Abstract

Agencies and image banks offer millions of photographs for use in advertising and publishing. During the last decade the sector has undergone a radical change due to the digital impact and the globalization of the business. Structures have been refurbished, major investments in digitization have been made and at the same time, new marketing models have been adopted. This study reviews the use of photographs from the commercial stock photography banks in advertising in Spain. Seven agencies of different size and objectives have been chosen as a reference.

Abstract

Mobility is one of the most difficult domains of the smart city to face. In fact, most large cities in the world are still facing urban mobility problems, especially traffic congestion. Particularly, in Jakarta, Indonesia, traffic congestion is a major issue that negatively affects productivity and the overall living quality of the citizens. Along with the development of the information communication and technology (ICT), the transportation domain in Jakarta has formed a digital transportation ecosystem, shown by the emergence of innovative digital-based transportation services. In line with this current condition, this paper hopes to contribute to the improvement of urban traffic in Jakarta by proposing research directions to govern the digital transportation ecosystem within a smart city framework. The significance of the research directions is reviewed using Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology in a systematic review of previous studies. Ultimately, the research directions proposed in this paper lead to the necessity for an architectural perspective and relevant big data analytical tools to improve the digital transportation ecosystem in Jakarta. Document type: Article