Abstract

The following article seeks to understand the consumer from a viewpoint of the tribes of consumption. In turn, position itself as a new alternative methodology for market research companies as an innovative approach to segmentation. Field explorations visits are exposed to various [...]

Abstract

The aim of this paper is to deepen knowledge of CTXT, an independent digital weekly magazine founded in January 2015 by journalists from leading Spanish newspapers and that in just four years has managed to carve a niche in the current media ecosystem. Based on an ongoing ethnographic [...]

Abstract

Whereas most studies of learning explore intra-institutional experiences, our interest is to track individual learning trajectories across domains. Research on young people’s use of different media outside schools shows how practices of using digital media are different from practices [...]

Abstract

This paper reports on collaborative research on and with young people. In this study five groups of students in the final year of their Compulsory Secondary Education (CSE) from five different schools developed five ethnographic studies about how they communicate, express themselves [...]

Abstract

"I believe that all people need to move about. Actually, some have difficulties in doing so. They stay in their home neighbourhoods, where they’ve grown up and feel safe. I can understand that, but my wife and I, we didn’t want that. We are more open to new ideas"."br /" "br /" [...]

Abstract

Best Paper Honorable Mention award; International audience; We reflect upon the design of a paper-based tangible interactive space to support air traffic control. We have observed, studied, prototyped and discussed with controllers a new mixed interaction system based on Anoto, video [...]