Abstract

In this article we try to perform a brief tour around the history of creativity up to the present. This research analyzes this concept from its very beginning focusing on its application [...]

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This paper pretends to show the important role that must be played by guidance in different programmes designed to learn consumers to acquire a critical view over mass media, especially television. Besides, it explains how teaching institutions haven´t go

Abstract

Advertising is undoubtedly considered the worst speech act in the contemporary mass media cultural context: manipulator of conscience, creator of needs, fan of lies, abettor of sex and violence... Has advertising really got such a great influence in terms

Abstract

Color is a crucial element in achieving effective and efficient communication. This article presents an analysis of the color elements used in TV ads aimed at children broadcast during November 2009 in Spain by the Disney Channel children’s network which, according to Kantar Media, [...]

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This article analyzes the role of the political «infotainment» prosumer on Internet. In the second half of the XX century, telecracy was the predominant one-way communication model that not only popularized politics but also transformed politics into entertainment or «politainment». [...]

Abstract

Media audience has been conceived, traditionally, as a group of citizens or consumers. In the Media environment, citizens exercise their communication rights and participate in the public sphere; consumers, on the other hand, consume audiovisual products in a specific market. In the [...]