Abstract

The author reflects on the iSchools movement and the need to increase the study of computing in LIS courses. He argues that libraries and archives are only a tiny portion of the places information professionals might work, although library topics occupy almost the entire content of the coursework. The iSchools concept applied in the School of Library and Information Science, University of North Carolina at Chapel Hill, is analysed. The iSchools try to integrate the concept of information from the theoretical point of view, given that information can be defined in many different ways because it is a complex reality that can be analyzed simultaneously from different points of view.

Abstract

The notion of “information subsidy” was introduced by US media researchers to refer to informational materials that an organization’s press officers place at the disposal of journalists covering an informational event. Based on this idea, this research examines the online pressrooms of Spanish ministries, as organizations of high media interest, to see how they optimize these online spaces for journalists to provide such information subsidies. The content offered as well as its architecture and usability, according to the effectiveness criteria identified by previous researchers, are analyzed.

Abstract

Advertising, one of the leading communications media today, requires special techniques for research and documentation without which its effectiveness could be questioned. A brief study is made of advertising documentation in Spain from the theoretical and practical points of view. Then, the models for document management used in the agencies are studied and explained, and a definition of what is understood to be advertising documentation is drawn up. In addition, the documentary elements that should be used in the advertising campaigns and in the proper functioning of the documentation centres are proposed.

Abstract

We analyze the online corporate communications of 17 institutions of the library and information science area, selected from those contained in the Anuario de bibliotecas españolas 2009 (Spanish libraries yearbook) of the Fundación Alonso Quijano. We analyze the management and communication effectiveness of the brands present on their portals, based on a model designed for this purpose. Online communication options affect the image and reputation of companies and, therefore, it is essential to take care of them.

Abstract

The Institute for Public Relations is the only organization in the world which has created a database to consult and share public relations research on studies and results. With over fifty years of history and a records function since its foundation, in 2008 it created the Essential Knowledge Project site in order to make available to scholars, students and particularly practitioners a body of public relations and corporate communications knowledge and establish a dialog space to contribute and share information and ideas that enrich this knowledge. This article presents the Institute for Public Relations and Essential Knowledge Project structure and how they work, highlighting the significant records function in public relations in particular and organizational communication in general.

Abstract

A study of the current situation of editorial documentation and the job of researchers in publishing companies, as the managers of the information and documentation. Perspectives for the future. The concept of editorial documentation is defined and explained, a typology of the documents is established, the existing problems are presented and guidelines and appropriate lines of action are offered for the management and most advantageous use of the contents.

Abstract

Media researchers frequently need to record and store a huge amount of media content. Until recently, the Department of Communication at the Pompeu Fabra University  in Barcelona handled this problem in an old-fashioned analog and manual way. After migration to iptv, the department designed the MRecIPTV  software to record, store and access digital media content. This solution has transformed the way researchers work, simplifying data collection and analysis. Moreover, MRecIPTV has allowed the creation of a documentary heritage for future research.

Abstract

The management of information is of special importance in municipal institutions because citizens hear about their local government’s achievement of political objectives through messages identified as public communication. The municipal communication structures are essential in these processes, which are designed to shape positive perceptions of government action. However, these structures have undertaken very few initiatives to examine the treatment of news events in the press. In this paper we present a tool to analyze the media agenda concerning municipal affairs, based on political and administrative management of municipalities, in a context in which the management and evaluation of information is added to the standard functions of the communications office.