Abstract

The false and negative image of the audiovisual association movement stems in part from the associations themselves. The difficulties we encounter in our work are related to the complex audiovisual world (complex and kaleidoscopic product, psychologically complex relations between consumer and media, market of enormous dimensions and complex opacity). The cultural character of the product relates it to the delicate world of free expression all the while separating it from other audiovisual products share its enormous potential for socialization. In this context, the associations must learn to offer our service to society.

Abstract

Summary. The traditional and current approach to business models in business aviation is based only on aircraft ownership and does not describe the business aviation segment of civil aviation sufficiently. In this paper, we apply a two-dimensional approach analysing the product of companies competing in the business aviation segment of civil aviation. Our analysis combines two product-related components: fleet attributes and portfolio of services to confirm a diversity of business aviation companies and their business models. Using data of thirty business aviation companies from world regions, we reveal a diversity of business models in business aviation that is contradicting with a traditional approach to business models in business aviation. Document type: Article