Abstract
Many industries have been transformed by the provision of service solutions characterised by personalisation and customisation - most dramatically the development of the iPhone. Personalisation and customisation stand to make an impact on cars and mobility in comparable ways. The [...]Abstract
The less glamorous aspects of a transportation system's infrastructure, such as signage, ticketing systems, and wayfinding elements, typically get little or no attention from creative professionals. Instead they are purchased directly from manufacturers as minimally customized off-the-shelf [...]Abstract
The Mobility4EU project created a vision for a user-centric and cross-modal European transport system in 2030 and an action plan to implement that vision. We used a combination of creative and analytical methods to come from problem identification to the action plan applying a user-centric [...]