Abstract

The undisputed presence of Information and Communication Technologies (ICTs) in our lives has led to the development of new forms of social, interactive and critical relationships. This study aims to compare the level of media competencies, in relation to six established categories, of two population groups: adults (aged 18-55) and elders (aged over 55). The sample was composed of 714 people from the eight provinces making up the Spanish region of Andalusia. The study conducted was based on the selection and comparison of results of specific items drawn from two separate questionnaires, directed to both population groups. The data were statistically processed in accordance with the distribution of the sample proportions. The objective was to identify and contrast the degree of digital literacy of these two groups, in terms of their use, productivity and interaction with technological tools. The results highlight the needs and demands of both groups in terms of technology, critical reading and audio-visual production. It is notable that adults aged 18 to 30 have a higher level of expertise in the interaction and language dimensions, while those aged 30 and above perform better in critical and participative dimensions offered by such media, such as reflection, analysis and creation. In the over-55 group, there is a direct correlation between income bracket and level of media skills, the latter significantly diminishing with age.