Abstract

Advertising is everywhere and we cannot avoid to be inmersed in it, but we can take advantage of it. This paper proposes the introduction of advertising language in the classroom and with this aim it suggests general exercises to practise in order to tran

Abstract

This paper shows how to use advertising as a resource to study History of Art, including further possibilities given by new tecnologies. After a reflection on it, the au thor gives us an easy proposal to analyse an advertising image through History of Art