Abstract

This article explores how generative artificial intelligence (AI) can assist analysts in conducting analysis of companies. Generative AI tools, such as ChatGPT or Copilot, enable faster and more efficient data retrieval, complex calculations, text summarization, and customized report creation. This technology automates repetitive processes, allowing analysts more time to focus on strategic decision-making and problem-solving. Despite these advantages, the article emphasizes the need for critical assessment of potential AI errors and highlights the importance of customization and subject-matter expertise to avoid biases. JEL Codes: M21, G32 i C63.