Abstract

Science journalists are mainly responsible for publicly communicating science, which, in turn, is a major indicator of the social development of democratic societies. The transmission of quality scientific information that is rigorously researched and understandable is therefore crucial, and demand for this kind of information from both governments and citizens is growing. We analyzed the academic profiles of a representative sample of practicing science journalists in Spain to clarify what training they had received and how they perceived the quality and scope of this training. Using an ethnographic methodology based on a survey, in-depth interviews and focus group discussions with science journalists working for the main Spanish media (mainly printed press, audiovisual, Internet and news agencies), we analyze their academic backgrounds and collect information on their opinions and proposals. Our findings depict a complex and heterogeneous scenario and also reveal that most science journalists not only do not have any scientific training, but also do not even consider this to be necessary to exercise as science reporters. They also criticize the current system for training journalists and consider that the best way of learning the profession is by acquiring experience on the job.

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The open innovation hub Digital Health and Patient Safety Platform (DHPSP) was recently established with the purpose to invigorate collaborative scientific research and the development of new digital products and personalized solutions aiming to improve human health and patient safety. In this study, we evaluated the effectiveness of a Twitter‐based campaign centered on using the hashtag #DHPSP to promote the visibility of the DHPSP initiative. Thus, tweets containing #DHPSP were monitored forfive weeks for the period 20.10.2020–24.11.2020 and were analyzed with Symplur Signals (social media analytics tool). In the study period, a total of 11,005 tweets containing #DHPSP were posted by 3020 Twitter users, generating 151,984,378 impressions. Analysis of the healthcare stakeholder‐identity of the Twitter users who used #DHPSP revealed that the most of participating user accounts belonged to individuals or doctors, with the top three user locations being the United States (501 users), the United Kingdom (155 users), and India (121 users). Analysis of co‐occurring hashtags and the full text of the posted tweets further revealed that the major themes of attention in the #DHPSP Twitter‐community were related to the coronavirus disease 2019 (COVID‐19), medicine and health, digital health technologies, and science communication in general. Overall, these results indicate that the #DHPSP initiative achieved high visibility and engaged a large body of Twitter users interested in the DHPSP focus area. Moreover, the conducted campaign resulted in an increase of DHPSP member enrollments and website visitors, and new scientific collaborations were formed. Thus, Twitter campaigns centered on a dedicated hashtag prove to be a highly efficient tool for visibility‐ promotion, which could be successfully utilized by healthcare‐related open innovation platforms or initiatives.

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