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The characteristics associated with masculinity and femininity are a topic of interest because of the impact that gender roles have on the daily lives of human beings. Mexico is a cultural mosaic in which coexist different traditions that express how roles can be more or less flexible [...]
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The literature determines that the culture establishes beliefs, roles and appropriate behaviors within close-relationship which help on the permanence of the relationship and the marital satisfaction by means of maintenances strategies. These strategies have been studied from a gender [...]Abstract
Personality research have attempted to identify the existence of universal traits, ethnopsychological research has sought to identify the typical qualities of Mexicans, but without reaching agreement or what relationship they have with the general models of personality like the Five [...]Abstract
Our tool is marketing subject to the incipient cultural market that is booming and that does not cease to grow and that increasingly welcomes diverse sectors of the population thanks to all the disparity of offers. This market or cultural marketing we analyze from an advertising [...]
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Cultural Journalism is one of the most important fields of information in social life. Since its inception, it has been linked to the written press and to the world of sciences, arts and letters, and today, it has become a wide space of varied topics, which includes not only the [...]
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The increased cultural activity in Peru within the last years requires a media complement that contributes to advance in this sector and educate the public. In addition: culture, education and economy are key factors for social development and media must assume their responsibility [...]
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Book's review
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Quality TV is immersed in a cultural context which is yet to be clarified. In this sense, this paper contemplates the concept of culture from an anthropological and journalistic perspective. Then it offers some data that show how a debate about quality television has developed lately. [...]Abstract
The present work consists of a research report focused on an experiment with image production and reading aimed at the training of teachers of the state school system in the district of Parnamirin, which belongs to the state of Rio Grande do Norte, in the north-east of Brazil. This [...]Abstract
Today it is essential for libraries to promote the use of their services, make themselves be known and attract readers. This article discusses the cultural dissemination and marketing in Spanish public libraries, based on an analysis of 183 web sites. Information was gathered on activities, [...]