Abstract

This research aims to portray the way young adult people interact with news and how their consumption is affected by advertising and personal data sharing. 'Digital News Report Spain 2018', a questionnaire on the consumption of digital media undertaken by a national panel of 2,023 Internet users, is used as a main source. Among the users mentioned, there were 293 young people from 25 to 34 years old who belong to the Millennial generation. Data from this report was completed with a qualitative study in which two focus groups were held, featuring people of that age frame residing in Navarre. The paper concludes that young adult people are generally interested in news, which they access mainly via mobile devices. Their interest grows when the content affects them directly, but also if they empathize with the topic. On the other hand, their familiar background and social routines shape the way they receive information. Young adult people still make use of traditional media, although they consider it ideologically biased. Advertising is something annoying, although they generally have little knowledge and even less intention to use ad-blockers. Finally, their review of the personalized services is negative, but they tend to give away personal data to media if this facilitates their news access.

Abstract

La ecología de los medios móviles ha generado parámetros fluidos para configurar la comunicación online, alterando, principalmente, la dimensión espacial y temporal y, como resultado, la delimitación en las dicotomías de las esferas pública, privada, íntima y personal. Debido a esta ecología líquida de los medios, llena de potencialidades y riesgos, la Academia ha profundizado en las principales áreas de tensión con las que lidiar: creación del perfil, identidad digital, diferentes tipos de redes sociales, los datos masivos y la huella digital. Como resultado de las conclusiones obtenidas en el proyecto Feder de la UE, Public and private in mobile communications (2013-2015), proponemos acordar un código ético internacional para el diseño de interfaces de aplicaciones, webs y plataformas, así como, específicamente, para los dispositivos móviles debido a sus desafiantes, intrínsecos y específicos rasgos y características. Abstract Mobile media ecology has raised fluid parameters to configure online communication, mainly altering space and time dimensions and, as a consequence of the alteration, the delimitation of the public, private, intimate, and personal spheres dichotomies. Due to this liquid media ecology, full of affordances and risks, Academy has delved into the main areas of tension to be dealt with: the creation of the profile, the digital identity, the different kinds of social media networks, big data, and the digital path. As a result of conclusions obtained from the EU Feder project, Public and private in mobile communications (2013-2015), we propose an international ethics code for the interface design of apps, webs, and platforms for mobile devices due to their challenging, intrinsic, and specific features and characteristics.