Abstract

Our population is ageing very quickly. This increase is added to the rapid, exponential breakthrough of new technologies in our everyday lives. These two factors are generating great interest and many studies have been published on how information technology and communication simultaneously [...]

Abstract

Elderly people are major consumers of the media, especially of television, which combines conventional commercials with advertising formats included in the programme that do not break its continuity, unconventional advertising (UA). The aim of this study is to analyse how elderly [...]

Abstract

Modern technology offers many facilities, but elderly people are often unable to enjoy them fully because they feel discouraged or intimidated by modern devices, and hus become progressively isolated in a society where Internet communication and ICT knowledge are essential. In this [...]

Abstract

A «multiage» society needs the design and creation of new areas of learning and communication to manage the digital demands of the elderly. In this article, the relation of the elderly to information and communication technologies (ICT) is approached and two objectives are considered: [...]

Abstract

In industrialized countries people over 50 years of age represent a rapidly growing part of population. Their lifestyle is also becoming more active, which means that the percentage of older drivers in the population of all drivers is also increasing. Many different studies have shown [...]