Twitter and blogs. The protest was motivated by a promotion that said the factory was going to sell all of its ice creams for one sol for a couple of days. However, people had trouble finding ice cream men those days, and most of them just sold only the products that usually cost one sol.
Both experiences were part of a thesis (Chauca, 2012), which aims to describe how networks of public opinion are built in Web 2.0, and how these networks provoke a response from the traditional media. The thesis was based on three theoretical perspectives: sociology of message production, construction of public opinion and computer-mediated discourse analysis. These perspectives helped to analyze the content produced by internet users, and also the way the media spread those contents. Bloggers and editors of different media were interviewed to know their production routines.
Abstract Web 2.0 has become an important space for citizens to get together and spread their complaints on matters of public interest. In Peru, we can see this in citizen campaigns [...]
The growing presence of Internet and social networks into the structure of social information and their integration into traditional journalism, give the idea of a shift in the relationship between media and its users, placing them as partners in the development of public agendas. However, the change seems to focus on the activation of parallel information systems, remote from the original proposal of Civic Journalism. The purpose of this paper is to recover the meaning and the original proposals of this current, distinguishing it from functional uses that Internet provides to the media today. At the same time, investigates the model at theoretical and methodological level, rescuing the few cases in the country.
Abstract The growing presence of Internet and social networks into the structure of social information and their integration into traditional journalism, give the idea of a shift in [...]
The importance of Social Responsibility in Media is an issue that is in constant debate inside and outside Media. This concern about the impact of the information they diffuse to their public. As it is widely known, they have a strong influence in the Public Opinion on citizenship. In other words, the media has to be responsible not only for the information but also for the opinion they offer.
When we refer to Social Responsibility, this implies a new concept in the model of management of the company or organization. Concretely, when the organization voluntarily assume ethics, by means of actions and campaigns, in the relationship with their environment and with each of their stakeholders.
In this article, we make a reflection about the meaning and the importance of the management of social responsibility in media. We will remark some cases and testimonies from which we can study in detail the most important items to obtain an effective management of social responsibility in media. In addition to this, we will present some indicators from which it is possible to measure social responsibility in media considering also previous research by the author of this article about the cases of the following Peruvian companies: ATV, Radio Capital and Perú.21.
Abstract The importance of Social Responsibility in Media is an issue that is in constant debate inside and outside Media. This concern about the impact of the information they diffuse [...]
There is no doubt that in a globalized market (highly competitive and demanding, which seeks excellence, honesty and business creativity) Public Relations must be constructed as a social science, multidisciplinary and flexible, directed not only to the attainment of corporate objectives, but also to follow closely the development of rural communities, the various guilds, unions and NGOs; institutions, State authorities and citizen groups in general.
Only a deep understanding of the purpose of Public Relations holistic (committed to the progress and well-being of the country) and the empathic comprehension of positions and demands of the various social actors will legitimize extractive activities in conflict scenarios (such as can currently be seen in Peru) and the consequent strengthening of the financial dynamics of the country; the increase in rates of employment, the reduction of extreme poverty; and the creation of solidarity links between business class and society: both gathered in a joint and civic work.
Abstract There is no doubt that in a globalized market (highly competitive and demanding, which seeks excellence, honesty and business creativity) Public Relations must be constructed [...]
Since the nineties Corporate Social Responsibility (CRS) has become one of the major assets in enterprise management. Businesses grew aware that their activities have strong consequences in the public sphere within a continuous dialogue between both of them, reverting part of the benefits in society. Hence, CSR is a key factor in terms of public relations to improve reputation and social legitimacy, not to mention its role within the corporate identity management. In case of media involved, CSR shows two approaches: on the one hand, implementing responsible measures as for environment, stakeholders, institutions, etc. and, on the other hand, facilitating information in a rigorous, true, objective and ethical way. This paper aims at studying CSR of the major communication groups in Spain through their web pages in the context of media as public opinion generators.
Abstract Since the nineties Corporate Social Responsibility (CRS) has become one of the major assets in enterprise management. Businesses grew aware that their activities have strong [...]
Without the uproar caused by the process regarding television, the Radio media has also been attracting, in recent decades, companies from different countries that have forged multinational empires, especially in the field of music Radio. This new supranational dimension of the Radio is also increased by the renewed rise of religious radio stations and new approaches to old propagandist radio, all also taking advantage of the possibilities offered by internet. Radio is now more international than ever.
Abstract Without the uproar caused by the process regarding television, the Radio media has also been attracting, in recent decades, companies from different countries that have forged [...]
In the academic careers of subfields like Journalism, the communicational field is at a crisis caused by the gap between theory accumulation and knowledge reproduction. Thirty years ago, Verón and Martín-Barbero proposed a new approach, displacing analysis of the media to mediations. In 2008, Scolari started focusing in the hypermediations, consisting of forwards, hybridization and contaminations. In 2009, Castells put emphasis on the observation of social transformations provoked by mass auto-communication. While we must think in dismassification and fragmentation, obsolete notions like massive culture or cultural industry resist, reducing the profession to a poor monologue with little incidence in the informative management. The subject of this paper is to discuss the factors that disturb the connection between two academic plans necessarily interdependent.
Abstract In the academic careers of subfields like Journalism, the communicational field is at a crisis caused by the gap between theory accumulation and knowledge reproduction. Thirty [...]
The understanding of democracy as a political organization form, has in many scenarios the debate on how pure is in a representative form and how effective is when is “pure” or direct democracy, as well as thought for the “polis” or places with an specific geographic location, contrary to the Saskia Sassen concept of “global cities”. From this discussion, we can address the television as a twentieth century mass media, funded and operated by governments or private companies, exercising symbolic power in a nation, as seen by the John B. Thompson power forms in modern societies, and as an organizational form that clearly exemplifies a representative democracy from the choice of themes, characters, speech and even workflow technology.
The Web 2.0 TV not only allows this massmediatic TV to migrate to a ubiquitous environment, flexible and powerful (that of cloud computing and mobility) but invites the audience to be part of as a production crew of this new television, which workflow is similar to the TV of the twentieth century, and to the new workflows purposed by major Internet players in the second decade of the XXI century. In Externado University this phenomena has been investigated thorough an empirical and intense way the migrated to Internet television, with a workflow similar to the 20th century massive TV, but with the intervention of actors (prosumer-students) in a more flexible and open way than the “representative” television. In addition of this, the arrival of Google Hangouts, which advocates for an opening to the end user with web skills, and social networks as a potential audience, which may also be involved in the production, the future of the TV in this century becomes by definition not only democratic, but also “direct” about this political organization form.
Abstract The understanding of democracy as a political organization form, has in many scenarios the debate on how pure is in a representative form and how effective is when is “pure” [...]
The aim of this paper is to approach and to understand the ways that three newspapers of northern Argentina (Pregón, El Tribuno de Salta and El Liberal) tell the news, considering the first stylistic level and the second net graphical-spatial level. Based on this, it proposes a critical reflection on the mechanisms and modalities applied on the redaction surface, identifying needs and challenges in the context of the demands of the digital world and the transformation of media consumption habits. The main conclusions, there is a predominance textual classic/conservator on innovative visual forms, a graphical prevalence of the advertising guideline and publishing priorities on the news frames, an aesthetic
Abstract The aim of this paper is to approach and to understand the ways that three newspapers of northern Argentina (Pregón, El Tribuno de Salta and El Liberal) tell the news, [...]
The media helps to symbolically build the nation by its effect, mainly on culture and, through it, on the different sides and areas of the citizens’ activities. However, the means vary. Here we review and compare what was done by El Mercurio de Santiago with its first and canonic editorial in 1900, to what was done by another canonical publication, this time a Chilean labor press. The latter was written by one of the dignitaries of the Chilean syndicalism, Luis Emilio Recabarren.
The first kind of press indirectly talks to the readers about the Chile expected, whether on the second kind the message comes in an explicit and direct way, which leaves nothing to open interpretation. Our work is about two different ways to build a nation, which depend on the characteristics of both media and on the relevant style to their target public. Nevertheless, their styles are not simply a rhetoric issue.
Abstract The media helps to symbolically build the nation by its effect, mainly on culture and, through it, on the different sides and areas of the citizens’ activities. However, [...]
This article presents research describing gender roles offered to boys and girls from Christmas toy advertising through broadcast television in Lima. These messages provide content that lead to the adoption of stereotypical gender roles from an early age, which are perpetuated throughout life. This article has been worked on a multidisciplinary approach and from a quantitative and qualitative perspective. Analysis was performed first toy market in Lima, the number of spots broadcast during the Christmas season, and then select the most emission spots and analyze how gender representations proposed. The different and complementary looks seek to understand this reality and how widespread evidence to bring these campaigns to propose new ways to build more equitable sexuality advertising.
Abstract This article presents research describing gender roles offered to boys and girls from Christmas toy advertising through broadcast television in Lima. These messages provide [...]
The journalistic images are subject to debate and controversy: from the girl of Trang Bang to the most recently images of women and female kids during the earthquake and the cholera epidemic in Haiti in 2010, comments on the symbolic and communicative value of the pictured subject keep occurring. The press images awarded as “photo of the year” by World Press Photo in the period between 2000 and 2011 represent international conflicts and disasters where the main characters are mostly women and children, plenty of drama and pathos. The axes of the discussion are the main photography situation on the daily journal front page, against the right to privacy, the iconic representation of the sick people and victims of disasters and the social discussion through the network.
Abstract The journalistic images are subject to debate and controversy: from the girl of Trang Bang to the most recently images of women and female kids during the earthquake and the [...]
This article proposes to analyze the representation of race, class and moral in television phenomena “Magaly TeVe” and “Al fondo hay sitio” from an anthropological glance of the television, and understanding their communicative, discursive and social dimensions. On one hand, after analyzing the discourse of “Magaly TeVe”, it was easy to see that the why and how the success of the communication strategy for this television phenomenon closely imposes moral and socially shared codes, and a configured mode of organization, relationship and interaction already validated in our social fabric.
On the other hand, after analyzing the discourse of “Al fondo hay sitio”, it was easy to see that we have confused, naively, inclusion with redemption within a framework of convergence space-time of two contradictory cultural codes that permanently relate and interact from guidelines of race and class that function as semantic cores that shape, on the other hand, a determined social relationship and interaction of power and symbolic violence between his characters.
Abstract This article proposes to analyze the representation of race, class and moral in television phenomena “Magaly TeVe” and “Al fondo hay sitio” from an [...]
Nowadays with different Mass Media and the variety of publicities format, every natural or legal person, public or private can communicate every kind of objects and services to the audience with the intention of promoting direct or indirect the contracting of services and properties, rights or responsibilities. In general the publicity is the communication activity which more economic resources destiny. These days the television is the most powerful mass media because it can communicate with visual and audible signal to the audience easier each other. For that, with the analysis of several format and audience strategies in television we can determine every audience strategy of every channel of television in Spain like Antena 3 and Telecinco.
Abstract Nowadays with different Mass Media and the variety of publicities format, every natural or legal person, public or private can communicate every kind of objects and services [...]
It is known that mining activity is synonym of investment, growing and development, however many times it becomes cause of controversies, difficulties and unrest; not only between the mining enterprise and the impacted communities but also the government gets involved in the conflicts. This happens, because as the actor in charge of regulate mining activities, it has the obligation of assume a position and to decide about the course of these conflicts.
This article aims to identify the strategies of public relations that the Peruvian government has employed in the management of the social conflicts related to the mining activity in Cajamarca, Peru; and determine if these strategies were conceived from a systemic and symmetrical perspective. At the same time, it proposes the use of the press clipping as a public relations tool for systematizing the published information about the conflict; and in a second phase proceed with a qualitative content analysis.
Abstract It is known that mining activity is synonym of investment, growing and development, however many times it becomes cause of controversies, difficulties and unrest; not only [...]
Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. Nowadays, companies use different avenues to communicate CSR initiatives. Social Media platforms are one of the important resources to communicate CSR. This paper performs an empirical analysis of frequency, content, and feedback of CSR messages presented on social platforms (Facebook and Twitter) of 50 companies from the Fortune Magazine. Results showed that in spite of the great resources available for CSR online communication, companies are still in its infancy in promoting a two-way communication process. In order to resolve this problem, this paper proposes a theoretical framework for CSR communication through social media.
Abstract Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. [...]
The concepts of disinformation and misinformation have almost as many meanings as the number of authors who have treated them. Considered from the semiotic and psychological point of view, disinformation and misinformation seem to be the result of the inadequacy of what is communicated to the reality of an object. The focus of both Political Science and Public Relations is set on disinformation / misinformation as an example of how masses and public opinion can be manipulated, while the vision of Communication Sciences and Information considers such behaviours as natural features of the media in a clearly oversaturated communications ecosystem. This paper describes the different approaches to the topic of disinformation/misinformation made in the above mentioned scientific disciplines.
Abstract The concepts of disinformation and misinformation have almost as many meanings as the number of authors who have treated them. Considered from the semiotic and psychological [...]
This work relates to the analysis of a form of specialization based on Data Journalism and news organizations (old Media companies) have been incorporating this specialty as innovation journalism. Data Journalism involves using statistical and visualization tools to create and tell stories better in new and attractive to the Internet audience. It is the evolution of what some years ago was known as Precision Journalism or Desktop Journalism.
The article, starting from an analytical contextualization, aims to demonstrate how Data Journalism, whose use is clear from existing technologies linked to data processing, supplementing the various forms and contents, giving way to a new specialty of Journalism and, specifically, Investigative Journalism.
Abstract This work relates to the analysis of a form of specialization based on Data Journalism and news organizations (old Media companies) have been incorporating this specialty [...]
The statistics of the major international health organizations, shows that most affected by sexually transmitted infections (STIs) are young, which also can have consequences that affect the rest of their lives. An audience study to understand how a selected sample of university students construct ideas about these diseases, how these notions are reflected in their sexual practice, and what sources prefer to learn on the subject, reveals that traditional media are no longer within of the main areas in which they obtain information or share ideas about STIs. Neither their schools provide reliable information on the subject. They prefer face-to-face communication, and the Internet and social networks to the extent that allow interactivity and dialogue. They favor a playful perspective as well as practical and useful information.
Abstract The statistics of the major international health organizations, shows that most affected by sexually transmitted infections (STIs) are young, which also can have consequences [...]
In the area of specialized news reporting, fashion occupies an increasingly role. The demand of the next media professional requires knowledge, deepening and practice to offset the presence of interested and intruder sources, which annul the role of the Fashion Journalist. This investigation is based on aspects like the lack of fashion specialized journalists formation, the lack of quality inside the journalistic texts and also the perspectives of new companies and work inside the Fashion Communication sector. The content analysis based on the VAP Tool (Value Added Journalism) that measures the quality of the information and also the making of personal interviews directed to specialized fashion sources that composes the methodological corpus of the investigation.
Abstract In the area of specialized news reporting, fashion occupies an increasingly role. The demand of the next media professional requires knowledge, deepening and practice to offset [...]
The intention of this work is to present the design and implementation of a communication strategy based on the use of social networks on the web 2.0, in order to promote alternative tourism with indigenous identity. This project has been developed by students of the majors in Communication, Marketing, and Animation and Digital Art, under the coordination of two professors of the Tecnológico de Monterrey, Campus Cuernavaca, who have applied the pedagogic model known as Learning - Service.
The social networks and this pedagogic model have allowed the establishment of effective channels of communication between the members of the indigenous communities of Amatlán de Quetzalcóatl and San Sebastian Cuentepec in the State of Morelos, Mexico, and the academy. This strategy contributes to the strengthening of the collective memory, stimulates social entrepreneurship, and promotes the exercise of a responsible tourism, committed to the sustainability of these indigenous communities.
Abstract The intention of this work is to present the design and implementation of a communication strategy based on the use of social networks on the web 2.0, in order to promote [...]
The work of the press offices in institutions and enterprises, the substitution of sources of information and the operating mode in press releases, press conferences, etc., and generally all previous and subsequent work to ensure informative success, are detailed by linking them to a higher organizational communication. All this from the theoretical perspective and professional praxis, told with vivid, and historical, examples, and in which no less important is the work of anonymity in which are located, as authors of the released issues, the people in charge of these devices. Other aspects specific to the press offices are also discussed, beyond the tasks associated with writing reports, but of equal interest to public and private entities. And singularly the role they play in political campaigns.
Abstract The work of the press offices in institutions and enterprises, the substitution of sources of information and the operating mode in press releases, press conferences, etc., [...]
The following article is related to the analysis of the family album as a cultural element and its progressive transition to the digital version aimed at approaching to the micro-scenarios where take place the daily events of the individuals and is born the interpersonal communication with current technological constraints. This communication is also reflected in the album like the archives of the individual mindsets and experiences. Learning more about their contexts, -most of them like archetypes-, what occurs to the persons and their experiences makes it possible to deeply understand communication on the social level taking into account the complexity that involves the irruption of technology inside the private spaces, becoming the family album the key element where tradition and modernity converge. Tradition, considered as the cultural apex, evokes the identity, memories and death whilst modernity involves a channel and a communicative message subject to changes caused by the technological advance, conditioning the quality of the communicative process as well as having an effect on the lifestyle and culture of the people. In sum, this approach is also appropriate to define the function of photography inside the cell of a society where images play a prominent role.
Abstract The following article is related to the analysis of the family album as a cultural element and its progressive transition to the digital version aimed at approaching to the [...]
This research analyzes the managerial structure of the principal general diaries of Spain from a critical perspective. We come into the structural connections between the Spanish groups of communication, seeing the links with other media, industrial, financial and political sectors. In the same way, we contemplate the international projections of these groups, especially to the rest of Europe and South America. We approach to the real issuers of the journalistic discourse and to the determinants that impede nowadays the real informative pluralism in the Spanish media system.
Abstract This research analyzes the managerial structure of the principal general diaries of Spain from a critical perspective. We come into the structural connections between the [...]
From the exhibition of some forms of organization communication theories, this text looks for to identify the theoretical foundations that they allow to characterize like interdisciplinary to the field of the communication, mainly marked by the contributions of social sciences like sociology, the economy and social psychology, among others. Once identified the main characteristics of the history of the communicational thought, some parameters set out to update the field of the theories of the communication, a dynamic and changing field, mainly by the own particularities of the communicative phenomenon, put under changes and continuous modifications. In last instance, some epistemological and pedagogical reflections consider that they try to help to make more dynamics communication theories field, from seeing the paper which they play in the construction of the study objects of the field and in the formation of professionals of the communication.
Abstract From the exhibition of some forms of organization communication theories, this text looks for to identify the theoretical foundations that they allow to characterize like [...]
“Águila Roja”, Globomedia’s TV series broadcasted by the Spanish public national wide television TVE (Televisión Española), has been turned into an interesting audience phenomenon in the last years in Spain; that’s the reason why it has been made a distributive audience research, a way to make inquiries about this TV series evolution from February 2009 to January 2012 with audience’s average, golden minute and share data comparisons by seasons and episodes. At the same time this information has been set in the environment in which the episodes were broadcasted to get a global wide vision.
Abstract “Águila Roja”, Globomedia’s TV series broadcasted by the Spanish public national wide television TVE (Televisión Española), has been [...]
The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (Kanter, 2006). Since 2006 it has become necessary not only to increase interaction particularly via social media, but also to incorporate aspects of organizational responsibility and its foundations in values (Kotler, Kartajava, & Setiawan, 2011) which directly influence in building its image (Capriotti, 2009) and reputation (Villafañe, 2004). This article analyzes the image and reputation of some private organizations in Mexico through the study of the activity they have in this social media. The results of this research suggest some conclusions regarding the importance of strategy in the use of Twitter as a basis for building the reputation of the organizations which must recognize the communication as a two-way process that accounts for interaction processes and mutual influence over time.
Abstract The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (Kanter, 2006). [...]
10 April 2016 will be the presidential election in Peru. The media will cover the activities of the leading candidates and rummage in their resumes. In this process, the press will be tempted to use propaganda techniques, a category traditionally associated with political actors. For example, they may appeal to stereotypes, express their opinion through seemingly independent sources and select facts to build an ideological discourse. For its part the press agents of candidates and political marketing experts are hunting for journalists.
Abstract 10 April 2016 will be the presidential election in Peru. The media will cover the activities of the leading candidates and rummage in their resumes. In this process, the press [...]
This paper presents an Epistemic Critical Discourse Analysis matrix applied to the column “Opinion state and clientelism” by Alicia Eugenia Silva, published in newspaper El Tiempo on January 30th 2010 during prelectoral period of campaign to Congress in Colombia. This analisis identifies pedagogical components and didactic strategies in the discourse. Besides, it point out manipulation textual elements that induced to reader for take part for writer’s interests or informative company. Thus, this ignited a complex process between author and reader based on language, ideology, communication of beliefs, and social interaction.
Abstract This paper presents an Epistemic Critical Discourse Analysis matrix applied to the column “Opinion state and clientelism” by Alicia Eugenia Silva, published in [...]
Sports journalism stands out as a form of reporting of high social impact due to the universality of sport and also because of its deep-rooted intranational significance. This journalistic field runs through a moment of flourishing where new specialized media in the different platforms were born and thereby a profound transformation in their structures. This kind of journalism has become an innovative and extremely dynamic area, defined by its continuous exploration of new ways of storytelling embracing new digital technologies. This article focuses on some of the latest trends in sports journalism, which are claimed to show the way for the following years like new multimedia, interactives, data journalism or longform features.
Abstract Sports journalism stands out as a form of reporting of high social impact due to the universality of sport and also because of its deep-rooted intranational significance. [...]
This article analyzes and compares the cultural and audiovisual features that determine the styles and informative treatment of similar news content, issued by two private means different country: Peru and Spain. The study was made using the protocol Fact Efficient Model Construction (MOCIAE) and detects a clear bias in favor of the government’s position in both countries. However, as in the Spanish case increased presence of formal elements of staging and multiperspective opinion, the Peruvian version is detected finds treatment and focus less textual and predominantly spectacular, based on the use of resources ambient sound and the violent actions of the protesters.
Abstract This article analyzes and compares the cultural and audiovisual features that determine the styles and informative treatment of similar news content, issued by two private [...]
The increasing number of electronic mobile devices like tablets and smartphones, with capacity to tape and report audiovisual contents, has made a considerable impact in reporter’s work. The possibility of taping live images without having to move a TV camera in courtroom, o even better, being able to transmit news, perceptions or opinions during judicial proceedings by Social Media (over all Twitter) not only has changed the way in which journalists work, but it has also suppose a series of benefits and risks for the judicial proceeding itself. In the same way that in the late 1990s, the O. J. Simpson trial (USA) wasthe reference for the debate on the access of TV cameras in Courts, today, the Oscar Pistorius (South Africa) is the field of proofs to visualize those changes that Twitter has introduced in the journalistic coverage of Courts.
Abstract The increasing number of electronic mobile devices like tablets and smartphones, with capacity to tape and report audiovisual contents, has made a considerable impact in reporter’s [...]
In times where the consumer is able to find what he wants without being interrupted by advertising, advertisers are required to expand their messages through new alternatives that connect the audience with the brand in an attractive way. The advergame is part of these new tools as it seeks to retain consumers through interactive games that represent the brand’s values, characteristics and benefits. To understand the influence of this advertising tool in Lima’s youth, this article makes an analysis on the attitude they generate towards the brand depending on the treatment that is given in the game, the exposure time and other variables.
Abstract In times where the consumer is able to find what he wants without being interrupted by advertising, advertisers are required to expand their messages through new alternatives [...]
This research explores the discursive construction of the quality of sacrifice of the soccer player Paolo Guerrero in printed Peruvian Sport Journalism during the Copa America Argentina 2011 and the World Cup Brazil 2014 Qualifiers. To do that, various strategies used in the newspaper articles are identified in order to represent the sacrifice as a supposed essence of our national identity. It argues that the exaltation of sacrificial worship through the figure of Guerrero constructs a “must-be” for the Peruvian nation, since this alleged sacrifice is always made for the nation and their entire community’s interests. The critical spirit of this work is to locate, within the journalistic texts referred, the fissures and paradoxes that are hidden in their own textures, so this essentialist ideology can be denature and propose a change of paradigm in this type of journalistic genre that is so popular in our country.
Abstract This research explores the discursive construction of the quality of sacrifice of the soccer player Paolo Guerrero in printed Peruvian Sport Journalism during the Copa America [...]
The increased cultural activity in Peru within the last years requires a media complement that contributes to advance in this sector and educate the public. In addition: culture, education and economy are key factors for social development and media must assume their responsibility by not just emitting informative messages, but also instructive, critic and orientated ones. According to academic and operatic music specialists and professionals, cultural journalism in Peru is not fully developed: in many situations great importance events are omitted and in others only trivial aspects are published. In that sense, to address such issues information professionals require a constant preparation and a high sense of ethics so they build a solid section with useful information for the public.
Abstract The increased cultural activity in Peru within the last years requires a media complement that contributes to advance in this sector and educate the public. In addition: culture, [...]
The article presents one panoramic viewpoint on social media influence in the work of professional journalism. The use of social media as information sources and their impact on information processing and news production routines are described. It is concluded that social media influence growing in the journalistic activity that becomes effective in contemporary society.
Abstract The article presents one panoramic viewpoint on social media influence in the work of professional journalism. The use of social media as information sources and their impact [...]
The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This technique enables organizations to approach their target public in order to communicate about theirs products, services, activities and behavior. It is expected to obtain placement, identification and also, to strengthen relation and communication with the public.
Precisely, this explanatory research carried out in two groups (control and experimental) demonstrated that the organization of the work sessions in deed has influence on the image of the clients of a company. According to the results, it is stated that there is a 96.7% level of correlation between both variables.
Abstract The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This [...]
This article pretends to be an approach to an academic debate between two scenarios that have risen amongst reading as we know it. With the integration of technological devices as iPads, Kindles, laptops, etc. the objectives, experiences and actors that participate in the reading process are inevitable affected, re-configuring the concept. This is why it is worth to distinguish both scenarios and generate a conversation that lead us to integrate both worlds and make reading a rewarding experience that’s integrated to digital life.
Abstract This article pretends to be an approach to an academic debate between two scenarios that have risen amongst reading as we know it. With the integration of technological devices [...]
At the end of the 20th century, in Latin America, Gabriel García Márquez created the Foundation of New Latin American Journalism (FNPI). Thanks to this, a few years later, it shows the growth of the media, especially magazines that published chronicles. One of the most important exponents is the Peruvian magazine Etiqueta Negra. This article details the situation of the contemporary Chronicle in Latin America and a critical analysis of Etiqueta Negra.
Abstract At the end of the 20th century, in Latin America, Gabriel García Márquez created the Foundation of New Latin American Journalism (FNPI). Thanks to this, a few [...]
The text presents the informative treatment of the regional press regarding statements and the role of the Union of South American Nations (USAN) in the socio-political conflict occurring in Venezuela in March 2014. First and foremost USAN and its creation as an organism which strengthens regional integration bonds are described. Thereafter, considering the media role in making important matters visible for the society and the configuration of perceptions and senses given to them news criteria used in the following newspapers are being analyzed: El Universal (Venezuela), El Tiempo (Colombia), El Comercio (Ecuador) and El Peruano (Peru).
Abstract The text presents the informative treatment of the regional press regarding statements and the role of the Union of South American Nations (USAN) in the socio-political conflict [...]
In Chiapas, border state in the south of Mexico, in 2002 began to emerge free radios, also known as illegal or “pirates”. In 2014, work 130 of these radio stations, mostly religious (68), followed by commercial (41), community radio (11), zapatista radio (5), municipal radio (3) and partisan radio (2). The objective of this work was to identify these radio stations, describing their programmatic bar and forms of operation. Through interviews and monitoring programming, mainly, was able to understand the complex network of free radio communication, which operates in this border state, which has the greatest number of stations of this type in Mexico. Although 130 free radios were located, growing dynamics that have registered, suggests that they will continue to multiply and that it is urgent to know them, to establish mechanisms for dialogue and negotiation with the authorities. In Chiapas, the radio free covers with their emissions almost the entirety of the state territory, in some places, such as San Cristobal de Las Casas, we are experiencing a saturation in the quadrant, while in other regions, particularly La Sierra, the free radio is alone.
Abstract In Chiapas, border state in the south of Mexico, in 2002 began to emerge free radios, also known as illegal or “pirates”. In 2014, work 130 of these radio stations, [...]
This paper approach the study of transmedia phenomenon as a set of relationships that involves not only intertextual narrative conditions, but also anthropological. With two goals: first, to structure a system that serves intertextual analysis tool to own transmedia products of the culture industry and the second, to generate possible keys to be used as a pedagogical strategy in the classroom to encourage reading and writing in conjunction with other symbolic systems. So, the article introduces the reader to the phenomenon of transmediality, which is then reviewed proposals from Henry Jenkins and Marsha Kinder that serve as material for developing a transmedia Intertextual System, which applied as a methodology for the analysis of a case of the entertainment industry, The Walking Dead ®.
From the above and way of results, the text identifies key for this type of transmedia systems, which are applied as instructional strategies for teaching in basic education levels in secondary and high schools, as evidenced in the The Odyssey study. Finally, in conclusion exposes the importance of exploring the possibilities offered by the study and reflection transmedial in areas that transcend the world of entertainment.
Abstract This paper approach the study of transmedia phenomenon as a set of relationships that involves not only intertextual narrative conditions, but also anthropological. With two [...]
The purpose of this paper is to research how Spanish fashion works. A case study of a Spanish fashion communication agency: Tal Cual Comunicación is meant to show the necessity and the importance of communication in fashion. Fashion is one of industries in Spain and needs to have a strategic plan of communication, which would be led by professional people who work either at a communication department or communication agency specialist in fashion. We can understand through this study case how this industry works and deal with a communication agency by working on a communication strategy plan. To sum up, we can see that both the objectives and the hypothesis match with the conclusions. This means that there is a necessity of a personal treatment from a communication agency to its clients.
Abstract The purpose of this paper is to research how Spanish fashion works. A case study of a Spanish fashion communication agency: Tal Cual Comunicación is meant to show the [...]
This research addresses one of the functions of public relations exercise: management with the media. Supported by the ethical and collaborative relationship with the media the correlation between the quality of relations with the media from an organization with the publication of newspaper media on this, according to the levels of trust, satisfaction and commitment demonstrated linked in his reason as a journalistic source, journalistic relevance of the content and / or events of the organization; and the reality constructed by the media print news media investigated: El Comercio, Gestión, Perú 21, La República, Correo, La Primera y Expreso. This descriptive-correlational, not experimental, qualitative and quantitative research shows that the quality of relationships does influence news content. Based on the results found, it is stated that there is a correlation level of 71.8%, which is a clear indicator of high-level existing between the variables.
Abstract This research addresses one of the functions of public relations exercise: management with the media. Supported by the ethical and collaborative relationship with the media [...]
Human communication is the process which allows the human being to evolve as specie in an unfavorable world. Humanity found images, followed then by words, considered both as powerful tools that help to deliver information generation after generation. Sum of them provided the creation of infographies or information graphics, a very important application in the journalist field. However, they are very well used on fields such as advertising and organizational communications; this work tries to offer new options applying the infographic discipline but also to understand as a very efficient and decisive way to represents our reality.
Abstract Human communication is the process which allows the human being to evolve as specie in an unfavorable world. Humanity found images, followed then by words, considered both [...]
The main objective of our research is to understand how internal communication relates to the management of public controversy in employees of a municipality located in Lima. In the research process we established the relationship between message handling and decoding of employees, as well as the relationship between source credibility and empathy generated in the internal public. Finally, we determined the relationship between the bidirectional communication and mutual understanding among the partners. To develop this study we have chosen the non-experimental design, applicative research is correlational and descriptive level; it has developed inductive, deductive, analytical and statistical method. The population consists of 45 units of analysis, employees of a municipality of Lima. For its part, the sample consisted of 30 units of analysis.
Abstract The main objective of our research is to understand how internal communication relates to the management of public controversy in employees of a municipality located in Lima. [...]
Institutions committed to public safety are among its obligations to keep the public informed about various events related to the safety hazards in the environment. When the link between institutions and society is fragmented, citizens seek alternative sources of information as they are online social networks that currently seems to be reliable because the legitimacy of their public, making information and opinion leaders. However, this investigation should be considered that the perception of individuals based on the information that flows through traditional social networks and online turn can create phenomena of misinformation and victimization.
Abstract Institutions committed to public safety are among its obligations to keep the public informed about various events related to the safety hazards in the environment. When the [...]
The arrival of the New Journalism has certainly changed journalism itself in every single aspect. This new movement seeks to apply narrative resources traditionally assimilated to literature of fiction; thus, creating journalistic texts with stylish and narrative quality enriching News with descriptions, dialogues, opinions and monologues. This article analyzes the characteristics of classic journalism and the New Journalism and as long as this new approach has radically renewed the current journalistic technique.
Abstract The arrival of the New Journalism has certainly changed journalism itself in every single aspect. This new movement seeks to apply narrative resources traditionally assimilated [...]
Interculturality, as an idea and as a fact, so present since the last decades of the last century, because of the increasing domestic and international migrations worldwide, entails conceptions which come to be too diverse as the prevailing cultures at the regions of exchange. These differences favor some viewpoints and political interests, disregarding others. This obstructs the generation of shared mainstream. And Latin America holds a singular position therein.
Abstract Interculturality, as an idea and as a fact, so present since the last decades of the last century, because of the increasing domestic and international migrations worldwide, [...]
Under Fujimori’s regime, Peruvian Press knew the explosion of Popular Press. This one had a very special relationship with Fujimori’s regime and his communication strategies. It could be seen through positive president representations and contenders defamation. Following a semio-pragmatic approach, this article underlines narrative and semantics constants present in media content through this press in their first page and put discursive strategies deployed in relation with reception practices.
Abstract Under Fujimori’s regime, Peruvian Press knew the explosion of Popular Press. This one had a very special relationship with Fujimori’s regime and his communication [...]
Health Communication is a field of knowledge, which is in a growing and strengthening process at present. The aim of this article is to analyze three qualitative studies about communication and health articulations conducted in Buenos Aires, Argentina: to communicate a message of health promotion in a public hospital; to communicate public policies in the Ministry of Health, Argentina; and, finally, to communicate health news on the press. Semi-structured interviews were conducted with health care providers, decision makers and journalists, respectively. Findings show how Health Communication contributes to building citizenship and social participation.
Abstract Health Communication is a field of knowledge, which is in a growing and strengthening process at present. The aim of this article is to analyze three qualitative studies about [...]
A situated perspective of access to ambivalent ICT (Information and Communication Technologies) in the country indicates that any digital transition involves significant breaks of everyday experience. This text analyzes the appropriation of digital devices by rural teachers that installs a certain historical trajectory of the school as an intervener status in the digitization of education. These appropriations represent tense interpenetrations between individual attributes and contextual conditions of access to computers, mobile phones and networks in a techno-cultural environment with increasing acceptance of ICT. The fieldwork identifies historical features of the rural school and brands of the institutional trajectory significant for teachers who appropriate ICT in the classroom and the school. The analyzed testimonies correspond to semi-structured interviews with teachers in public elementary schools from a
department of the province of Córdoba (Argentina) with extensive and commercial agriculture.
Abstract A situated perspective of access to ambivalent ICT (Information and Communication Technologies) in the country indicates that any digital transition involves significant breaks [...]
This article focuses on the results of a research on the concept of critical reading of the media in school coursebooks from seventh grade in primary school to second grade in secondary school, by considering the point of view of the communication and educational areas. The aim is to know the concept of critical reading that is present in the coursebooks given by the Ministry of Education, in order to establish the levels of media alphabetization that are given by the several contents and activities inside the learning resources. The results indicates that the methodology proposed for the teaching of the media’s critical readings in coursebooks focuses on an education “through” the media, by emphasizing the functional and instrumental level of the media in all of the coursebooks that were analyzed.
Abstract This article focuses on the results of a research on the concept of critical reading of the media in school coursebooks from seventh grade in primary school to second grade [...]
The presence of beauty in society has now a leading role thanks to the relevance that social media has given it. There is a tendency to elaborate reality TV shows based on beauty. This article analyses the comments of the judges of America’s Next Top Model Season 19th to discover if the message in this show can be transmitted as a positive message in a time where reality shows are cataloged as low quality television. After a hard analysis of the season, we can say that the value of the beauty for the jury is the one learn during the contest.
Abstract The presence of beauty in society has now a leading role thanks to the relevance that social media has given it. There is a tendency to elaborate reality TV shows based on [...]
This investigation led proposes the articulation, in a conception as a whole, of a new theoretical model based on the stablishment of three functions of Public Relations that should be present in public and private organizations, that are, the relational function, the communicational function and the synergy function. This is an exploratory study, non-experimental, descriptive, comparative, and from an intracultural mode that took a sample of twenty executive officers of Public Relations and related, from public and private organizations in Peru. Among the main results it was found a high level of management in human relations in private organizations in Lima, but a low level in other cities of the country. These high and low levels were found in the management of the public controversy in organizations of Lima and provinces, respectively. Likewise, a high level of the subfunction unidirectional oversized message was found in private organizations in Lima, and rather low in provinces.
Abstract This investigation led proposes the articulation, in a conception as a whole, of a new theoretical model based on the stablishment of three functions of Public Relations that [...]
The socioeconomic impact has global effects and Media is not exempt from them as they follow global trends, leaving growing need evidence of the development of aptitudes and skills (personal and social) from Communication professionals, so that they are prepared to undertake their own projects either individually or collectively, with ability to plan and carry out with integrity and self-confidence and are able to persevere, especially in today’s digital environment, seeking to raise quality indexes, this means being able to achieve its objectives with responsibility, challenges in their performance and to control their reactions under pressure. In this sense for this research it has conducted an analysis of the entrepreneurial qualities of digital journalists for successful performance, which have their main source of vocational training to universities.
Abstract The socioeconomic impact has global effects and Media is not exempt from them as they follow global trends, leaving growing need evidence of the development of aptitudes and [...]
The paper presents an updated approach of the social media role in the contemporary social movements. Drawing from the explanation of some viewpoints about interaction in the social media, a brief review about social movements theory and their implications is presented, emphasizing in their relationship with communication processes and specific storytellings.. Finally, some symbolic resources used by social movements in diverse realities are described.
Abstract The paper presents an updated approach of the social media role in the contemporary social movements. Drawing from the explanation of some viewpoints about interaction in [...]
This paper aims to the analysis of Professional women’s performance in Sports Journalism, knowing the conditions, difficulties and challenges faced by feminine genre in this working field. This observation is also timely to define the space occupied Sports Journalism in Media. Communicative impact, produced by sports information, involves two dimensions: a personal nature (competitors and spectators) and a massive level (Media). Today, sport is the most widespread social activity in media and a specialized communication need in this “glocal” panorama.
Abstract This paper aims to the analysis of Professional women’s performance in Sports Journalism, knowing the conditions, difficulties and challenges faced by feminine genre [...]
The main aim of this research was to determine the relation that exists between the internal communication as tool of Public Relations and the corporate identity of Public Health workers at Lima Region. It’s a non-experimental study with a correlational level. The sample was integrated by 224 employees. The research demonstrates (by means of the coefficient of Spearman’s correlation) that there is not a significant relation between internal communication and corporate identity in Public Health workers at Lima. Also, there is a weak relation between research variables.
Abstract The main aim of this research was to determine the relation that exists between the internal communication as tool of Public Relations and the corporate identity of Public [...]
This paper is aimed to understand the relation between Television Journalism, journalistic sources and social network communication. Also, it explains how television news production benefits of the contact with journalistic sources, which have changed since the use of virtual platforms such as Facebook and Twitter. This is a non experimental, applicative, descriptive, correlative and multivariable study. The sample consisted in thirty journalists from television news program “ATV Noticias” (Andina de Radiodifusion Company, Lima, Peru). The research concluded that the frequent use of Internet and Social Networks impacted television news programs. This happens during television production process: themes selection, contact with journalistic sources and reporters work, until the outline and the feedback generated by the Social Networks.
Abstract This paper is aimed to understand the relation between Television Journalism, journalistic sources and social network communication. Also, it explains how television news [...]
In the last two centuries, human society went through radical changes in the way they communicates. Consequence of constantly technology innovation, adverstising became into a main character inside this invigorated context, where all the audiovisual narratives forms evolve to create messages that reach the target attention. But more than commercial objectives, the social message has been developed in order to change attitudes in the entire population on the ad campaigns. These social messages produce some positive thoughts around important issues in society such us health, ecology, education, human rights, etc. and also generated several communicational strategies that leads to their own way for creating, producing or printing/posting/airing advertising which are important and reknown because of its common interests and strategies for narrative construction.
Abstract In the last two centuries, human society went through radical changes in the way they communicates. Consequence of constantly technology innovation, adverstising became into [...]
This article aims to analyze the journalistic content of the newspaper Perú21, on the focus of interest information on international relations to know the frames or episodic and thematic frames in the news, and the approach saved with the official agenda of foreign affairs. The corpus consisted of 1295 journalistic texts produced between the months of July 2011 to July 2015. The different framings were determined on the basis of the theory of framing and typology of frames proposed by Semetko and Valkenburg. The results indicate that the news production issues Chancellery is defined primarily by the “attribution of responsibility” and “economic consequences”, particularly on issues of free trade and market economy, security and defense, human rights, fight against drug trafficking, the environment and technical cooperation.
Abstract This article aims to analyze the journalistic content of the newspaper Perú21, on the focus of interest information on international relations to know the frames or [...]
TV News Channels in Peru exists since late nineties. This kind of media appeared as a public necessity because, in that moment, news coverage was coming from TV stations that negotiated its editorial terms with Fujimori and Montesinos. The second TV News Channel in Peru was Canal N (the first -Cable Canal de Noticias- also had negotiated with https Montesinos). This TV station was founded in 1999 and was the only one that presented balanced and impartial approaches to their audience in that time on TV. Since 2010, other channels have emerged, such as Willax TV, ATV+ Noticias, RPP TV and TV Perú 7.3. Recently, Capital TV and Exitosa appeared as an alternative space to present their radio news programmes but in an audiovisual format.
Therefore this editorial diversity invites us to analyse in detail their approaches and contents. In this article, we will review the coverage of Rodolfo Orellana capture and the report about Óscar López Meneses’ irregular police safeguard, a man linked to Vladimiro Montesinos.
Abstract TV News Channels in Peru exists since late nineties. This kind of media appeared as a public necessity because, in that moment, news coverage was coming from TV stations that [...]
This article aims to analyze the journalistic content of the newspaper Perú21, on the focus of interest information on international relations to know the frames or episodic and thematic frames in the news, and the approach saved with the official agenda of foreign affairs. The corpus consisted of 1295 journalistic texts produced between the months of July 2011 to July 2015. The different framings were determined on the basis of the theory of framing and typology of frames proposed by Semetko and Valkenburg. The results indicate that the news production issues Chancellery is defined primarily by the “attribution of responsibility” and “economic consequences”, particularly on issues of free trade and market economy, security and defense, human rights, fight against drug trafficking, the environment and technical cooperation.
Abstract This article aims to analyze the journalistic content of the newspaper Perú21, on the focus of interest information on international relations to know the frames or [...]
Practices that link people with communication devices can be thought of as responses to needs of social groups that give rise to different ways of doing, thinking and managing communication. In this articulation between public, media and communication policies, a way of recognizing the right to communication would express. However, the demand by which the need for communication as a right is expressed not necessarily wear out the range of possible forms of communication rights nor the ways to address them.
This paper proposes to test, in the case of Argentina, the arguments supporting the idea that current policies of public communication are based upon the principles of pluralism and democracy, and also it is possible to show a variety of forms of appropriation and use of means under diverse needs. It is essential for communication policies and development of diversity to recognize the multiplicity of symbolic needs and their ways of satisfying them.
Abstract Practices that link people with communication devices can be thought of as responses to needs of social groups that give rise to different ways of doing, thinking and managing [...]
This article is focused on the use of the news sources by Print Media in incident & crime reports. Official sources and agencies have a greater presence in analyzed newspapers. The Police is the major official and specialized source, and EFE Agency is the mostly quoted by journalists. The unofficial sources more often used by reporters are, in first place, the unidentified or confidential sources (commonly quoted generically as “according to consulted sources”) following the family and neighborhood sources. Graphic sources are becoming increasingly important in crime & incident reports and come mostly from photographers working for the newspapers and agencies. Reporters employ a large number of sources inadequately identified.
Abstract This article is focused on the use of the news sources by Print Media in incident & crime reports. Official sources and agencies have a greater presence in analyzed newspapers. [...]
The presence of “Conceptual Network of the Semantics of Action” components (Ricoeur, 2000) will be denoted in a large sample of cinematographic works of fiction (ie, based on the staging) previously made to dialogue to end the conflict, taking as a starting point the sixties (when insurgent groups were emerge). It was considered only films with narrative instances and ostensibly Colombian stories and with at least 70 minutes long, time required for being legally considered a long film in Colombia.
Abstract The presence of “Conceptual Network of the Semantics of Action” components (Ricoeur, 2000) will be denoted in a large sample of cinematographic works of fiction [...]
The following is a proposal of an analysis of the transposition of literature to film of the novel Pride and Prejudice by Jane Austen and the essay A Grief Observed by C. S. Lewis. The first aim in both cases is to delve into the new contributions of the latest film version of Austin’s novel and the qualities and characteristics of the film version of the C. S. Lewis note pad, based on the theoretical contributions of such authors as Gerard Genette, Geoffrey Wagner, Brian Mcfarlane, among others.
The second purpose is geared to the recognition of the exchange between film and literary language as a representative process of today society. The fact that the adaptations, historically seen with great skepticism, are now continually made and welcomed by the public, calls for a review and deepening of the studies made on that matter in order to know the current situation of the relationship between film and literature, its creative possibilities, audience expectations, prejudices and misgivings of experts, etc.
Abstract The following is a proposal of an analysis of the transposition of literature to film of the novel Pride and Prejudice by Jane Austen and the essay A Grief Observed by C. [...]
Through time, Journalism has faced changes about the emergence of new Media, but this process also involves issues of narrative and new audience management. So, adapting to the new environment becomes in a necessity, and specifically in political journalism is where it becomes more evident, because the type of information transmitted has great value to society. In this way, this research shows to transmedia storytelling as the best ally of journalism today for the distribution of news, especially political news. This communication model, because of his spreadability, multiplicity and drillability nature, will raise the level of audience participation in each media that transmit the newsworthy event.
Abstract Through time, Journalism has faced changes about the emergence of new Media, but this process also involves issues of narrative and new audience management. So, adapting to [...]
The following article seeks to understand the consumer from a viewpoint of the tribes of consumption. In turn, position itself as a new alternative methodology for market research companies as an innovative approach to segmentation. Field explorations visits are exposed to various tribes’ consumption of Lima. In total we dive in nine cultural communities: skaters, gamers, surfers, k-popers, athletics, hipsters, otaku, music lovers and graffiti artists. We focus first on society and kindred relationship. In second hand, its features and applications of marketing. The article concludes with a reflection on key elements of the criterion of consumer segmentation tribes.
Abstract The following article seeks to understand the consumer from a viewpoint of the tribes of consumption. In turn, position itself as a new alternative methodology for market [...]
People from Lima generate 8,000 tons of garbage a day; throwing solid, inorganic and non-biodegradable waste that pollute the environment, altering negatively their habitat conditions and generating serious problems in their health, life, economy and culture. In this context; the current investigation is carried out; considering the actual ecology and environment legal norm. The effect in reference has non-formal character; it is manifested in the memory and understanding of the advertisement; classification of the source of household solid waste; identification, degree of affinity, positioning, and evaluation of the program: “En Surco la basura sirve” and public management of The Empresa Municipal de Santiago de Surco (EMUSSA).
Abstract People from Lima generate 8,000 tons of garbage a day; throwing solid, inorganic and non-biodegradable waste that pollute the environment, altering negatively their habitat [...]
This paper gives an account of the most relevant aspects of the management of corporate responsibility and of the relations between the company Celsia and a group of inhabitants of El Caney in Santa Rosa de Osos, Colombia, during the construction of the Hidromontañitas plant. The methodology followed consisted of an in-depth interview with Celsia’s communications professional and the development of a focus group with members of the community. The information obtained has been contrasted taking into account what companies and community understand about what is corporate responsibility, as well as aspects associated with the relationship process, in terms of community participation and the fulfillment of the commitments agreed with its expectations.
Abstract This paper gives an account of the most relevant aspects of the management of corporate responsibility and of the relations between the company Celsia and a group of inhabitants [...]
Cultural Journalism is one of the most important fields of information in social life. Since its inception, it has been linked to the written press and to the world of sciences, arts and letters, and today, it has become a wide space of varied topics, which includes not only the most relevant events of the cultural world, but also those of entertainment and media show. Given this scenario, this research seeks to demonstrate, through a content analysis of three of the most important national newspapers in the peruvian written press (El Comercio, La República, Perú21) that cultural contents have been replaced by questions of “farandula”, gossip and mediatic facts, contributing to an increasingly negative meaning of entertainment journalism and the trivialization of true Cultural Journalism.
Abstract Cultural Journalism is one of the most important fields of information in social life. Since its inception, it has been linked to the written press and to the world of sciences, [...]
Our tool is marketing subject to the incipient cultural market that is booming and that does not cease to grow and that increasingly welcomes diverse sectors of the population thanks to all the disparity of offers. This market or cultural marketing we analyze from an advertising sphere, within one of the “4 P’s” of Marketing Mix, promotion, secured with examples in museums. It is a question of placing the work or artistic piece as the axis of all this network, through which the voracious market of buying and selling of the art, cultural terrain close and distant at the same time by their ignorance and unreasonable prices. This language of art in museums is approaching the society thanks to the publicity and tries to mitigate this dualism society-museums, taking advantage of the art to attract an audience more profane or on the contrary, strengthen those who demand culture.
Abstract Our tool is marketing subject to the incipient cultural market that is booming and that does not cease to grow and that increasingly welcomes diverse sectors of the population [...]
Reflection “Communication-Education” is not limited to the analysis of practices, teaching-learning methodologies, the role of subjects in the dyad or the ideological issue that crosses the educational policies, but discuss the triad “teacher-knowledge-student” every time in a historical context. The binomial referred should also be enriched by scientific inquiry, which accounts for (among many other aspects) effective job placement of professionals (conceived as the fruit of this educational process of “Communication-Education”) in the immediate organizational environment of the higher education institutions. With this objective in view, an exploratory research was carried out (as a first and necessary step) to know more about the demand of social communicators in organizations (public, private or mixed) in the city of Chilecito, province of La Rioja (Argentina), an area which National University of Chilecito is inserted in period 2013-2014.
Organizations are areas of professional intervention for Social Communicators with Institutional orientation: it is a wide and complex area of socio-cultural, administrative, economic, financial, political and ideological realities where they can deploy versatility of the competences and skills acquired during their degree training. On the other hand, investigating characteristics of the demand of these professionals constitutes a valuable resource at the moment of recognizing the feasibility and suitability of educational offer. These aspects have been the main motivations that have guided the development of the present paper.
Abstract Reflection “Communication-Education” is not limited to the analysis of practices, teaching-learning methodologies, the role of subjects in the dyad or the ideological [...]
A relationship is established between the media and its clients that is not explained by appealing to the law of causes and effects. It could be said rather that it is a dialogic relationship, deeply rooted in the logic of supply and demand. In this text, from the relationship proposed by Heidegger (and that is also dialogical) between understanding and pseudo-understanding, speech and gossip (and referring to the notion of cultural industry), it is suggested that the often fallacious character of the exercise of information is determined not only by the means and interests they hold, but by those to whom we have called their clients.
Abstract A relationship is established between the media and its clients that is not explained by appealing to the law of causes and effects. It could be said rather that it is a dialogic [...]
This article considers that the social function of journalism is based on the belief in the journalistic objectivity, true illusio which involves a set of explicit and implicit rules that structure and define this social game. For this reason, we propose to investigate the processes of socialization and subjectivation that imply the incorporation of the belief in the journalistic objectivity and a series of mechanisms intended for production. In this sense, and since we postulate the need to reinstate the agent of the practices, in theoretical methodological link the perspective of relational sociology with the journalistic experiences reconstructed on the basis of the experiences of the journalists interviewed in our research.
Abstract This article considers that the social function of journalism is based on the belief in the journalistic objectivity, true illusio which involves a set of explicit and implicit [...]
The present work approaches the way in which Cognitive Linguistics addresses the issue of the body in relation to language, which is understood as a correlate of thought. One of the axes of language addressing that characterizes this theoretical approach is the notion of conceptual metaphor postulated by Lakoff and Johnson (2001). These authors conceive metaphor as a phenomenon of thought that is reflected in language, is omnipresent in everyday life and allows the structuring of experience. The experience to which they refer is essentially corporal. The influence of body experience in conceptualizing is called embodiment or embodied mind (Lakoff, 1987: 12).
Abstract The present work approaches the way in which Cognitive Linguistics addresses the issue of the body in relation to language, which is understood as a correlate of thought. [...]
This paper details thematic, as well as style and graphic language in Público newspaper's covers (October 2007 - June 2008). We assume that poster design in Público covers, during the cited period, exploited many visual resources (familiar with publications aimed to young readers and users of portable technologies and multimedia) and helped to canalize a systematic critic to “conservative” political sectors in Spain, underlining the “progressive” nature of this newspaper.
Abstract This paper details thematic, as well as style and graphic language in Público newspaper's covers (October 2007 - June 2008). We assume that poster design in Público [...]
In recent years, a great diversity of new products has emerged in the sector of children’s pastries, but there are others that have long been in our daily lives. In spite of being more those that have failed than those that are maintained, it is crucial to analyze how its advertising has evolved over time, knowing how to adapt to the tastes of different generations of consumers. There has clearly been a movement of concern and awareness among the customers and consumers about the ingredients that make up the food, and because of the change in attitude and the proliferation of consumer rights associations, there has been an evolution in this type of products, both at the production level and at the communicative level. Through the content analysis of the messages from their spots and a discussion analysis, a comparative study of the same between the years of the eighties and the last years has been made to see their evolution.
Abstract In recent years, a great diversity of new products has emerged in the sector of children’s pastries, but there are others that have long been in our daily lives. In [...]
The report “Journalism’ students in Chile: Perception of the profession, their future work field and the performance of the media” (Mellado & cols., 2015), which includes their perspective about career field, evaluation and use of the media, threats and future of journalism, and ethics, among others, is the starting point of an exploratory investigation to account the ethical perception of journalism students, against controversial practices and their relation to join the labor market. Based on the analysis, getting deeper in the findings of this report and the contrast with the curricula of the participating journalism schools, the students’ vision is extrapolated from the reality observed in their first professional experience, based on the perception of the media editors. In this way, this report tries to determine how the student’s ethical perception is put to the test in his first professional experience.
Abstract The report “Journalism’ students in Chile: Perception of the profession, their future work field and the performance of the media” (Mellado & cols., [...]
Está conformado por académicos con líneas de investigación afines a las desarrolladas por Correspondencias & Análisis. La mayoría realiza sus labores investigativas en el extranjero y tienen una visión pantemática y global de las ciencias de la comunicación, así como sus implicancias en otros campos de las ciencias sociales.
Los revisores que componen el comité científico son invitados regularmente por el editor de la revista, buscándose la renovación continua de sus integrantes.
Verónica Cobano-Delgado Palma (Universidad de Sevilla, España).
Javier Galán Gamero (Universidad Carlos III de Madrid, España).
Mercedes Llorent Vaquero (Universidad de Sevilla, España).
Nilsa Marlen Téllez (Universidad Autónoma de Nuevo León, México).
Montserrat Morata Santos (Universidad Complutense de Madrid, España).
Miguel Moya-Sánchez (Universidad Carlos III de Madrid, España).
Marián Navarro-Beltrá (Universidad Católica de Murcia, España).
Teresa Piñeiro Otero (Universidad de La Coruña, España).
María Teresa Santos Diez (Universidad del País Vasco, España).
Los últimos años nos han demostrado que la Internet ha dejado de ser un "periódico infinito multimedia" para convertirse en un soporte versátil de información y comunicación, como contenidos multidisciplinarios experimentan gran capacidad de adaptación y flexibilidad. Es así que la vastedad en el almacenamiento se compagina orgánicamente con la multiplicidad de usos y aplicaciones.
Dichas aplicaciones han migrado a diferentes formatos y soportes. Por su naturaleza multiusos, se han instalado firmemente en los dispositivos electrónicos móviles y portátiles, presentando en nuestra vida cotidiana, acompañándonos en nuestros problemas, anhelos y esperanzas. A veces, de manera lúdica y despreocupada, "viralizan" nuestras opiniones y preferencias a través de redes sociales, en torno a hechos o temas que surgen simultáneamente en diferentes canales y fuentes.
ISSN: 2224-235X / 2304-2265
Licence: Licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional
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La andragogía y la formación de emprendedores en la UNESR Bolívar 
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