Abstract

In 2016 the newspapers of Promecal communication group in Castilla y León and Castilla la Mancha significantly reduced content available on the internet as a strategy to strengthen print press sales. This research analyzes Promecal communication group’s newspapers according to their audience in web and print formats. Furthermore, the supply content of Diario de Burgos, which is the most important newspaper of Promecal, is studied. Also, we discuss how the strategy of reducing web content has caused a loss of users of web versions of the newspapers. Contrary to Promecal’s plans, this reduction hasn’t increased sales in printed newspapers. The final result caused an increase in other digital medias of the competition.

Abstract

Consumer education regarding the costs of electric vehicles (EVs), particularly in comparison with similar gasoline vehicles, is important for adoption. However, the complexity of comparing gasoline and electricity prices, and balancing long-term return-on-investment from fuel and maintenance savings with purchase premiums for EVs, makes it difficult for consumers to assess potential economic advantages. Online vehicle cost calculators (VCCs) may help consumers navigate this complexity by providing tailored estimates of different types of vehicles costs for users and enabling comparisons across multiple vehicles. However, VCCs range widely and there has been virtually no behavioral research to identify functionalities and features that determine their usefulness in engaging and educating consumers and promoting EV adoption. This research draws on a behavioral theory, systematic review of available VCCs, and user research with three VCCs to articulate design recommendations for effective VCCs.View the NCST Project Webpage

Abstract

The importance of electric car purchase incentives is starting to be questioned. The objective of this paper is to explore the potential effect of reducing or removing electric car purchase public subsidies in the European Union. To this end, the system dynamics Powertrain Technology Transition Market Agent Model is used. The size and timing of purchase incentives for this technology in European countries are investigated under eight scenarios and sensitivity analysis performed. The simulations suggest that, in the short-run, the electric car market share is higher when the subsidies remain in place. In the medium-run, a purchase subsidy scheme granting &euro 3000 for plug-in hybrid electric cars and &euro 4000 for battery electric cars over the period 2020&ndash 2024 yields the fastest electric car market uptake of all the scenarios considered. We conclude that, though the current evolution of the battery price is favorable, electric car purchase subsidies remain an effective policy measure to support electro-mobility in the next years. Document type: Article