Abstract

The profitability of information and documentation services, whether public or private, is discussed, with special attention to the relationship with the organization that provides the service. The study is based on ideas in Roser Lozanos ÅLs book “Public libraries in the 21st [...]

Abstract

Organizations should include social media marketing as a part of a digital marketing plan. Traditionally the benefits obtained fromsocial media marketing have been associated with not economical ROI, i.e., social ROI (return on influence, return on relationships, return on collaboration, [...]

Abstract

For-hire services have emerged as promising solutions to meet mobility demand in customized ways. Yet, they still have to achieve profitability: this requires developing the service quality to achieve attractiveness to potential users. Among quality factors, the availability in time [...]