Abstract

The text analyses the emergence of digital publications designed for the new portable devices with touchscreen. If in the last 30 years the universe of written text went through a mutation from paper to screens, now we are seeing a further stage of this process that recombines these interfaces, the old devices dialogue with the new ones and texts reside in new ‘species’ of hybrid media. The arrival of the emagazines is analysed from a perspective that integrates semiotics of interfaces and media ecology.