Abstract

The online space is rich in playful experiences and can provide many pleasures and lessons to their younger users. However, it is true that children cannot always handle the advertising noise and other adverse effects resulting from excessive or inappropriate use of technology and particularly the game pages. This article aims to confirm the advertising pressure that affects children in Brazil and Spain when playing on Internet game pages. Measuring advertising pressure in online games by the theoretical and methodological framework for content analysis applied to the game pages visited by a group of Brazilian and Spanish children 9 to 11 years. This research showed that online games are occupied by a considerable amount of publicity, which repeatedly blocks access and disrupts key moments of young players with unwanted or not interesting messages. Like in television programming we must put more attention on quality and the amount of ads in online playing. So if there is a concern with the commercial content of children's programming on television similar reasons demand prompt and adequate attention to those games pages. Abusive ads damage advertiser’s reputation, affects gaming experiences and disturb the playtime. Game managers, advertisers, educators and families may use children opinions that are actually successful.

Abstract

This research aims to portray the way young adult people interact with news and how their consumption is affected by advertising and personal data sharing. 'Digital News Report Spain 2018', a questionnaire on the consumption of digital media undertaken by a national panel of 2,023 Internet users, is used as a main source. Among the users mentioned, there were 293 young people from 25 to 34 years old who belong to the Millennial generation. Data from this report was completed with a qualitative study in which two focus groups were held, featuring people of that age frame residing in Navarre. The paper concludes that young adult people are generally interested in news, which they access mainly via mobile devices. Their interest grows when the content affects them directly, but also if they empathize with the topic. On the other hand, their familiar background and social routines shape the way they receive information. Young adult people still make use of traditional media, although they consider it ideologically biased. Advertising is something annoying, although they generally have little knowledge and even less intention to use ad-blockers. Finally, their review of the personalized services is negative, but they tend to give away personal data to media if this facilitates their news access.

Abstract

This case study describes a technical-professional press in online media publishing, and the evolution of this sector from the beginnings of internet as a channel for information and publicity to the present. New online advertising formats have been added, always conditioned by advertising campaigns conducted in paper publications, and new strategies as evolving for the future, as they develop new profiles, position themselves, and compete openly with other organizations with similar characteristics.

Abstract

This article is a review of the state of the art on digital advertising in major journals in Spain since 2002. The objective is to determine what issues are the most discussed and the theoretical and practical contributions made by the authors. It draws on the work of Louisa Ha (2008), a state-of-the-art on digital advertising studies published in major journals. Our starting point is all journals included in the In-Recs Spanish communication area journals ranking. The studies are categorized according to their scientific analysis into seven categories: attitude towards online advertising, internet as an ad medium; interactivity in online advertising, online ad processing and execution, audience measurement, online/offline advertising synergies and online advertising education.

Abstract

Advertising has traditionally used research as a way to know the consumer, test its campaigns, etc. Thus, data usage is already part of the strategic plan. However, the creative possibilities of data are yet to be fully exploited, especially those opportunities that provide personalization and immediacy. This paper analyzes data usage in advertising creativity through the case of Google’s Art, Copy & Code project and four of its campaigns. This analysis reveals many features that would add value for the user including joint use of various open web technologies and different devices, all within the framework of procedures and structures that are well-established in the advertising field.