Abstract

A relationship is established between the media and its clients that is not explained by appealing to the law of causes and effects. It could be said rather that it is a dialogic relationship, deeply rooted in the logic of supply and demand. In this text, from the relationship [...]

Abstract

This work belongs to a research at european level on the uses of the media in compulsory secondary education. This work attempts to analyse the criteria with wich the media are introduced into the classroom not only from the teacher’s point of view but al

Abstract

In societies in which historically two languages have lived side by side, one of which is in disadvantage in comparison to the other, what role can mass media play towards the teaching of that second language and its definitive and «peaceful» consolidatio.

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This papers tries to find out about mass media comsuption habits in school teenagers from Córdoba (Spain). The author has carried out a study in a high school in order to discover which is the perception teenagers have of the mass media. Using this knowle

Abstract

The «guaraní» natives are forgotten by the bolivian government and even university ignores their existence, although the «guaraní» language is official in Bolivia. As they have no access to mass media, they cannot extend their language, history and cultur

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It is necessary to establish a specific education from school and with the family collaboration about massive information which is sent by mass media, particulary television and Internet, which are preferred by children and young people. The information broadcast by mass media influences [...]

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This study is developed on the theoretical and methodological basis of analysis of discourse apply to music, proposed by Amparo Porta (1997, 2001). The objective is to analyse the sound language of program «Xuxa and the world of imagination», by three levels of approach: provable [...]

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In this paper we analyze the transmission of stereotyped characteristics of men and women through audiovisual products for children. With this aim, we employ a sample of programs and advertisements forecasted in 2004 in the Spanish television. In this sense, we analyze the presence [...]

Abstract

Circulation figures for print newspapers in Spain were historically low in 2017. However, digital media continues to grow, although only a handful of sites are financially profitable. The search for a profitable business model has superseded what is vital in journalism: quality information. [...]

Abstract

The spread of mobile devices –smartphones and tablets– does not go unnoticed by media companies, and particularly by press companies, which have seen in mobile content a new and profitable source of income. The aim of this article is to explain how newspapers are adopting mobile [...]