Abstract

The era of mobile media has placed communications convergence at a new stage. The importance of studies about mobile communications has been growing increasingly over the last years. This growth is connected to the increase in the access to contents through new devices. The last ten years have seen a process of acceleration in mobile technology innovations. The peak of this new scenario has been the interest of the research community in investigating the relationship between such innovations and the spread of informative contents. This article analyses those studies that address the relation between mobile devices and communication and journalism. The main objective is to clarify the current state of these studies as well as to define their significance within the current convergence scenario. In order to reach such objectives, a Systematic Literature Review (SLR) was conducted. The authors analysed 199 research articles published between January 2008 and May 2018 in the database Web of Science. The findings suggest that the United States has the largest number of studies in relation to this topic. We can pinpoint the highest increase in scientific production about journalism and mobile communications in 2013. Besides, it exists a dominance of those articles related with actants upon those ones about actors or audiences.

Abstract

Innovations and technological trends in 2016 are discussed along with a holistic analysis of where the Internet can may lead today’s society. The relationship between users/clients and institutions/brands is considered. The paradigm for the internet has shifted; internet marketing, communication, and information management revolve around the topics of artificial intelligence, immediacy, personalization, big data, internet of things, and multiple forms of interaction.

Abstract

Twitter se ha incorporado como un canal imprescindible en las estrategias comunicativas de los actores políticos. Sin embargo, necesitamos saber más sobre su uso. Nuestro objetivo es analizar las principales funciones atribuidas a Twitter en campaña electoral. Para ello, mediante el análisis de contenido cuantitativo se estudian las elecciones de 2016 en España. Integran la muestra 9.042 tweets, publicados por los cuatro partidos más votados y sus candidatos. Los resultados muestran: Primero, la función más usada es la difusión de sus propuestas políticas. Segundo, se detecta un bajo nivel de personalización. Tercero, se observa una tendencia incipiente hacia la hibridación entre los nuevos medios digitales y los convencionales en el empleo de esta plataforma. Finalmente, se demuestra que las funciones otorgadas a Twitter se ven condicionadas por tres factores de manera diversa: la trayectoria histórica del partido, su posición en el eje gobierno-oposición y la dimensión individual o colectiva.AbstractTwitter has been incorporated as an essential tool in the communication strategies of political actors. However, we need to know more about its use. Our objective is to analyze the main functions attributed to Twitter in electoral campaigns. We studied the 2016 election in Spain based on an analysis of quantitative content. The sample consists of 9,042 tweets, published by the four parties that received the most votes and their candidates. The results show: First, the most widely use function was the dissemination of political proposals. Second, a low level of personalization was detected. Third, there was an incipient tendency towards hybridization between new and conventional digital media in the use of this platform. Finally, it was shown that the functions given to Twitter are conditioned, in different ways, by three factors: the historical trajectory of the party, its position on the government-opposition line, and the individual or collective dimension.

Abstract

Twitter has been incorporated as an essential tool in the communication strategies of political actors. However, we need to know more about its use. Our objective is to analyze the main functions attributed to Twitter in electoral campaigns. We studied the 2016 election in Spain based on an analysis of quantitative content. The sample consists of 9,042 tweets, published by the four parties that received the most votes and their candidates. The results show: First, the most widely use function was the dissemination of political proposals. Second, a low level of personalization was detected. Third, there was an incipient tendency towards hybridization between new and conventional digital media in the use of this platform. Finally, it was shown that the functions given to Twitter are conditioned, in different ways, by three factors: the historical trajectory of the party, its position on the government-opposition line, and the individual or collective dimension.

Abstract

Programmatic advertising as a process capable of offering advantages for companies, combining audience data management with automation/technology and the human factor is analyzed. The starting premise is that in order to solve the problem of advertising saturation, contents has to be connected with the individuals, one by one and in real time. This work brings together the academic and professional knowledge to analyze the keys to this new form of digital advertising and its main challenges. There is also a focus on synergies between the information sciences and the future of programmatic advertising.

Abstract

 In many cases, users of online applications and services consciously and willingly hand over personal data to obtain a better service or a price reduction. This action assumes –nominally – that they behaved rationally, estimating and comparing benefits and costs (the potential use of their data and to whom it might be given). People have different perceptions about the benefits that result from handing over personal data. This article investigates the factors that influence this differing perception and concludes that those who are addicted to the internet, whose confidence has not been damaged in the past, with less knowledge, and who are more active on the internet are prone to perceive a greater benefit.

Abstract

In many cases, users of online applications and services consciously and willingly hand over personal data to obtain a better service or a price reduction. This action assumes –nominally – that they behaved rationally, estimating and comparing benefits and costs (the potential use of their data and to whom it might be given). People have different perceptions about the benefits that result from handing over personal data. This article investigates the factors that influence this differing perception and concludes that those who are addicted to the internet, whose confidence has not been damaged in the past, with less knowledge, and who are more active on the internet are prone to perceive a greater benefit.

Abstract

Instagram has become an important tool for the production and distribution of political images. Our objective is to analyze its strategic management in a context of political and institutional crisis. Based on our own model of content analysis, nine thematic and formal categories associated with the spectacularization of politics during the most intense phase of the independence process in Catalonia, between June 2017 and April 2018, have been reviewed. The sample includes 188 images published by the top 10 leaders of the Catalan and Spanish political map, both in votes of their parties and followers Instagram. The results show a regular political use characterized by intense personalization and orientation towards professional issues. In addition, a use of spectacular resources is detected, such as emotional appeal, the hybridization of spaces, and the experimentation with expressive filters.

Abstract

On April, 17th 2018, the French president, Emmanuel Macron, in the Plenary of the European Parliament in Strasbourg, appealed to the “renaissance of European sovereignty”. The article analyzes the functions attributed to the preferred social network for debate and political discussion, Twitter, focusing essentially on: the distribution of information, the impact of the social network on the modification of the public agenda, the personalization of the transmission of political discourses in social networks, as well as new habits of political consumption specifically, in the context of Twitter. The results show that: 1) journalists have a key role in the descriptive phase towards national publics but a less salient one in the emerging transnational sphere where political actors target their own publics directly; 2) EU institutions failed to try to set the agenda setting through hashtags without success; 3) Macron is a transnational political actor capable of communicating through fragmented public spaces; 4) The content of the messages passes very quickly from a descriptive to a framing approach.

Abstract

Many industries have been transformed by the provision of service solutions characterised by personalisation and customisation - most dramatically the development of the iPhone. Personalisation and customisation stand to make an impact on cars and mobility in comparable ways. The automobile industry has a major role to play in this change, with moves towards electric vehicles, auton-omous cars, and car sharing as a service. These developments are likely to bring disruptive changes to the business of car manufacturers as well as to drivers. However, in the automobile industry, both the user's preferences and demands and also safety issues need to be confronted since the frequent use of different makes and models of cars, implied by car sharing, entails several risks due to variations in car controls depending on the manufacturer. Two constituencies, in particular, are likely to experience even more difficulties than they already do at present, namely older people and those with capability variations. To overcome these challenges, and as a means to empower a wide car user base, the paper here presents a basic concept of an intelligent driver profiling system for cars: the sys-tem would enable various car characteristics to be tailored according to individual driver-dependent profiles. It is intended that wherever possible the system will personalise the characteristics of individual car components; where this is not possible, however, an initial customisation will be performed. Document type: Part of book or chapter of book