Abstract

The importance of teamwork as a core capacity in the new university curricula is beyond all doubt. It is therefore crucial to know what cooperative learning is and how efficient it is for teams of students that use it. Thus, the aim of this paper is to operationalise the concept of [...]

Abstract

Our tool is marketing subject to the incipient cultural market that is booming and that does not cease to grow and that increasingly welcomes diverse sectors of the population thanks to all the disparity of offers. This market or cultural marketing we analyze from an advertising [...]

Abstract

Some cities in the world have seen the advantages of Enological-enoturism’s activities. Valladolid city try to achieve a market positioning as an ideal metropolis to be an enological, culture destiny and city of wine event festival.

The research pretends to show [...]

Abstract

The use of the Internet bursts in a key moment for the enological tourism development in several regions of Spain and, it is essential to get to know [...]

Abstract

An approach to the marketing and promotion of library spaces is presented. While library marketing has been extensively studied, much like library design, few studies have been devoted to the marketing of physical spaces. This can be done in four ways: using marketing tools for library [...]

Abstract

To explore the relative failure of libraries in the social we, the ideas of community and networking are compared, considering the associated concepts of cognitive surplus and network behavior aswell. The environment is one of a changing universe of almost instant obsolescence, where [...]

Abstract

Pinterest is a virtual panel where the user organizes subjects with visual contents that are on the Network, in order to share them. Although the use in Spain is low at the moment, Pinterest has become the world's third social network, with high impact in the marketing plans of companies, [...]

Abstract

Today it is essential for libraries to promote the use of their services, make themselves be known and attract readers. This article discusses the cultural dissemination and marketing in Spanish public libraries, based on an analysis of 183 web sites. Information was gathered on activities, [...]

Abstract

ESTA OBRA PUBLICADA BAJO el patrocinio de la IFLA, en particular de la Management and Marketing Section, recoge las experiencias en marketing bibliotecario desarrolladas en diferentes partes del mundo. El libro representa la tercera publicación centrada en este tema. El primer volumen [...]

Abstract

Advertising has traditionally used research as a way to know the consumer, test its campaigns, etc. Thus, data usage is already part of the strategic plan. However, the creative possibilities of data are yet to be fully exploited, especially those opportunities that provide personalization [...]