Abstract

Having an identity as a ‘drinker’ has been linked to increased alcohol-related harm, self-reported consumption and self-reported intention to engage in risky drinking behavior. These effects have been observed when identities have been measured using explicit measures (e.g. via questionnaires) and implicitly (e.g. using Implicit Association Tests [IATs] adapted to measure identity). Little research has used actual behavioral measures to measure alcohol consumption in-the-moment, nor compared the effects of implicit and explicit identities directly. Participants' (n = 40) implicit and explicit identities associated with being a drinker were measured. Attitudes towards ones own drinking were measured explicitly. Participants completed a Pouring Taste Preference Task [PTPT] involving the consumption and rating of non-alcoholic wine. This provided a behavioral measure of intention (pouring), a behavioral measure of consumption and a measure of the implementation of intention into behavior. Results showed an interactive effect of implicit and explicit identities on attitudes and behavior. Explicit identities predicted attitudes towards drinking, but not behavior. Neither identity predicted the amount poured. Implicit identities predicted the amount consumed. A greater proportion of wine poured was predicted by higher implicit identities when explicit identities were absent. These results suggest that explicit identities may be associated more with those beliefs about drinking that one is aware of than behavioral intention. In addition, explicit identities may not predict behavioral enactment well. Implicit identity shows effects on actual behavior and not behavioral intention. Together this highlights the differential influence of reflective (explicit) and impulsive (implicit) identity in-the-moment behavior.

Abstract

Drug consumption in the population represents an area of continuous study which requires substantial knowledge of the associated variables in order to improve programs dedicated to consumption prevention. The main goal of this research was to determine the variables which can predict drug consumption in a group of 570 schoolchildren based on the knowledge the target group has got about these drugs. The type of study was transversal. The multifactorial logistic regression model determined factors associated with drug consumption in the sample. The most important factor contributing to consumption was television. The presentation of drug consumers on television is thought to be significantly negative and it is taken in a simplistic form.

Abstract

The controlling of modern district heating systems requires accurate models and simulation tools. The description and necessary verification of a model that sets these ambitions is a matter of this contribution. The model comes out of the known method-plug flow modelling. The implemented model works on the pulling principle when the amount of heat from the producer is "pulled" by the customer. The model was implemented and verified on the date of the local operator of the heating plant and distribution network. The model has been set to the parameters of the part of a real DH network, and its accuracy has been tested about traffic delays and heat loss in the pipelines. For the present experiment, the full knowledge of the heat demand was considered. These were optimal conditions and perhaps not just because of it the result that the pull plug flow model achieved was a quite good matching the measured and calculated values. (C) 2019, IFAC (International Federation of Automatic Control) Hosting by Elsevier Ltd. All rights reserved. Technology Agency of the Czech Republic [TH02020979]

Abstract

Social networks are digital media platforms that are frequently used by most of the population. This popularity has facilitated their use in many areas such as learning. This is the case of YouTube, one of the social networks that is most widely used for this purpose. The aim of this study is to enable an evaluation of YouTube’s characteristics as a means of informal learning according to the variables of gender, education, and age. This quantitative study includes descriptive and inferential analyses. Data collection was carried out by means of an ad hoc questionnaire that includes instrumental and pedagogical dimensions. The data were obtained through Google Forms. The sample is made up of 504 people aged 14–60 years from Andalusia (Spain). The results reveal a high evaluation of YouTube as an informal educational resource by the study population in both dimensions observed. Various aspects of both dimensions were shown to be relevant, in particular instrumental aspects such as rapid learning and the adaptation of learning to desired times and spaces, as well as pedagogical aspects such as the use of mobile devices as learning mediators (mlearning) and the personalization of learning through the choice of instructor and the exploration of different ways to learn. The inferential analysis reveals statistically significant differences according to gender in the evaluation of existing thematic channels on YouTube, and in the training items linked to the practicality of learning. Age was the variable with the greatest influence, showing differences in many of the items evaluated..  

Abstract

  This article describes the most comprehensive study of the relationship between Generation Z and radio carried out in Spain to date, broadening the focus beyond data known from previous research and offering a structural view of the market from the perspective of media economics. An in-depth analysis of data previously unused in academic research, as well as interviews with the managers of various private radio companies (Ábside Media, Atresmedia Radio, Podium Podcast-Prisa Radio, and Grup Flaix), reveals the gradual loss of contact of Generation Z with this medium and highlights the characteristics of the low radio consumption by this cohort in Spain. Among other conclusions, the study identifies some of the factors which may prove relevant to attract this generation to content produced by radio companies, since there is the conviction that there is still time to reverse this situation. Examples include the development of exclusive digital content, brand maximization and community building, content designed and produced by Generation Z for Generation Z, the combination of paid and free access, and media literacy as a transversal public–private factor. This is a need that the sector must address as a whole.

Abstract

The false and negative image of the audiovisual association movement stems in part from the associations themselves. The difficulties we encounter in our work are related to the complex audiovisual world (complex and kaleidoscopic product, psychologically complex relations between consumer and media, market of enormous dimensions and complex opacity). The cultural character of the product relates it to the delicate world of free expression all the while separating it from other audiovisual products share its enormous potential for socialization. In this context, the associations must learn to offer our service to society.

Abstract

The generalization of a technological and digital screen world shows a complex reality. Traditional communication systems and new unknown relation with other novel and strangers converge in this reality. The television already has entered the digital world. The digital technologies define a new universe of languages, of interactions and systems of relation. A new reality that is located between the real thing and the virtual thing. This world of «screens» has numerous edges that are necessary to analyze in all their dimensions and individual influences, social and cultural. All solution happens through a process of alphabetization in the new technologies of the communication.

Abstract

In this presentation the impacts, influence an effects that the television has on the viewers is analyzed. Special attention is put on one of the most questioned aspects of the television: the violence, with many opinions of some authors about the importance of this fact over the viewers and especially over the young ones. Finally, the question of the consumption of television is approached referring to some researches on the overage to viewer.

Abstract

Nobody questions that advertising is one of the elements of the culture of our time and it generates consumption, being the children the most sensitive objectives. Thus, once the consumption habit is created, it is quite easy to correct its direction, directing it towards the satisfaction of new needs (Martínez, 1995: 12). We try throughout this research to understand the presence of the figure of children in any advertising spot and to set some implicit values that can affect them. For it, we have divided this study in four parts. The first part puts forward the reason of selection of this project. The second part, on which our study is based: the present mediatic society. Consumption predominates in our society, and it finds its maximum apogee on TV. advertising, since the television is a mass-media that has high social power. And the children are protagonists in spots because advertising tries to consolidate the habit of consumption in the childhood (Furones, 1980: 30). In the final part, we will continue with the development of proposals of intervention to prepare people to a critical and intelligent consumption. For it, we will concentrate in five scopes: school, family, the own intervention, the media and the community. The third part of our study presents audio-visual documents, base of our research. In it, we will describe the process of research followed by the object of our study, the audio-visual documents, and we will indicate the objectives that we considered. By watching the videos, we will collect the data that will be analyze with the object of valuing its adjustment to the intentions of the research and will present the results derived from the process. And finally we will indicate the conclusions that have come up in our study along with the consequences that will take us to future potential research and all those limitations that have come up throughout the research process.