Abstract

The main aim of this research was to determine the relation that exists between the internal communication as tool of Public Relations and the corporate identity of Public Health workers at Lima Region. It’s a non-experimental study with a correlational level. The sample was integrated by 224 employees. The research demonstrates (by means of the coefficient of Spearman’s correlation) that there is not a significant relation between internal communication and corporate identity in Public Health workers at Lima. Also, there is a weak relation between research variables.

Abstract

The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This technique enables organizations to approach their target public in order to communicate about theirs products, services, activities and behavior. It is expected to obtain placement, identification and also, to strengthen relation and communication with the public.
Precisely, this explanatory research carried out in two groups (control and experimental) demonstrated that the organization of the work sessions in deed has influence on the image of the clients of a company. According to the results, it is stated that there is a 96.7% level of correlation between both variables.

Abstract

The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (Kanter, 2006). Since 2006 it has become necessary not only to increase interaction particularly via social media, but also to incorporate aspects of organizational responsibility and its foundations in values (Kotler, Kartajava, & Setiawan, 2011) which directly influence in building its image (Capriotti, 2009) and reputation (Villafañe, 2004). This article analyzes the image and reputation of some private organizations in Mexico through the study of the activity they have in this social media. The results of this research suggest some conclusions regarding the importance of strategy in the use of Twitter as a basis for building the reputation of the organizations which must recognize the communication as a two-way process that accounts for interaction processes and mutual influence over time.

Abstract

The business world is eager for management models that allow being more efficient, surrounded by a development and interest in building a social consciousness.

The financial crisis of recent years has led the company to review and be aware of the importance to maintain ethical behavior, to strengthen the management of their own identity from values and from there to manage your image and corporate reputation transparent and reliable. In this context, communication and responsible relationship with its stakeholders, become a driving force of Corporate Social Responsibility within the organization, feeding each other, looking for a triple win: Business-Society-State.

Abstract

This paper provides an analysis of car brands positioning on a sample of UEMC university students. The statistical method used was simple correspondence analysis as part of a survey on the sample above mentioned.

The results reveal the structure of the automobile market in all cases where several competing groups depending on the price. We also found significant differences in the midrange segment in both periods analyzed, both in the case of students driving license as in the case of students without such authorization.

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