Abstract

Multimedia is one of the less studied characteristics, probably because of the less-developed level of the digital language. Along with hypertext and interactivity, it is one of the characteristics that defines the digital edition. Those characteristics have been always studied from the point of view of production, although not so much from the point of view of reception. How do users read a digital text? The reader’s participation, reading depth, different trailblazing, the relation user-interface and the conception of multimedia text as a module of a database introduce major changes in the reception of the text, which can and must be studied.

Abstract

The constant struggle to attract new readers has led the digital news media to adopt search engine positioning strategies within their newsrooms. Given that readers are increasingly opting to consume their news via search engines, such as Google or Bing, this study explores perceptions and applications of search engine optimization (SEO) in the online news media and identifies the future training needs of journalists in this sector. To do so, 33 semi-structured interviews were conducted with individuals representative of three professional profiles: professional journalists, SEO consultants, and academics. Based on the data collected, we created five semantic categories – with 25 subcategories – and we correlated the perceptions of the SEO experts employed by the news media with those of the academics. The results highlight varying degrees of convergence and divergence in perceptions across these three professional profiles. Similarly, the results confirm the sector’s pressing need to attract readers by implementing search engine positioning techniques and, hence, its need to ensure future journalists are well trained in technical SEO, on-page SEO, off-page SEO, in the use of SEO analytics and audit tools, and in the ability to identify search trends so that they have the necessary skills to win the struggle for more readers.

Abstract

A radiography of the state of digital media in 2013-2014 is presented, paying special attention to the situation in Spain, but with international references. Eleven main points are discussed: the crisis in print media, the rise of new media, digital strategies, canon Aede (aka the Google tax), mobile reading devices, brand journalism, data journalism, fact checking, multimedia storytelling, long-format journalism, and computer journalism.

Abstract

In the initial literature devoted to online journalism the use of hypertext was studied; however, this topic has received little attention since then. Nevertheless, in the last few years there has been renewed interest from several points of view. At the same time, inconsistencies in the application of hypertext criteria in news reporting has been observed. In this article we discuss the current state of the topic of hypertext in journalism.

Abstract

Radiography of the state of digital media in 2011-2012 paying special attention to the situation in Spain, but with references to the international situation. The main points are: the crisis of the media, pay-for-content, data journalism, fact checking, apps and products for reading devices, micromedia and crowdfunding.

Abstract

This radiography of the state of digital media in 2010 pays special attention to the situation in Spain, with references to the international one. The main points are: the crisis of the media, the return to pay-for-content, reading devices for news as the iPad, developments in social media and real time news.

Abstract

This radiography of the state of digital media in 2009 pays special attention to the situation in Spain and references to the international situation. The main points are: the crisis of the media, major ups (La información.com and Factual) and downs (Adn.es and Soitu.es), the return to pay-for-content, the conflict between newspapers and Google, the relationship with Facebook and Twitter, “link journalism”, developments in digital newspaper archives and reading devices for news.

Abstract

This article aims to offer the state of the art of international research in online journalism. This work focuses its attention on four of the main features of the field. Three of these comprise the characteristics of digital discourse: hypertextuality, interactivity and multimediality; the fourth one is media convergence, one of the most prolific fields in recent years. A review of literature reveals the evolution of approaches and methodologies used in the last 20 years.