Abstract

Advertising does not only sell goods or services. Its messages fit in with the social discourses that shape the vision of today´s world. Thus, it is challenging to investigate the tensions and contacts between pedagogical and publicity discourses on schoo

Abstract

Television has a great influence in the mode of thinking and life-styles of its viewers. This article defines the concept of manipulation and explains the audiovisual and verbal language. Then it suggests some methods for avoiding manipulation and preserving your own freedom: to know [...]

Abstract

The Spanish televising scene is, at the present time, the center of a social and cultural discussion.Before the critic carried out towards as daily means as it is it the television, are many, (including the hearing), those that demand a reform that structures all the televising scene [...]

Abstract

The announcement is an element of the TV with much influence on the child world. For that reason the education, in this form, receives a character of vital importance in the first educative stage. In this work we presented a experience of the use of the television like a educational [...]

Abstract

Television and publicity were never two independent screens as the second sustains the first, but since the end of the nineties Internet has become a meta-screen that feeds back, spreads and generates audio-visual and multimedia consumable contents. In spite of many institutional [...]

Abstract

The first milestones of the history of Public Relations in Spain are listed in order to understand its evolution and current essence and definition. We analyzed the persuasive communication techniques historically used that could already be branded as such (advertising, propaganda, [...]