Abstract

Television has turned into a powerful medium of communication and broadcasting of information, besides having an evident function of leisure and entertainment. New formulas areinvestigated to obtain higher levels of audience shares, which reverberate in fragmented programming since different contents don’t provoke the same acceptance and interest amongst viewers, so varied product and genres are joined together. Through this investigation the intention is to evaluate the practices, habits, preferences and behaviors of fiction viewers. The audio-visual Spanish panorama will be compared with the European one in order to obtain conclusions regarding the guidelines of consumption and the principal similarities and differences between these markets.

Abstract

Television archives are engaged in a significant process of transformation involving everyday functions and procedures as well as their overall role in media organizations. The confluence of two elements produces this change: the complete digitization of the flow of production and the fragmentation and decentralization of the audio-visual market. The determining factors are identified, along with the risks and opportunities that media professionals must channel toward the development of a new model of audio-visual content management based on access and the hybridization of tasks and skills.